YouTube is a powerful tool for businesses and marketers. In order to make the most of this platform, you need to create an interesting and engaging banner that will catch your audience's attention.
To help you get a handle on creating and using banners, we’ve put together this guide to YouTube banner ideas, including tools, templates, and examples. The following is covered:
Your YouTube banner image is the equivalent of your website homepage or Facebook cover image, stretching horizontally across the top of your YouTube channel page.
The YouTube banner design is the first thing someone sees when they visit your page. It’s the first (and perhaps only) chance you have to show off your company. Arguably, it’s the most important part of your channel and must represent you and your brand accordingly.
Before you set out to create your own unique banner, enjoy browsing these cool YouTube banners, which we call out for their creativity and ingenuity.It's also a good idea to check the rules of creating a banner.
We've included banners from top brands and channels that are thriving on YouTube.
1. Dude Perfect
At 25 million subscribers, this channel is one of the most followed on YouTube. We love the playfulness of their banner.
At 22 million subscribers, this is another very popular channel. They do a great job of capturing the lively feel of the TV show in a collage style of images.
The makers of GoPro are arguably also one of the best video content creators. Their banners reflect the seasons/video trends on their channel, which we really like.
This is one of the best channels for HD travel videos. The use of the sharp clean image as a banner for Youtube, perfectly complements their content.
We love how they have used bold colors and typography to include multiple CTAs and put across their USP through their Youtube banners.
One of the most followed food channels, "Tasty" shows us how to be eye catching without being OTT. Their channel art is always on point !
Versace is one of the few fashion brands that have managed to get some traction on YouTube in a domain that is completely dominated by vloggers.
Using multiple images in a very small space can be quite tricky. Popular travel brand Airbnb, however, does a good job of nailing it.
Makeup is another popular YouTube category that is heavily dominated by individual content creators making it really difficult for brands to survive. NYX is one of the few brands that have made their mark.
If you are looking for professional help with your next YouTube banner designs or advertising creative overall, Superside offers a variety of plans to suit your needs. Take a look at Superside' advertising design services today.
We love the sleek and sharp look of popular automobile brand BMW's banner for YouTube.
At 4 million subscribers, Lego is doing a pretty good job at creating content for kids. Their banner matches the kid-friendly nature of their content.
12. Star Wars
The extremely popular all-American series "Star Wars" definitely has a banner to get inspired from.
When it comes to design that perfectly combines brand, appeal, and simplicity, who better than Google to look up to? As expected they've perfectly nailed their design.
14. The Fumble
This popular sports channel banner is definitely giving us some great design ideas.
We found it really interesting how retail brand "Target" has incorporated their logo so creatively in the design of their banner.
16. Big Think
This channel banner shows us how it's not always about the design. Text combined with a powerful image can sometimes be equally impactful if not more.
How can you not love this colorful piece of art by Ebay?
The telecom giant Sprint has definitely put some thought into their YouTube design. A very interesting take!
We love how the images on ESPN's banner represent the passion behind their content. Very clever, we must say!
This popular video game maker definitely knows their audience. They also keep refreshing their Youtube channel to reflect their latest games.
This one-liner on Linkedin's YouTube banner had to get them in our top 25 list.
Coca-Cola has dominated the advertising world for decades and their YouTube banner design definitely shows that!
We think popular restaurant chain Wendy's banner art is really unique and enticing.
Another design with a one-liner that really strikes a chord with the audience.
We thought it was a really cool idea for Asus to have a holiday-themed banner. A subliminal message pushing their product as the ideal holiday gift.
With a myriad of YouTube banner creators online, it can be challenging to sort through all of them to decide which is best for you.
In general, you want a service that provides premade YouTube banner templates, gives you access to stock photos and other graphic design elements and allows you to edit photos. You can of course use these services to make custom YouTube banners too.
We’ve compiled 10 of the top YouTube channel art makers, listed in no specific order, with our thoughts about why you should check them out:
We’ve done some searching to help you find free YouTube banner ideas and templates. The majority of these services will allow you to customize their templates and download your YouTube banner for use. Check out this list:
Just how easy is it to create a banner? We visited YouTube (naturally!) to learn. Here’s a quick video that will walk you through the process of simply creating YouTube banners without using Photoshop and rather a free online Photoshop alternative PIXLR which allows your to make your own custom YouTube banners and more:
Before you start thinking about how your YouTube banner will look, you should first understand how it needs to work. You need a banner that displays properly across different platforms, including mobile devices, tablets, desktop computers, and televisions.
To ensure display consistency, use these guidelines for YouTube banner dimensions from Google:
We’ll explain more about how important these dimensions are later, but keep them in mind as you start considering content for the center of your YouTube banner template, which is the sweet spot for a terrific banner.
Remember these tips as you get started on your eye-catching YouTube banner art.
You can’t afford to not be on the interactive marketing bandwagon. YouTube rules that particular world, with nearly 30 million visitors who watch nearly five billion videos each day. YouTube has made videos mainstream and they boast almost one-third of all total internet usage. On mobile alone, YouTube reaches more 18-34 year olds than any cable network in the United States.
Take some time to create YouTube channel art that represents your business. Use it to reinforce your video content strategy and present your brand, maintaining good design principles and clear messaging.
As you can see, you have plenty of online options to create an effective banner. But if you are looking for that extra design boost, we can help.
Superside's graphic design services can custom design a YouTube banner that best fits your brand and makes your channel stand out. We’re ready to get started.
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