An integrated marketing campaign runs a single creative idea across multiple channels at the same time: a TV spot, a paid social ad, an email, a billboard and an event booth all reinforce the same story. Being recognizable on nine channels is hard, and it's where most campaigns quietly come apart.
The gap is measurable. Research compiled by SuperOffice found integrated campaigns are 31% more effective at building brand equity than campaigns that aren't integrated, while 70% of companies still run without a fully integrated strategy.
