Alessio is a Toronto-based, Brazilian Associate Creative Director at Superside, with 13 years across branding, print, motion, social, and campaign work. He leads creative for a rotating set of client brands, focused on keeping the craft intact as production scales, without losing what makes each brand look like itself.
Product photography has always been a trade-off. If you wanted distinctive, high-caliber images, you booked a studio, hired a crew and braced yourself for the bill. If you wanted affordable images fast, you reached for a stock library and accepted the hidden tax on what makes your brand stand apart. You could have quality and originality, or inexpensive convenience, but rarely both.
Now AI offers a third option. Today's generative tools let you create photorealistic, on-brand product images in minutes, at a fraction of the cost of a shoot, in as many variations as you need. You can visualize a product in a dozen settings before committing, localize imagery for every market and refresh a catalog continuously rather than once a year.
