How Marqeta Took Over Times Square in 5 Days

Marqeta in Times Square: A Superside Case Study on Brand Amplification

5 days






Rapid Expansion Brings Creative Challenges

Marqeta, a leading player in the fintech industry, grew its workforce from 100 to over 900 employees in a remarkable four-year span. This rapid growth brought various creative challenges, such as expanding their brand guidelines and managing a high volume of creative requests with a relatively small team.

"We're consistently operating at full capacity, which limits our ability to focus on initiatives like enhancing our brand guidelines, improving our asset library, and developing more effective templates. We often find ourselves caught up in immediate tasks without the bandwidth for strategic improvements."

Bill BonnefilCreative Director, Marqeta

Superside stepped in and quickly became the creative partner with a comprehensive creative solution to address Marqeta's most pressing creative needs:

  • Increasing Marqeta's creative bandwidth by overflowing weekly production workloads.
  • Extending the breadth of Marqeta's creative capabilities with international design talent with fresh perspectives.

Vision for a Standout OOH Advertising Campaign

Marqeta approached Superside with an exciting and ambitious project: a show-stopping out-of-home (OOH) advertising campaign that would leave a lasting impression in the bustling heart of New York City—Times Square.

Our guidance

Superside's strategy emphasized creating visuals to capture attention immediately and communicate Marqeta's fundamental business principles succinctly. When you're competing with the most prominent billboards in the Big Apple, nothing but killer creative would do, so we embraced 2D designs with 3D animation.

The woRK

Crafting Unforgettable Visuals in Record Time

Superside delivered 8 compelling 2D designs in just 2 days, and completed the entire 3D animation in 5 days—an exceptional timeline for this type of project.

"Thank you Superside for your amazing work. You were incredible partners in executing this high visibility (Time Square!!) project. You have proven to be the perfect addition to our team, and the work shows. Please enjoy the success of this project and share it with Julian and the rest of the people who worked on it. We are SO VERY PROUD of the final product, and you should be too."

Bill BonnefilCreative Director, Marqeta


A Fintech Giant Illuminates Times Square

Taking over Times Square is a prowess in handling a high-stakes creative project. Here's what it meant for Marqeta:

Monumental exposure

Marqeta's brand was showcased on a 120-foot LED display in Times Square, which receives over 41.9 million visitors annually. This exposure was a significant step in elevating brand awareness on a global scale.

Agile creative process

The collaboration with Superside demonstrated exceptional agility, completing a complex video production and motion design project in just 5 days.

Lower cost

By outsourcing specific projects to Superside, Marqeta avoided the need for full-time hires for niche creative tasks, leading to significant cost savings.

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding


Why choose Creative-as-a-Service with Superside?

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Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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