Marcela Soto

Senior Account Manager & Team Lead
Marcela is a Senior Account Manager and Team Lead at Superside, where she helps brands bring their creative and marketing projects to life on time, on brand and with real impact. With a background in audiovisual communications and years of experience managing global accounts, she leads a team of Project Managers with a balance of strategy, empathy and calm under pressure. Marce is passionate about building strong client relationships, navigating complexity with clarity and creating an environment where teams thrive. Her leadership style is warm, honest and grounded in making great work happen.
Marcela's articles
10 min to read

5 creative marketing services that change enterprises’ ROI in 2025

With digital advertising projected to bring in 73.2% of global ad spend, the pressure to consistently produce standout creative at scale is real. For a chance to connect with target customers, enterprise teams must now deliver high volumes of top-quality marketing creative across multiple channels. For most enterprises, increased output is only one part of the challenge. It’s usually just as tough to achieve consistency, speed and good results, especially if resources are limited. And limited they are: Our recent Overcommitted report confirmed that today’s creative teams simply juggle too much.