Andres Levinton
Andres Levinton is the Director of Growth Marketing at Superside. Besides advocating for quality design at scale, he spends his time playing bossa-nova, searching for waves and cooking Argentinean asados.
Andres's articles 
12 Types of Advertising Design With Tips and Examples in 2026
Great ads can convert casual viewers into paying customers. Bad designs could send them straight to the competition. A thoughtful, eye-catching design grabs attention, builds trust and reinforces your brand identity, making every ad an essential component of a successful campaign. In 2026, advertising trends are pushing creativity to new heights, which means standing out is becoming increasingly tough. And with so many advertising channels available to marketers, deciding where to channel your budget—and which ads to develop—can be hard.The Case for Out-of-Home Advertising (With 5 Winning Examples)
What’s in your ad strategy right now? Does a mix of Meta ads, Google ads and influencer marketing sound about right? If I guessed right, you’re in the majority. Most growth marketing teams focus on a combination of digital channels these days, which means it’s noisy out there. With A+ creative, you can stand out, but you’re necessarily fighting for eyeballs.What to Expect (And How to Succeed) With Advertising Design in 2023
Imagine how bland advertising would be if all the ads followed the same pattern—the same colors, the same fonts and the same caption style—year in; year out. We’ll be stuck in a time warp. Thankfully, there’s nothing more flexible than creativity in the ad universe, which means we can look forward to some new, exciting design developments in the coming year. In 2023, brands will embrace nostalgic designs to keep up with people’s yearning for some degree of control in the face of economic and political uncertainties. But, more than visuals, they’ll give more thought to how their designs affect the world around them, and the audience they want to reach.How to Scale Paid Ads, Startup Style
There was a time when all you needed to run a successful paid ad campaign was a few bucks and some keywords. Those days are long gone. Now, the competition is fierce. You have to spend every dollar wisely, which can be especially difficult with a limited budget.Challenge the Challengers: How Legacy Companies Can Keep Pace and Pull Ahead
The “David vs. Goliath” trope is a fine, inspiring tale of the little guy persevering against all odds. But what if your business is the proverbial Goliath? All of a sudden the Davids of the world become less charming. This is the reality for many large, legacy corporations who – in the midst of ongoing technological acceleration – find themselves practically surrounded by Davids. Lean, agile companies, well-funded, fantastically branded, and leveraging the latest tech to take every advantage available.How to Advertise on Facebook in the Modern Age
Everyone uses Facebook at some point. They either used to, still do, or soon will. Its infamous algorithm aside, this is what makes it one of the most effective online advertising channels. Though younger users have largely migrated to its sibling Instagram, it’s retained an audience of three billion active users. It’s an open market for businesses of any size to build an audience and sell their products/services to target demographics.Display Ad Design Tips For Maximum ROI
Display ads, most commonly delivered through Google’s Display Network, are a divisive topic among marketers. Some marketers are ready to do away with display ads, while others have seen major success with them. So what do we recommend? As with most advice, it depends on your product and how you use the channel. We won’t go into too much detail about how display ads are served, but we will stress a few key points to help you approach display ads if you’re curious about adding them to your advertising mix. Regardless of what product or service you may be looking to market, by the end of this post, you’ll have a clear understanding of: