We could not have built our company, Superside, without Slack. We provide on-demand outsourcing for professionals, focusing on the six most common business outsourcing tasks, from small PowerPoint Design tasks to huge Data Entry projects. With around 1,200 customers and a couple hundred projects of various sizes, we exchange thousands of messages with clients every day.
Using Slack, we realized we could streamline a large number of our company workflows with a combination of public Slack apps and custom-built integrations.
Combining Slack with Zapier, an automation tool, we’ve built tons of Zaps and Google Sheet integrations – and we’ve probably tested more bots than the Slack Fund itself.
The big win from all our Slack integrations is that we write fewer lines of code and build less tech to run our business. We can respond more quickly to Superside customers by centralizing our business workflows in Slack.“The big win from all our Slack integrations is that we write fewer lines of code and build less tech to run our business.”"
In this article, we will share the top five ways we use Slack apps and internal integrations to streamline our company’s work.
Whenever we complete a client project, we send an automated email asking the client how likely they are to recommend Superside to a friend (a standard NPS scale). About 25 percent of our customers reply, and this is perhaps the most important signal we get about customer happiness and our team performance.
Previously, we looked at this data in aggregate, focusing on the average score across all projects. We followed up in an ad hoc way. It felt like we wasted this data trove of customer feedback; we wanted something decentralized and immediately actionable, allowing the project team to act on each single piece of feedback. Enter Slack.
Below: #client-feedback – every bit of client feedback is posted to a public Slack channel, where team members are tagged and respond immediately.
Example of good feedback: A 10 out of 10 is the goal for every project, and provides an excellent opportunity to create a better relationship with the client by sending a personal thank-you note, as well as congratulating the responsible team members.
Example of not-so-good feedback: In this case, we received a low score of 5. Low scores prompt an immediate review and discussion of what went wrong and a step-by-step evaluation of how to help the customer resolve the issues.
You can read more about how to automate without coding using Kloud.io, Google Sheets and Zapier in our Beginner’s Guide To Business Automation.
Whenever a new project comes in via our website, we want to notify relevant team members quickly so they can jump on it. Anyone familiar with Slack knows that it’s pretty easy to get bombarded with public channel notifications, which can slow down response times.
To get our team members’ attention on new projects, we set up a custom bot called @newproject. This bot sends a direct message (DM) to team members who have the right skill set, notifying them of the available project. Most team members have Slack push notifications enabled on their phones, and this is a simple way to send them push notifications without spending tons of time building it ourselves.
Using Slack as a shortcut, we now start almost all projects within approximately one hour. The DM is automatically deleted once the project has been picked up by a team member in our internal project management platform, so our team members do not act on outdated information.The @newproject bot sends a direct message that a new graphic design project is up for grabs, and the message is automatically deleted once the project has been picked up.“Using Slack as a shortcut, we now start almost all client projects within approximately one hour.”"
After a customer sends a project request and the necessary team is assigned, the project manager starts the project in our internal project management platform.
Another custom-made bot, @ops, creates a new private channel in Slack and invites the relevant team members. All the project communication is then carried out and files are sent back and forth within the team until the project is completed.
During a project, new team members are sometimes added, and old team members get removed once their work is done. Our project managers manage this manually in our project management platform.
In Slack, our custom @ops bot automatically adds or removes people from the project channels.
When a project is completed, we automatically remove all remaining team members from the project so that people can focus on their ongoing projects, and don’t get swamped by hundreds of inactive channels.
And when the project finishes, @ops sends a DM to participants with a peer review feedback form.
We find it valuable to have key data easily accessible, helping our team internalize the metrics by looking at them every day.
For simple reports on critical business data, few things are easier than simply asking Statsbot. Hooked up to our Mixpanel account through a pre-made integration, we can ask Statsbot everything we want!
For more cool tips on Slack hacks, check out this video:
Operating hundreds of active projects takes a lot of tech and automation (and, of course, good old-fashioned human sweat). We have built a lot ourselves, but without Slack, our company probably couldn’t be possible.
Everything has to be just perfect, from timely communications inside the business to conversations with prospects and customers. Delivering projects on time can mean the difference between success and failure. With Slack and the power of programmatic integration, we’re able to handle our operations requirements in real time.
Our Slack integrations with Zapier, Kloud.io and many others make it possible for us to take administrative action early and easily. The lines of code needed to accomplish all this have been vastly fewer than you would think…thanks to Slack.
If you're into productivity, here is another cool article on 21 productivity hacks for Slack users.
We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!