How Brio Scaled Brand Cohesion with Speed in a Rapidly Changing Landscape
Brio Systems calmed COVID's chaos with intricate logistics bringing together suppliers, labs, and clients for rapid testing across the U.S. Amid the ever-changing rules and regulations, Brio's Director of Marketing partnered with Superside to find brand consistency across a myriad of marketing touchpoints.
An animated video helped simplify a complex subject so prospects could immediately understand Brio's service. An updated website with a clean, fresh look and immersive experience leads the visitor through critical elements of their offer—from social proof, stats, capabilities, and software to the FAQ section—minimal, yet clear and concise.
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