Turning Fans Into Fanatics With Brand Experiences
Now more than ever, consumers are craving engaging brand experiences. But where do you start? And how do you measure the ROI?
Learn about experiential marketing from Ted Bramble, an innovative creative leader with over 25 years of experience leading creative at brands like Netflix, LEGO, Mattel and more.
Key takeaways
Make experiences for you first
Your consumer research is your best friend, but when you get into those tiny pieces of flair, trust your intuition.
Don’t be scared to take actual risks
Everyone is so afraid of getting fired. The willingness to play is what makes marketing memorable and successful.
Don’t confuse play with gamification
The key to a brand experience is to activate a “flow state”. Not so hard it creates anxiety, but not so easy that it induces boredom.
B2B is just as susceptible as B2C
Think of how you can help your prospect impress their boss. Ultimately you’re selling to people who have memories and emotions.
Save up to 70% on production costs
Leveraging the use of AI, customers like Amazon, Reddit, and Salesforce managed to spend less than half of what they normally would
