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Blog > Digital Marketing > Video Marketing

Video Marketing

YouTube is the 2nd largest search engine in the world after Google. If you're not creating video for the platform, or social media giants like Facebook, Instagram, and TikTok, you're missing an enormous segment of the market.
Video Marketing
Playbook: How We Scored 1,200 Leads in One Month
Video Marketing
5 min read

Playbook: How We Scored 1,200 Leads in One Month

Get our best video ad tips on how we concepted and filmed a UGC-style ad that earned 4,600+ clicks, 590,000+ impressions and 1,200 leads in just one month.
Kyle Weber
Sr. Video Content Marketing Specialist
The Ultimate Guide To Building A Video Marketing Strategy
Video Marketing
8 min read

The Ultimate Guide To Building A Video Marketing Strategy

Learn how to create a successful video marketing strategy with this ultimate guide that includes everything from best practices to expert tips – and more.
Josh Gonsalves
Video Production Manager
How to Boost Your ROI on Video Marketing Efforts
Video Marketing
8 min read

How to Boost Your ROI on Video Marketing Efforts

Video marketing is more relevant than ever. Learn how to measure, improve and get ROI on your video marketing efforts.
Kyle Weber
Sr. Video Content Marketing Specialist
The Secrets to Excelling with Explainer Videos
Video Marketing
10 min read

The Secrets to Excelling with Explainer Videos

Explainer videos are a great way to engage customers and increase conversions. Learn how to incorporate them into your marketing strategy.
Josh Gonsalves
Video Production Manager
How We Smashed our Cost Per Lead Goal with a Smart Bet on UGC-Style Ads
Video Marketing
10 min read

How We Smashed our Cost Per Lead Goal with a Smart Bet on UGC-Style Ads

We break down how we've successfully experimented with UGC-style ads, what we've learned, and what you can take with you into your next ad campaign.
Laurella Jose
Sr. Content Marketing Specialist
13 Top Video Ads To Inspire Your Marketing Strategy In 2023
Video Marketing
8 min read

13 Top Video Ads To Inspire Your Marketing Strategy In 2023

If you're looking for inspiration to up your video marketing game, then these video ad examples will help you think outside the box and crush it on social media.
Josh Gonsalves
Video Production Manager
Why You Haven't Experimented With Video (and How to Get Started)
Video Marketing
7 min read

Why You Haven't Experimented With Video (and How to Get Started)

Starting with video can be daunting. But it doesn't have to be – here's what you need to know to get going with video marketing.
Lewis Mc Cahill
Senior Editor
What You Need to Know to Create an Effective Video Case Study
Video Marketing
8 min read

What You Need to Know to Create an Effective Video Case Study

A well-executed video case study is an asset to any company. Learn about the benefits, and how to them for your business.
Kyle Weber
Sr. Video Content Marketing Specialist
How to Create Powerful, Impactful Customer Testimonial Videos
Video Marketing
9 min read

How to Create Powerful, Impactful Customer Testimonial Videos

Customer testimonials are some of the most authentic forms of brand advertising, and they’re more suited to video format than you might first think.
Sofie Koevoets
SEO & Content Manager
How Video Supercharges Your Website SEO
Video Marketing
5 min read

How Video Supercharges Your Website SEO

Video is an essential part of any SEO strategy. Don't believe us? Check out the results we've seen.
Kyle Weber
Sr. Video Content Marketing Specialist
What You Need to Know About Online Video Advertising
Video Marketing
9 min read

What You Need to Know About Online Video Advertising

Digital video advertising is an excellent way to reach your audience and drive engagement, revenue and sales. Let us show you how.
Sofie Koevoets
SEO & Content Manager
YouTube Marketing and How To Use It For Your Business
Video Marketing
14 min read

YouTube Marketing and How To Use It For Your Business

Smart Businesses are using Video to ramp up their growth. But how can you best leverage YouTube Marketing to your advantage? Superside explains.
Kyle Weber
Sr. Video Content Marketing Specialist
Why Superside Invests in Video (and Why You Should Too!)
Video Marketing
4 min read

Why Superside Invests in Video (and Why You Should Too!)

We've pumped a ton of money into video marketing. And guess what – it's already paying off. Learn why investing in video a must for 2023.
Amrita Mathur
VP of Marketing
The Right Video Storytelling Can Elevate Your Marketing Strategy
Video Marketing
8 min read

The Right Video Storytelling Can Elevate Your Marketing Strategy

Video is the most compelling way to tell a story these days. How can you leverage it to elevate your marketing strategy?
Kyle Weber
Sr. Video Content Marketing Specialist
Superside Launches Social Video Ads Helping Brands Scale their Advertising with Consistent Production
Video Marketing
5 min read

Superside Launches Social Video Ads Helping Brands Scale their Advertising with Consistent Production

Superside launches video ads to help your brand find success with video on social media channels like Facebook, Instagram, TikTok, and YouTube.
Team Superside
Content Marketing Manager
3 Reasons to Start With Video for Your Content Marketing Strategy
Video Marketing
4 min read

3 Reasons to Start With Video for Your Content Marketing Strategy

Your content marketing strategy will benefit from a video-first approach. Read on to learn about the 3 most important reasons you should invest in video
Kyle Weber
Sr. Video Content Marketing Specialist
Video Playbook from the Head of Video Marketing at Shopify
Video Marketing
10 min read

Video Playbook from the Head of Video Marketing at Shopify

Learn the critical tips and tricks to launching best-in-class video content from Shopify's Head of Video Marketing
Cassandra King
Head of Content & Community
15 Types of Video Marketing To Try in 2023
Video Marketing
11 min read

15 Types of Video Marketing To Try in 2023

There's a reason why the biggest and most memorable brands leverage video marketing. We go over the main types of videos to consider, with examples of each.
Cassandra King
Head of Content & Community
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