How a Fortune 500 structured its AI rollout to unlock 25% efficiency gains

THE CUSTOMER

Fortune 500 tech company transforming creative department

A Fortune 500 known for its security-first culture and strict compliance standards wanted to explore how AI could accelerate asset production. Its teams support a wide range of customers and industries, making consistency critical across all creative and operational workflows.

Superside helped the organization by conducting a focused AI readiness assessment and delivering an AI fundamentals course to its mid-sized internal creative team, addressing concerns and providing employees with practical tips on how to integrate AI into their day-to-day work.

THE CHALLENGE

The company’s creative teams had begun experimenting with AI tools, but they struggled to move towards regular AI usage. Employees were not sure how to fit AI into their workflows or whether it could deliver the level of quality they needed.

Uncertainty around compliance policies and a lack of clear guidance added to the hesitation, while job security concerns made teams even more resistant to change. It was evident the organization needed a clear roadmap and a partner to help ignite trust and encourage team-wide AI adoption.

These challenges surfaced in four key ways:

• Strict security and compliance policies created confusion, with many employees assuming AI tools were entirely off-limits.
• A lack of standardized AI use cases and guidance meant experimentation was limited and not scalable.
• Most employees had little to no prompting knowledge and limited exposure to AI-driven workflows, which led to subpar AI output and reinforced skepticism about its value.
• There was no clear AI tooling strategy, making it difficult to evaluate or adopt new solutions confidently.

These barriers created an environment where AI adoption stalled before it could gain traction. Without clear guidance, teams defaulted to manual workflows, limiting productivity and missing opportunities to experiment with tools that could accelerate creative output. The uncertainty around compliance reinforced hesitation, leaving employees unsure where to start.

Superside Consulting Partners was engaged to deliver a comprehensive assessment and an introductory program designed to give creative teams a solid starting point to integrate AI into their work.

THE SOLUTION

Superside paired a deep organizational diagnostic with an AI fundamentals upskilling. The initiative was designed to uncover the real adoption barriers, map out high-value opportunities, and deliver training that felt relevant to every creative role.

What made this approach effective was Superside’s ability to translate insights from the diagnostic into actionable workshops, defining the AI strategy and recommending the most appropriate tools for the company. This combination made sure AI was not just encouraged but immediately usable.

The program was delivered in two phases:

Phase 1: AI Diagnostic

Superside began with a comprehensive organizational assessment to discover the main opportunities:

• Conducted team-wide surveys and in-depth interviews to identify adoption blockers, perceptions around AI, and adoption gaps.
• Analyzed existing workflows across creative teams—design, copy, video, production, and editing—mapping 15 high-impact AI use cases.
• Quantified the potential impact of AI, projecting up to 26% time savings unlocked through better workflows and tool integration.
• Developed a high-level roadmap to transition the organization from an AI enthusiast into an AI leader.

The diagnostic provided leadership with a clear blueprint for scaling AI adoption responsibly and aligned expectations on tools and workflows.

Phase 2: Introductory AI Workshops

Following the AI diagnostic, Superside delivered a series of workshops to give creatives a practical foundation in prompting and image generation workflows.

These sessions were designed to set the stage for further upskilling tracks:

• Introduced prompting fundamentals by teaching standard techniques, building custom copywriting workflows, and running exercises on real-world briefs.
• Trained teams on image generation by demonstrating precise prompt crafting, creating on-brand visuals, and using best-in-class tools for advanced customization.
• Provided live Q&A coaching with dedicated sessions after each workshop to troubleshoot real projects and reinforce adoption.

This hands-on training created early momentum for AI adoption, showing teams that AI could be both practical and safe to use. Superside helped to lay the groundwork for scaling AI enablement across the organization.

Delivering Measurable ROI Through AI Enablement

In a matter of weeks, individual experimentation of AI tools became informed use, delivering measurable time savings and increased creative capacity:

• 25% efficiency gains identified in selected workflows with immediate improvements in ideation, copywriting, and image sourcing.
• More than 10 hours of guided training with AI experts tailored to design, copy, and video teams.
• A clear and actionable AI adoption roadmap with prioritized workflows and recommended tools.

Superside’s approach proves that meaningful AI adoption is about building trust and delivering training that teams can immediately apply. Our ability to combine consulting expertise with production capabilities means organizations can get both the strategy to scale AI and the creative execution to make it engaging and impactful.

For enterprises looking to unlock AI’s potential, Superside Consulting Partners is available. From diagnostics to hands-on enablement and creative execution, we help teams and embrace AI as a partner in driving innovation.

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