How a Fortune 500 doubled their AI adoption

THE CUSTOMER

Fortune 500 software company scaling internal AI

A Fortune 500 software company recognized the transformative potential of AI tools but struggled to scale adoption across its over 15,000 global employees, as limited time for training and concerns about real day-to-day usefulness slowed momentum.

Partnering with Superside, this organization launched a comprehensive AI enablement initiative to achieve their AI adoption targets and build confidence in their teams to begin using AI in daily workflows.

THE CHALLENGE

Leadership at a Fortune 500 company faced a familiar but formidable challenge: accelerating AI adoption across a massive, globally distributed workforce. With over 15,000 employees spanning countless roles and responsibilities, building a unified approach to AI was no small feat.

While the organization had started experimenting with AI, usage was inconsistent:

• A small group of early adopters was actively testing tools, but their approaches were not standardized or widely understood.
• Roughly 40% of employees said they simply did not have the time to explore AI, and many others were uncertain about its reliability or the real value it could deliver.
• The lack of clear expectations and role-specific guidance made it difficult for employees to feel confident at using AI in their day-to-day work.

Driving meaningful transformation across such a large workforce demanded more than just access to tools—it called for a deliberate enablement that addressed cultural barriers and built employee trust. The goal was clear: achieve a 20% increase in AI adoption across the company within a few months of the program’s launch.

To reach that target, the company partnered with Superside’s AI Consulting team to design a scalable enablement program — one to spark excitement for AI and one to meet the needs of every role and department.

THE SOLUTION

Superside designed a company-wide AI transformation initiative that combined strategic planning, learning experience, and world-class creative production. Rather than relying on traditional training modules, the program was built to capture the attention and inspire curiosity of the over 15,000 employees, making AI adoption more actionable.

What set this initiative apart was Superside’s ability to own both strategy and execution. The team brought the engagement plan to life through short-form video campaigns, custom training materials, and the launch of a multi-platform Digital Academy. This end-to-end approach ensured consistent messaging and high engagement at scale.

The program was rolled out in three strategic phases, each designed to build momentum around AI usage:

Phase 1: Immersive Storytelling

To spark excitement for the training and get employees’ buy-in, Superside led with narrative. We developed a creative campaign designed to address common pain points, debunk myths and change mindsets towards AI adoption. This included:

• Tailoring around key employee personas, creating characters and narratives to make learning relatable while reducing anxiety.
• Delivering storytelling materials across multiple platforms to create a consistent and engaging narrative around AI, leveraging universal elements such as conflict, curiosity and resolution to resonate with all borders and cultures.
• Producing 5+ live-action, short-form videos showcasing real-world AI use cases and success stories.

This narrative-driven approach ensured that employees felt empowered to experiment and take ownership of their AI journey.

Phase 2: Digital Academy Foundations

Superside created the blueprint for a scalable learning ecosystem that could reach over 15,000 employees:

• Designing five persona-based learning paths tailored to specific roles, workflows, seniority, and AI readiness levels, ensuring practical value for every department.
• Built the initial Digital Academy curriculum, complete with engaging content, tutorials, and resources.

Once the foundation was established, Superside expanded the Academy to drive deeper engagement:

• Introduced generalistic AI training to standardize AI best practices company-wide.
• Rolled out additional content and advanced tool-based use cases to help employees discover more ways AI could supercharge their work.
• Supported this rollout with a 20-week project management office to ensure testing, validate outcomes, and manage alignment between relevant stakeholders for cross-functional teams.

Building a Culture of AI Into the DNA of the Fortune 500

What started as a bold goal to increase AI adoption by 20% became a company-wide movement. Within months, this Fortune 500 enterprise doubled its initial target, with nearly 80% of employees actively using AI to accelerate workflows across functions—from development and support to HR and marketing.

Superside’s consulting and creative teams helped establish a foundation for scalable AI transformation, delivering:

• 30+ high-impact AI use cases considered for guided training and on-demand learning support.
• Training completion rates above 85%, significantly outperforming previous company benchmarks.
• 40-percentage point surge in AI adoption across daily workflows, driven by engaging storytelling campaigns that captured employee attention.

With a multi-platform Digital Academy and leadership alignment, AI adoption is now integrated into the company’s culture. Teams are experimenting with new tools and confidently applying AI to improve speed and quality of outcome in their roles.

This initiative proved that meaningful AI transformation requires more than technology—it takes a strategic partner who can help you bring it to life.

Superside combines deep AI consulting expertise with world-class creative execution, delivering everything from strategy and training design to storytelling and production to help enterprises unlock the full potential of AI.

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