Customer Stories > A Trailblazing Campaign in Special Education Math
n2y Case Study: Transforming Special Education Math with Strategic Creative Campaign
META ADS CTR

4.83%

NUMBER OF META IMPRESSIONS

194K in 1 month

INCREASE IN SOCIAL MEDIA TRAFFIC

18%

Background

n2y's Vital Role in Enhancing US Special Education

At the forefront of transforming the US special education system, n2y has been a beacon of hope and innovation. With a suite of tools designed to empower educators, administrators, parents, and students, n2y has consistently proven its commitment to the special education journey.

THE BRIEF

Address the Decline in Special Ed Math Scores

Confronted with a nationwide decline in math scores, especially in special education, n2y was determined to shed light on this critical issue. Their goal was to affirm their position as a leading ally in the special ed math journey, and to engage their audience with valuable math learning resources.

Our guidance

Recognizing n2y's need for a targeted approach, we at Superside, stepped in as strategic guides. We identified the missing links in n2y’s channel strategy and proposed a focused campaign. Our "light" strategy offered insights into effective use of different social media platforms, tailoring to each audience and format.

Phased Campaign Approach:

  1. Awareness & Consideration: We guided n2y to first educate the public about the challenges in special ed math and then showcase how n2y's solutions could make a difference.
  2. Conversion: The next phase was about driving engagement with n2y's resources, ensuring a clear call to action for downloads and webinar sign-ups.
The woRK

Creative Execution with Impactful Messaging

Embracing our strategic framework, n2y launched a powerful campaign: "Changing the Equation, Together." They masterfully used compelling stats and their own learning materials to create visually appealing and clear messages. We supported n2y in enhancing these messages with animations for specific platforms.

THE IMPACT

n2y's Triumph in Boosting Engagement and Awareness

The campaign drove remarkable results and enhanced engagement:

Social Media Success: n2y's campaign led to an 18% increase in sessions and a 9% rise in engaged sessions, with views per session up by 6.4%.

Impressive Meta and LinkedIn Metrics: The campaign flourished on Meta with 194k impressions in 1 month and a strong CTR of 4.83%. LinkedIn mirrored this success with a high volume of impressions.

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding

THE #1 CAAS SOLUTION

Why choose Creative-as-a-Service with Superside?

Book a demo
Improve your marketing performance

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
© 2024 Superside. All rights reserved.