Guillem Saura

Senior Video Producer
I'm a Senior Video Producer at Superside, working at the intersection of creative production, client needs, and execution. I translate customer briefs into clear production plans across live-action, motion, and AI-powered production, managing multidisciplinary teams, timelines, and milestones to keep every project creatively and strategically aligned. My background in film and advertising has shaped how I approach storytelling, visual craft, and audience connection. I bring these experiences together to turn creative ideas into thoughtful, engaging work that delivers for brands.
Guillem's articles
12 min to read

14 examples of TikTok ad creative that earns attention in 2026

Most paid social creative can survive a little repurposing. TikTok is less forgiving. Its "For You" feed is packed with vertical, sound-on videos made by creators who know exactly how to build irresistible hooks and hold attention. Drop in an ad that feels like it was made for LinkedIn or Facebook, and you'll simply be ignored.