Gather & Grow
Aligning Marketers and Creatives for Smooth Collaboration
Did you know that giving feedback in the “right” way makes it easier for organizations to achieve their goals?
Great results can't happen without great collaboration. Get the full recording of this session, where we discovered strategies that break down barriers and cultivate a one-team mindset.
Session agenda
Key takeaways 🧠
Learn different approaches and frameworks to tackle communication, and feedback barriers that can affect team dynamics and culture.
Find a middle ground for marketers’ and creatives’ needs
Creatives enjoy feeling like there’s a piece of themselves in their work. That doesn’t always resonate with marketers’ “nuts and bolts” need to serve the customer journey. Sit down and figure out where the happy medium exists for your teams.
Frame all communication through the lens of the objective
Don’t tell people what to do—tell them what outcome you want, as concisely as possible. Having a shared understanding of a crystal-clear outcome is the best way to get marketers and creatives on the same page.
When reviewing work and giving feedback, ask, don’t tell
Asking someone questions about their work (i.e. “how do you feel about this project?”; “is there anything you’d change if you could?”) prompts them to think more critically about the work, and to ask for resources if need be.
Lose the technical lingo when talking across various teams
Don't assume that marketers understand creative terminology, or vice versa. Communicate in straightforward, universal language when engaging with diverse functional teams. Refrain from using acronyms or technical jargon.
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