Francesca Bocaranda is a Superside content producer and scriptwriter whose portfolio ranges from fashion film to documentary and motion graphics, focused on concise, compelling brand storytelling.
When AI tools like ChatGPT and Midjourney first launched in 2022, they were little more than a novelty. But within a few months, AI usage surged across fields such as programming and marketing, with enterprise brands leading the charge.
Video production has seen some of the most exciting developments in generative AI. Not so long ago, it was almost impossible to produce realistic-looking AI videos. Today, with the right creative direction and strong human oversight, it’s a fully viable production method.
