Are you looking to grow your email list? Drive more sales? Get more attendees for your next event? A landing page can help you do all that and more—if you nail the design.
What exactly is a landing page, you ask? If you’re unfamiliar with the concept, a landing page is a webpage that a person “lands'' on after clicking on an ad, an email link or some other digital channel. The landing page should encourage users to take a particular action, such as subscribing to your email list, signing up for a free trial or purchasing a product.
Landing pages work by eliminating the paradox of choice, which is the idea that having too many options to choose from, rather than making us happier, can cause stress and lead people not to choose anything at all—also known as “analysis paralysis.” Compared to a website homepage which has many different next steps for users, a landing page should just have one single call-to-action. Keeping things simple and focused ensures that your viewers don’t get distracted from the choice you want them to make.
Now that you understand what a landing page is and how it works, we want to help you nail your design with our landing page design services. Keep reading for some design best practices and some landing page ideas to help inspire your next campaign.
It's a live, interactive series on the intersection of design and company growth, where we talk about topics like this! Each session features advice from creative and marketing experts, with live Q&A at the end.
It’s one thing to learn about what makes a great landing page – it’s another to see one in action. Lucky for you, we put together this quick list of landing page examples that you can use to help inspire your next project (or spruce up any existing landing pages!).
Why it works:
Why it works:
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From ad creative, to email and landing page design, Superside works with brands like Facebook, Amazon and GroupM to help them scale design better, faster and cheaper.
Landing pages can be a powerful tool to generate leads and drive sales, but the wrong design can seriously hurt your conversion rates. According to research from Adobe, 38% of users will stop engaging with a website if they find it unattractive. Remember: the best landing pages are simple, minimal, and focused. While you can (and should!) consider adding some video or graphics to make your page pop, a landing page isn’t the place to spend a ton of time educating your audience on who you are and what you do.
From the copy to the design to the CTAs, everything on your page should support one common goal: driving conversions.
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