Tag

#Brand Refresh

8 min to read

9 best brand refresh examples from companies who nailed it

Every once in a while, even the most successful businesses undergo a brand refresh to remain relevant. Here at Superside, for example, we recently completely overhauled our brand, and we took on an entirely new look at the start of 2025. Visuals play a crucial role in how customers view our brands, accounting for 55% of brand perception. Aligning your brand’s look and feel with changing customer needs and market trends is, therefore, absolutely important to reinforce brand positioning.