Alejandro Cuffia has 6+ years of experience in UX/UI design. He is a Design Director at Superside, leading projects and developing all types of products for clients. From Buenos Aires, Argentina, Alejandro is a mate and asado (a.k.a barbecue) lover and a passionate photographer.
Are you looking to grow your email list? Drive more sales? Get more attendees for your next event? A landing page can help you do all that and more—if you nail the design.
What exactly is a landing page, you ask? If you’re unfamiliar with the concept, a landing page is a webpage that a person “lands'' on after clicking on an ad, an email link or some other digital channel. The landing page should encourage users to take a particular action, such as subscribing to your email list, signing up for a free trial or purchasing a product.
You don’t get a second chance at a first impression, and the same goes for your company’s website header design. Research shows that 55% of website visitors only stay about 15 seconds on a website before leaving. Considering that your website header is the first section of your webpage that visitors will see, it needs to pack a punch.
