Alisha Sackett is a veteran writer and editor based in Kansas City, Missouri, where she freelances for an advertising firm, does voiceover work, builds worlds for her fantasy novels and homeschools her two badass daughters.
Deck the web with…holiday and Christmas ads. Fa-la-la-la-la, la-la-la-la.
That may not be how the lyrics go, but that’s how the world of marketing looks right now. From social to print and everywhere in between, brands are using markers of the holidays to draw in the crowds.
Becoming a production manager is typically the next step in an exciting design career. But once you’re there, how do you manage it all? From the projects to the clients to the people, consolidating and coordinating the work of a team may seem overwhelming.
Production managers don’t just oversee projects as they happen. They communicate across teams, organize deadlines, track goal completion, provide perspective, and ensure quality.
The phrase, “I’ll know it when I see it,” is a death knell for many design projects.
And yet, clients use it often, and sometimes without providing any further feedback. This can leave the design team spinning, unsure of what step to take next or how to satisfy such an abstract thought.
