Superside CTO and Co-Founder, Jing Kjeldsen leads the technology vision for empowering creative and marketing teams worldwide. It’s also what inspired him to create Superads!
Since we started building Superside back in 2015, technology has had a profound impact on almost all aspects of creative. Everything from ideation to distribution has been upended as a result of incredible innovation.
But, there's one key area yet to be transformed: creative analytics. While there’s been incremental progress, most brands we work with are still using tedious, time-consuming and complicated native tools for tracking metrics and complex spreadsheets for sharing results.