Ashlee is Superside’s Production Director. She built the video team from the ground up and leads remote creatives across the globe—delivering high-quality content fast with a hands-on, tech-savvy approach to video that scales with enterprise teams. She has worked with global brands such as Coca-Cola, BMW, Beirsdorf, Reddit, Gelato and Amazon.
Short-form video’s popularity is skyrocketing. Thanks to the likes of TikTok, Instagram Reels and YouTube Shorts (and our diminishing attention spans), the way people consume media has shifted dramatically. These days, people crave bite-sized, engaging snippets of content that entertain, educate and connect us.
Short-form video ticks all these boxes. This is why brands are tapping into the format for its high shareability and potential for rapid audience growth like never before.
