Fail to plan, and plan to fail. Project managers and designers need to collect as much information as possible at the start of a logo project to ensure success and to bring the client’s vision to fruition. A logo represents the identity of a company, so there are important factors to consider when creating or updating it. As a preliminary guide, use the following questions to help guide the logo design process. It would be good to note that it may be better to research some of the questions on your own, to not overwhelming your client by asking all of the questions.
As a graphic designer, when designing anything, especially a logo, having a set of logo design questions on hand is the best way to capture the most important things to be considered when developing good ideas for the type of logo your client would want to choose. If you are able to capture the brand personality, while considering the clients design preferences, brand identity and target audience, you have done an amazing job. To do this, there are clear pieces of information you will require.
The logo design brief questions below take into account three areas which you should research into, or ask your client to answer. The three can be broken up into;
Start creating out-of-this-world ad designs! Get industry best practices from experts at Slack, Outbrain, Amazon and more about how to best advertise on all major ad platforms.
Facebook, Airbnb and Pinterest all have DesignOps teams to efficiently manage the creative process, but it’s not a one-size fits all solution. Learn about this emerging role in our eBook!
If you are looking to get a copy of the list above for when you want to create a logo for a client or yourself; save or download the questions in the infographic format below.
Think designing logos might take up too much of your time, before hiring a designer or freelance designers, get in touch and book a call with Superside, our graphic design solutions and brand identity design expertise is ready and waiting.
Superside delivers design at scale to over 350 businesses. Let's find the right solution for you.
Hint: great creative is will be the name of the game. The Apple iOS 14 update doesn't need to be all doom and gloom for advertisers—we've got tips for success!
Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.