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#Brand Refresh

ALL THINGS BRAND
• 8 min to read

9 Best Brand Refresh Examples from Companies Who Nailed It

Every once in a while, even the most successful businesses undergo a brand refresh to remain relevant. Here at Superside, for example, we recently completely overhauled our brand, and we took on an entirely new look at the start of 2026. Visuals play a crucial role in how customers view our brands, accounting for 55% of brand perception. Aligning your brand’s look and feel with changing customer needs and market trends is, therefore, absolutely important to reinforce brand positioning.
#Examples
#Brand Refresh
ALL THINGS BRAND
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CAMPAIGN CREATIVE STRATEGY
• 15 min to read

Rolling out a global rebrand: A guide for enterprise brands

A global rebrand is one of the most complex creative challenges an enterprise can undertake. It requires aligning dozens of departments, hundreds of assets and multiple regions behind a single creative vision, all while keeping operations running smoothly. In the months preceding the rebrand, many companies invest heavily in strategic positioning and creative concepting, only to see their vision diluted by weak execution.
#Brand Refresh