How a Global SaaS company scaled creative production with custom AI solutions
THE CUSTOMER
Fast-growing B2B SaaS needing to 2-3x output
A fast-growing B2B SaaS company with a lean creative team currently supports over 50 global partners. They are recognized for their premium branding and rapid product rollout schedule, serving a diverse customer base spanning multiple industries.
Superside Consulting Partners was brought in to create a roadmap for AI adoption, equip the creative team with new skills, and deliver custom AI solutions designed to automate creative production workflows.
THE CHALLENGE
The company was facing a sharp increase in creative demand, with project volume expected to 2-3x within months. Its small but talented creative team was struggling to keep up, and early experiments with off-the-shelf AI tools had not delivered the added efficiency they needed.
Key challenges included:
- Limited integration of AI into existing design workflows, leading to friction and duplication of effort.
- A lack of clear AI strategy and governance, which made deciding which tools to use difficult.
- Tight timelines and heavy reliance on manual content editing, putting quality and consistency at risk.
This was reflected in the feedback from the team at the time:
We do not have a well defined AI toolkit yet, we just try out the tools that we receive from corporate, but there is nothing to guide us.
THE SOLUTION
The collaboration was structured into three phases to ensure the client could move from identifying opportunities to confidently using AI into its workflows:
Phase 1: AI Diagnostic
Superside started with an in-depth analysis of the creative organization to pinpoint areas with the greatest potential for AI integration. The Consulting team conducted a survey, interviewed stakeholders, mapped workflows, and identified key opportunities:
- 15+ high-impact AI and automation opportunities across copy, design, and video production where AI could reduce repetitive editing work and speed up asset delivery.
- Gaps in responsible AI governance, performance measurements, and AI tooling strategy that needed to be addressed before scaling adoption.
The AI Diagnostic was a huge confidence boost. Our team now clearly understands both the benefits and limitations of AI, and how upskilling can help them stay ahead.
Phase 2: Foundational AI Training
With a roadmap in place, Superside focused on equipping the creative team with the skills to use AI effectively. The training journey included:
- Nine tailored training workshops introducing best-in-class AI tools across copy, concepting and image generation workflows.
- Coaching sessions designed to address real-world challenges and ensure that the team could apply their learnings immediately.
By the end of this phase, the client’s creative team was confident in applying AI to accelerate creative production while maintaining output quality and brand accuracy.
Phase 3: Custom AI Solutions
Finally, our Consulting team designed and implemented a bespoke automation solution directly into the client’s existing design toolkit:
- Built a custom Figma plugin that allows designers to create branded assets at the click of a button, significantly reducing manual editing.
- Delivered documentation and training to ensure long-term usability and support for future changes in branding.
This phase not only automated workflows but also gave the client a tangible proof point of how AI could be customized to their brand and operational needs.
Overall, it was fantastic. It set our team up for success, and honestly, this was the perfect tool for us. Your team came back with ideas we never could have built or even imagined.
Transforming Creative Workflows with Custom AI Solutions
In just a short period, Superside’s program equipped the organization with the structure, confidence, and tools needed to scale effectively.
Key outcomes included:
- +70% productivity gains identified in content production with AI and template automation.
- 15+ hours of workshops and live coaching sessions covering creative concepting, AI-assisted copywriting, and visual design tools.
- A custom AI automation tool in Figma enabling teams to create copy and image variants of branded assets with only one-click.
For fast-growing SaaS companies looking to scale creative output, Superside offers an end-to-end service from diagnostics to hands-on technical implementation. By combining strategic insights, world-class creative expertise, and custom-built AI solutions, we help teams work smarter, and unlock scalable growth without compromising true creativity.
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