Book a demo
Our Work
Why Us
Blog
Pricing
Blog

25 Questions to Ask When Designing a Logo

Team Superside
Team Superside
2 min read
25 Questions to Ask Clients Prior to Designing A Logo

Fail to plan, and plan to fail. Project managers and designers need to collect as much information as possible at the start of a logo project to ensure success and to bring the client’s vision to fruition. A logo represents the identity of a company, so there are important factors to consider when creating or updating it. As a preliminary guide, use the following questions to help guide the logo design process. It would be good to note that it may be better to research some of the questions on your own, to not overwhelming your client by asking all of the questions.

As a graphic designer, when designing anything, especially a logo, having a set of logo design questions on hand is the best way to capture the most important things to be considered when developing good ideas for the type of logo your client would want to choose. If you are able to capture the brand personality, while considering the clients design preferences, brand identity and target audience, you have done an amazing job. To do this, there are clear pieces of information you will require.

Logo Design Brief Questions

The logo design brief questions below take into account three areas which you should research into, or ask your client to answer. The three can be broken up into;

Company Related Logo Questions

  1. How would you describe your services and/or products?
  2. Who are your main competitors?
  3. Why do you want a new logo?
  4. What are the long-term goals of your company?
  5. Where are your company offices located?
  6. Does your company have a tagline? If so, do you want to include it in the logo?
  7. How are you different from your competitors?
  8. What are your key target audience demographics? (example; gender, age group)
  9. What interests or hobbies would your target audience have?
  10. How does most of your target audience get to know about your company?

The Definitive Guide to Digital Ad Design

Start creating out-of-this-world ad designs! Get industry best practices from experts at Slack, Outbrain, Amazon and more about how to best advertise on all major ad platforms.

Get the guide

Project Related Logo Questions

  1. What do you want your new logo to accomplish?
  2. What three attributes would you want to describe in your logo?
  3. What is your preferred deadline or exact date of completion?
  4. What is your budget?
  5. How many options do you want to see at the first preview? 2 or 3?
  6. Where will your logo be used? (example; social media, website design, digital marketing in general)
  7. Would you like any additional design services to be packaged with your new logo? (example; business cards, PowerPoint templates, letterheads, brand guidelines pack, etc)

The Future of DesignOps eBook

Facebook, Airbnb and Pinterest all have DesignOps teams to efficiently manage the creative process, but it’s not a one-size fits all solution. Learn about this emerging role in our eBook!

Download the eBook

Design Related Logo Questions

  1. Do you have any specific imagery you wish you would include in the logo?
  2. What feeling or message do you want the logo to convey?
  3. Do you prefer your logo to be an icon, just typography text or a combination?
  4. Do you have any color preferences or existing brand colors?
  5. Do you have any imagery or colors that you want us to avoid?
  6. How would you like the typography to appear? (example; heavy and bold, script, light, hand drawn)
  7. Which main format would you like to have for the logo? (example; horizontal or vertical)
  8. What logos appeal to you and why? (find examples and ask them to pick which they prefer, and/or ask them to share 2-3 links with samples

If you are looking to get a copy of the list above for when you want to create a logo for a client or yourself; save or download the questions in the infographic format below.

Think designing logos might take up too much of your time, before hiring a designer or freelance designers, get in touch and book a call with Superside, our graphic design solutions and brand identity design expertise is ready and waiting.

Get Frictionless, Delightful Advertising Design

Superside delivers design at scale to over 350 businesses. Let's find the right solution for you.

Book a call
Published: Aug 1, 2019
Team Superside
Written by
Team Superside
Team Superside is comprised of writers from all over the globe. We love making stuff, telling stories and sharing fun, nerdy ideas with the world.

Join our community of 5,000 strong and receive the best design and marketing content, biweekly

No charge. Unsubscribe anytime

Continue reading

iOS 13 Update Advertising on Facebook

How Apple’s iOS 14 Update Changes Advertising on Facebook

Hint: great creative is will be the name of the game. The Apple iOS 14 update doesn't need to be all doom and gloom for advertisers—we've got tips for success!

Branding package outline and tips

What’s Included in a Branding Package & What It Costs?

Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.

How to write a design brief

How to Write a Design Brief (+ Free Template)

Learn about what to include in a design brief, along with some tips on how to properly write one. Or, just access our free design brief template!

Hassle-free design starts here

Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration.

In this one-on-one live demo, you’ll see:
- How Superside works
- A first look at the Superside platform
- The most suitable subscription plan for you

Get ready to join 140+ scale-ups and enterprise teams doing good design at scale with Superside’s dedicated team model.
Want to start a design project instead? No problem, get started here

Book a call with us

First name
Last name
Email
Company name
Company size
Phone number
We need your phone number for the demo. We'll never use it for any other purposes.
Book a demo

Company

Learn

Book a demo
Superside is a revolutionary way for businesses to get good design done at scale.
Trusted by 400+ fast-growing ambitious brands, Superside makes design hassle-free for marketing and creative teams, by combining the top 1% of creative talent from around the world with purpose-built technology and the rigour of design ops. Since inception Superside has been a fully distributed company, with almost 500 team members working across 57 countries and 19 timezones.
Privacy Policy