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Guilla Yby
AI Associate Creative Director
Guilla Yby is an AI Associate Creative Director at Spark Studio. Over the past 15 years, she has built an interdisciplinary foundation across fine arts, design, fashion and technology, shaping global campaigns and learning projects at agencies and brands like AKQA, Publicis, Dentsu, Google and DoorDash. She blends culture, human emotion and AI to redefine modern creative storytelling.
AI transformation is easy to talk about and hard to prove. Search for "AI transformation strategy," and you'll find plenty of advice on what organizations should do, with few documented examples of what actually worked.
That's a problem when you're building a business case. Your leadership team wants proof that AI solves real problems for teams like yours.
