BREAKPOINT
The AI era was meant to bring relief for marketing and creative teams. Are we the only ones feeling the pressure?
Breakpoint sorts gut feel from data-backed fact. Get insights from 300+ leaders on how to beat the odds when burnout is the norm, where AI fits (and doesn’t) in the design process, why 2026 marks an inflection point, and more.
A sneak peek at some of our favorite numbers inside
of team leaders report pressure from executives to implement AI.
79%
of marketers say budgets are up (but with workloads to match).
78%
teams are at or over capacity and 7 in 10 leaders are burned out.
4 in 5
of both creatives and marketers feel their counterparts understand their challenges.
>90%
You’ve got questions, we’ve got data
To be exact our data comes from surveying 306 creative and marketing team leaders at companies with 1000+ employees. Here’s some of what we wanted to know:
- Is full automation (no human involvement) the goal?
- What are the biggest concerns that stop teams from adopting AI?
- Do internal teams have adequate AI skills?
- Where does the expectation-reality mismatch come from?
- And more!
The pressure is real, the opportunity is too
If you’re worried work in the AI era is just a series of escalating expectations, this is your sign to breathe.
Sure, things are changing but it’s important to see both sides. Hopefully this report can give you that too. We’ve found that overall teams are optimistic that AI can also bring more time for experimentation, higher quality and maybe even the best work of your career.
BREAKPOINT
Teams are at a breaking point. It’s time for change.
Download the report to get the data that can help your team build for 2026 and beyond.