Kenneth Prieto is a Senior Design Director at Superside from Costa Rica. With 16 years of experience in design, illustration and advertising, he's been awarded in creative festivals like Cannes Lions and Effie Awards. Kenneth has a dog family with his girlfriend and spends his free time playing and walking around with his two beautiful dachshunds Chocomenta and Moo. Find him on Behance: /knnthprieto
When you hear the word ‘design,’ a few different ideas may come to mind. Some people think of logos and brand identities. Others may think of packaging or posters. You can find design everywhere, from websites to social media ads to your favorite coffee mug, so it’s understandable why the concept can be a little confusing to define.
When it comes to design styles, though, illustration design seems to be having a real moment! Commonly found on websites, social media posts, ads and more, illustrations are a versatile design technique that can help brands stand out.