Superside is the world’s leading AI-first creative partner.
We help in-house marketing and creative teams at brands like Intuit, Amazon, DoorDash, Figma, and Reddit scale high-quality, on-brand creative that’s built to deliver.
Creative teams have always been under pressure to churn out bold, innovative work on tight deadlines and AI has raised expectations even more.
But how does this technology really impact the creative process?
AI promises speed, efficiency, and scale, but most creative teams are still figuring out how to turn that promise into something practical. At Superside's Shift Summit, leaders from Airbnb, Microsoft, Figma, Skyscanner, and Apollo shared what is actually working inside their teams right now, not theory, just real workflows and real wins.
These are the lessons you’ll want to take back to your team (and even your CMO).
Selecting the right type of logo is one of a business’s most crucial early brand decisions.
It’s like choosing what you’ll wear on that promising first date. Your logo type is the vibe you want to project: Sophisticated and stylish or quirky and creative? Your logo design is where you get specific: The cashmere cardigan or the washed-out hoodie?
Design isn’t just about aesthetics. Creative design can help you inform and delight your customers and communicate complex concepts in a digestible way. Whether you’re preparing a slide deck for an upcoming workshop, producing an e-book or creating a landing page for a new ad campaign, good design can help elevate the customer experience for all of these various projects.
However, even with an in-house designer or design team, it can be challenging for these professionals to keep up with the entire organization’s design needs, especially when they have their own projects to oversee and deliver.
Digital design is one of the design industry’s fastest-growing segments, accounting for over a quarter of the $50 billion graphic design industry.
This number is no surprise if you consider that, in 2023, the world’s population collectively spent a jaw-dropping 12 trillion hours using digital devices.
Did you ever walk down the street, smell French fries and immediately know there's a McDonald's nearby? Or maybe you see an ad on TV, and you know it’s a Coca-Cola commercial long before they even show the logo?
That’s branding done right. These are the companies who know their brand well and have ingrained their imagery in your mind.
Lionel Wong is a self-taught Creative Director who broke into the industry at a time when there weren't many people who looked like him in senior positions.
In this installment of our Creative Thinkers series, Lionel Wong told us about why he chose not to go to school, how being self-taught has shaped him professionally and how diversity has evolved through his career. As always, we asked him:
When did you discover your creative DNA?
