Darren Suffolk

Creative Director, Video Services
Darren Suffolk is the Creative Director of Video Services at Superside. Blending years of production expertise with sharp directing, Darren has supported international film and video projects, originally in the broadcast field before moving into the commercial and agency world. He also has wider experience leading and contributing to creative in print, digital and experiential content, and has led video productions for top brands like BKV Energy, Suzanne Kalan and much more.
Darren's articles
12 min to read

5 AI video trends & predictions for 2025 according to our experts

Just a few days ago, Runway launched its Gen-4 AI video model—its most advanced model to date. By the end of 2025, chances are, it’ll already be out of date. That’s the pace we’re looking at when we talk about AI-generated video content. With the speed at which these advances are taking place, there’s no question AI video will transform marketing as we know it.