Our WorkWhy Us

Momentum: Virtual Summit | On-demand replays

An impressive collection of 4+ hours of content with 11 sessions on scaling growth during a downturn, featuring 15+ expert speakers from Jasper, Chili Piper, Instacart, Zapier, LEGO, HubSpot, Clio, Amazon, Adobe, and more.
View event
Gather & Grow

Gather & Grow - Jan 25th - Zero-Click B2B Content

Replay this interactive session, where we explore how to use zero-click content and better measure it with expert Amanda Natividad!
View event
Gather & Grow

B2B Goes UGC | On-Demand Recording

Tune in to our full-length session on leveraging user-generated content, with our friend, Elif Hiz.
View event
Events & Summits

Explore all the content inside Events & Summits!

See all
BlogPricingBook a DemoSign In

7 Things Your Pitch Deck Needs in 2023

Sofie Koevoets
Sofie Koevoets9 min read
7 Things Your Pitch Deck Needs in 2023 - Superside

First impressions matter. The way you shake the hand of a potential employer or introduce yourself to a prospective partner sets the tone for the interaction; possibly even the relationship.

Pitching is the art of the good impression. In business, that means telling the story of your customers, the problem they’re facing, and how your business solves it for them. But the story is only part of the equation—visual storytelling in your presentations is crucial to getting your message across. Enter the pitch deck: giving your story a visual boost that leaves an impression that sticks around when it’s time for customers or investors to make a decision.

There’s a delicate balancing act in the perfect pitch deck. Not including the right information could lose you potential investors, essential venture capital, and future customers. Including too much information can overwhelm your audience, making your pitch fall flat.

If you’re new to pitch deck building, this article will show you what to include in your deck and how to build one. You’ll see examples of pitch decks that hit the mark for customers and investors.

If you’re a seasoned veteran of pitch deck building, you’ll learn how to create more polished decks. You’ll pick up valuable tips on how to build a better deck that impresses investors, customers, or promotes buy-in for your products and services.

Let's Dive in

What Is A Pitch Deck?

7 Things You Can’t Afford to Leave Out of Your Pitch Deck

Do’s and Don’ts of Pitch Decks

Pitch Deck Templates Prepare You For Success

What Is A Pitch Deck?

A pitch deck is a presentation made to convince someone to invest in your business, become a partner, or purchase your services. More substantial than an “elevator pitch”, pitch decks are used to show who you are, what problem you’re solving, and who you’re solving it for. If you’re using a pitch deck to gain investments, you’ll also include financial information like your budget, revenue projections and profit margins.

Pitch decks for investment frequently outline the risks and rewards of investing in your company. If you're selling your services or attempting to win another company's business, a pitch deck can also include your service or product and the previous work you’ve done with similar clients.

The best pitch decks speak for themselves. You might not be there to guide a potential investor or client through your pitch, so your deck should be able tell your story as well as you can in your absence.

7 Things You Can’t Afford to Leave Out of Your Pitch Deck

Great pitch decks are defined by their design. They’re visual storytelling devices, and they can make or break a pitch. It doesn’t matter if you’re using PowerPoint, Google Slides, or Apple Keynote—strong designers can use those blank slides to create a pitch deck that is concise, easy to follow and compelling.

Here are 7 must-haves for an effective pitch deck. Each pitch will be different, so consider your audience, goals and allotted time as you build your own.

1. Who You Are and What You Do

The “why” behind your business is as important as the business itself. Briefly include key details about yourself, your team, and why you do what you do. This might seem like a no-brainer, but you'd be surprised how many decks begin with bare statistics. Start your pitch deck with a concise story of what your product, business, or solution does and why you care about the problem in the first place.

Starting with this essential information is informative and humanizing. It shows investors what you’re all about, and gives them a sense of the person/people they’ll be working with.

2. Who Has The Problem You’re Solving

Whether you’re pitching to investors or customers, a pitch deck is built around the customer’s perspective. Can your pitch audience see themselves in that group? Do they have that same problem? Your pitch deck needs to convince viewers that A) the problem is real, and B) there are customers willing to pay to have that problem solved.

3. Benefits of Working With or Investing In You

When creating a pitch deck, always remember, WIIFM–or What’s In It For Me? In business, the “me” is potential investors and customers. Viewers need to see your business as a golden opportunity, and one that demands action. What are the benefits of working with or investing in you? Is your product or service going to save them time or money? Is it going to make their lives easier or better in some way?

Each slide or statement in your presentation should make clear the benefits to the person sitting in front of you.

Great presentations are built by great design teams

Steal from the best with insights from five different design and marketing leaders in our latest e-book.

Get your free guide

4. Success Stories and Proof Points

One of the best ways to showcase your product or service is through success stories and proof points. If you’re a startup, do you have beta or early customers who can validate your product or service? Having customers say your product works and they will continue to pay for it is one of the best ways to show investors your business has potential for growth.

Case studies and testimonials give your audience a real-world example of how you can help them. If you are looking for potential investors, include examples of those already invested in your company.

5. Future State of Your Business and Industry

Your product might be amazing—but what will your industry and customer base look like one year, five years, or even a decade from now? Great pitch decks provide your audience with a data-backed view of what your market looks like in the future. Your deck should answer these questions:

  • What industry challenges are you planning for?
  • How many competitors are in your space? What are their strengths and weaknesses?
  • Are there partnerships that you want to build to drive sales, product development, or distribution?

This is your chance to show investors that you have a clear vision for where your business is headed in the years to come. Include data like growth metrics, capital and sales estimates to support your claims. Investors or potential clients want to feel safe in your hands and sure of the benefits of working with you in the long term.

6. Audience Involvement

How can your pitch deck’s audience be involved in growing your business? If your pitch deck is for investors, tell them how their investment will help you grow, scale, and succeed. If you’re pitching to potential customers, show them the benefits of working with you.

While every slide or statement in your deck should imply benefits to your audience, this is your opportunity to call them out directly.

7. Moving from Pitch to Partnership

What steps will you take, and what steps should your audience take to continue your relationship? As you wrap up your pitch, include the following:

  • Thank your audience for their time and attention.
  • Follow up with any promised materials or information.
  • Ask for feedback, either via survey or in-person.

Post-pitch, take note of what went well and what could be improved next time. Connect with any new contacts you made during the presentation, and follow up where appropriate.

Do’s and Don’ts of Pitch Decks

Now that you’ve got your deck’s structure down, here are 6 Do’s and Don’ts for connecting with your audience.

Do: Keep It Clean And Simple

In showbiz, the goal is to have your audience always wanting more. Business isn’t much different: You want to provide your audience with enough information to make them want to continue the conversation, but not overload them. Whether that’s getting investment or closing a sale, say more with less. Stick to the essential information and use visuals that support and propel your statements.

Don’t: Include Unnecessary Slides

In the spirit of the suggestion above, look for anything that can be cut. Anything that’s obvious, has been said already or doesn’t support your main points should be saved for another conversation. Focus on the most critical aspects of your business, and avoid getting bogged down in the details. Ask yourself whether you’d need to know this to consider another person’s business.

Do: Hire Professionals to Build Your Deck

Unless you are a presentation wizard, it’s best to leave the design and development of the deck to professionals. This could be a team of designers within your organization, or a dedicated design partner. Develop the actual content and information yourself, but leave “making it pop” to the professionals.

Don’t: Use Default Templates

Tools like PowerPoint and Google Docs come with built-in templates. They’re great for school presentations, but when you’re putting together a pitch deck for investors or customers, your pitch deck must represent your brand and vision alone. Dedicated design teams are best at imbuing brand identity and voice into your pitch deck.

Do: Practice Your Presentation

Though you may know your company inside and out, practicing your presentation ahead of an important meeting is essential to mastering the flow and tempo of your story. Practicing can also help you find holes or gaps in your storytelling, and prepare you for any questions you might get.

Make a list of the questions you don’t want to be asked and have answers for them. It helps take the stress out of pitching.

Don’t: Linger Between Slides

Good presentations are as much about energy as the material itself. Don’t dilly dally between slides—silence or awkwardness can make people feel uncomfortable, and it hurts the flow of the presentation.

Even if something goes wrong, keep the story moving.

Pitch Deck Templates Prepare You For Success

Finding a pitch deck template that suits your presentation can save you time, effort, and frustration. Fortunately, a quick internet search will show thousands of great pitch deck examples. Have a look at a few examples of incredible pitch decks, and check out some of these sources for unique templates to help you get started.

Building a perfect pitch deck can be as time-consuming as it is necessary for success. If you’re an ambitious company, your focus should be on growth. Professional designers are unparalleled when it comes to building compelling pitch decks—let them build your presentation while you build your business.

Find a Design Partner You Can Trust

At Superside, we know that creating compelling pitch decks and presentations are never a one-and-done process. This is why we’ll work with you—getting to know your needs and how we can best help you get the results you need every time.

Let's talk
Published: Sep 5, 2022
Sofie Koevoets
Written by
Sofie Koevoets
Sofie is our SEO Content Manager at Superside. When she isn't answering all SEO questions with "it depends...", she is happily hiking mountains, cuddling kittens or taking lunchtime dips in the ice cold ocean.

Join our community of 15,000 strong and receive the best design and marketing content, biweekly

No charge. Unsubscribe anytime

Continue reading

Hassle-free design starts here

Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. This means top-quality designs at lightning-fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration.

In this one-on-one live demo, you’ll see:
- How Superside works
- A first look at the Superside platform
- The most suitable subscription plan for you

Get ready to join 450+ scale-ups and enterprise teams doing good design at scale with Superside’s dedicated team model.
Ready to get started?Book a demo now

Book a call with us

We need your phone number for the demo. We'll never use it for any other purposes.
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
© 2023 Superside. All rights reserved.