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Taryn Selvan
Post-production Specialist
Taryn Selvan is a post-production specialist at Superside, specializing in short-form social and UGC for global brands. She edits paid social campaigns and produces multilingual UGC ad sets, each with multiple hooks per concept, built to test and scale. She also integrates AI into production, from voiceover optimization to generative visuals and animation.
Every video ad has two jobs. First, get people to watch. Second, persuade them. If the first few seconds don't grab attention, the persuasion part might as well not exist.
TikTok's creative best practices note that 90% of ad recall impact is captured within the first six seconds. Amazon's Sponsored Products video guide shares that CTR jumps 8x for the 20% of shoppers who watch past the first five seconds. Those viewers are also 2x more likely to buy from the brand within seven days.
