Fail to plan, and plan to fail. Project managers and designers need to collect as much information as possible at the start of a logo project to ensure success and to bring the client’s vision to fruition. A logo represents the identity of a company, so there are important factors to consider when creating or updating it. If not chosen properly, a redesign could be quite costly, just as these big companies have proven.
As a preliminary guide, use the following questions to help guide the logo design process. It would be good to note that it may be better to research some of the questions on your own, to not overwhelming your client by asking all of the questions.
As a graphic designer, when designing anything, especially a logo, having a set of logo design questions on hand is the best way to capture the most important things to be considered when developing good ideas for the type of logo your client would want to choose. If you are able to capture the brand personality, while considering the clients design preferences, brand identity and target audience, you have done an amazing job. To do this, there are clear pieces of information you will require.
The logo design brief questions below take into account three areas which you should research into, or ask your client to answer. The three can be broken up into;
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If you are looking to get a copy of the list above for when you want to create a logo for a client or yourself; save or download the questions in the infographic format below.
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