6Sense's flagship annual event, Breakthrough, stands as a beacon of innovation for marketing and sales leaders worldwide. This vibrant and interactive conference is not just an avenue for sharing groundbreaking ideas and strategies; it's a celebration of how AI is revolutionizing sales and marketing. The event focuses on enhancing sales pipelines, boosting conversion rates, and crafting advanced market engagement tactics, setting the stage for the future of the industry.THE BRIEF
Each year, the mission for 6Sense is clear: elevate the Breakthrough event to new heights, ensuring it's not just informative but also an unforgettable experience for all attendees. In pursuit of this goal, 6Sense partnered with Superside to bring an innovative element to the event—an Augmented Reality (AR) experience. This bold move aimed to make the conference more interactive and engaging, in line with 6Sense's commitment to continuous innovation.
Superside, in collaboration with 6Sense, embarked on a creative journey to bring the AR experience to life. The vision was to create an Instagram filter for an interactive guidebook, effectively translating 6Sense's 5-step methodology for campaign execution into a dynamic, augmented reality format. The task involved not just a simple design job, but an intricate process of revamping original illustrations, 3D modeling, animation, and infusing the project with the magic of AR. The result was a meticulous and immersive AR experience crafted with precision and creativity.The woRK
In a remarkable feat of efficiency and artistic skill, Superside delivered the AR filter and crafted 5 animations in just 3 weeks, without the need for any revisions. The final product received high praise from 6Sense’s team, including their Creative leads.
"Both Trisha and I agree that the AR filter looks fantastic! No comments from our side :)"
The AR experience at the Breakthrough event was a resounding success, surpassing even the most optimistic expectations. The filter's usage rate soared, evidencing the heightened engagement and enjoyment of the participants. This success was not just a testament to the creative and technical prowess of Superside, but also to 6Sense's unwavering commitment to innovating and enhancing their annual event. As the saying goes, teamwork makes the dream work!
"Thanks for your partnership in this project! It was so much FUN!"