30 Famous Logo Designs: What We Think of Them

David Wilson
David Wilson7 min read
Superside Designers Review Famous Logo Rebrands - Superside

A good logo is hard to come by. A great one is a statistical anomaly. But a classic logo? That’s the stuff of legends, possible only through A) spending multiple fortunes on ad space to bend public psyche to your will, or B) having a top-tier design team in your corner (not mutually exclusive).

We're going to walk you through some logos that inspired the creative minds on our team, and talk about what makes them special. We'll also take a look at some...uh, less inspiring examples.

Get ready to dive into:

When you picture Coca Cola, you probably don’t think of a dark, fizzy syrup as much as you do those cursive letters marquee-ing its bottles and cans. They ooze class and promise satisfaction—the Coca Cola guarantee. In spite of modern associations with anything but class—diabetes, heart disease, etc.—you probably know Coca Cola’s logo better than you know your mother’s maiden name. That’s a lot for a humble block of text, and it’s a hell of a logo.

The best logos are the ones a 3-year old could replicate with a crayon.
Kae Neskovic, Creative Director Branding, Superside

Kae laments that in spite of her statement above, brands spend years and millions of dollars in building their brand equity. “A good logo is one that makes you see an apple and think about a phone,” she adds.

24de81519266e40e9d0b95c8f1595f55da15a764


While 78% of people consider logos a work of art, we thought of a few who wouldn't be afraid to challenge that notion. We had our profoundly-particular Creative Directors Kae Neskovic and Piotr Smietana comment on some of the most famous logos in the world, comparing how they look now to how they used to look on a scale of “love” to “meh”. They shared with us what makes famous logo rebrands super, what makes them subpar, and who’s desperately in need of an update.

04657fd8194dd10794cb50f8199f2530dd89ac9a


Some of Our Favorite Famous Logos for Brands Worldwide

b417c43ba1610a0e92c44e47c60890d7903ccaa6

Burger King

Piotr: “Big improvement! New logo definitely aligns better with the company core. It’s fresh and organic, introducing bold and rich colors. Love it!” The colors are definitely a big hit for Burger King, since they appear in the top of most famous fast food logos worldwide.

Kae: “Really fun and clever: Love the simple usage of the Cooper Black font, the word mark that mimics a burger in the middle of two buns and the colors—everything fits their brand really well.”

YouTube

Piotr: "YouTube followed the flat design trend, and it works pretty well for them. Simply separating the red rounded play button from the logotype keeps the soul of YouTube, but allows the company to have a mark that can be easily identifiable. Fun fact is also that most famous logos with amazing marketing attached to it have less than three colors, something YouTube is a perfect example of."

Kae: “Another really great example of why logos work best if they’re simple. I love how they transformed such a simple symbol as the play button into a recognisable icon. At the same time they’re able to use their logo in a central place on their product, so that you keep interacting with it daily.”

c5c601933a9a29b553817683313937761dceb0de

Netflix

Kae: “Already a classic while still pretty new, there is something so interesting and cinematic about this slight arc on the bottom of the previous Netflix logo—it speaks to new horizons. At the same time, the recent simplification also really works without losing that exciting feel. They seem to have been at the forefront of one of the biggest logo trends for 2023; using stretched and blurred word or lettermarks is at the top of the popularity scale.”

Piotr: “We’ve all gotten used to the Netflix logo throughout the recent “indoor years”, so perhaps it has an unfair advantage. That said, there’s something very theatrical about the updated logo. It’s fun, simplistic and commanding all at once. Yes, Giant N, we will watch the remaining 5 episodes of Love on the Spectrum.”

Dunkin’ (Donuts)

Kae: "It was a good idea to rebrand from Dunkin’ Donuts to just Dunkin’. Even the rollout campaign was really impressive and simple. We love the simplicity of the logo and the evolution over the years, and the fact they separated the brand symbol (flag) and wordmark and are now using them separately, similarly to the mastercard brand, they managed to make two colors in a simple shape super recognizable.”

Piotr: “Quite an improvement! I like it. The new logo is fresh, simple and minimalistic. It still connects well to the old logo, while following the latest trends and making it easily recognizable.” This has our vote for ‘quirkiest fast food rebranding!

7c7bdc557409077d9aafcf6d815af3eb8bbdb1e6

Famous Logos That Just Don’t Cut It

f1f64c98edfa5b5175674b5baba439b653099292

CIA

Kae: “Typical example of government officials being tone deaf (or tone blind in this case) in an effort to become more ‘diverse’ and modern as they say on their website.”

The new CIA logo looks more like a sticker for that techno party you really don’t want to go to.
Piotr Smietana, Marketing Creative Director, Superside

Meta /Facebook

Kae: "Considering the new name of the company and the importance of the brand, it was important they create a memorable icon. The infinity loop is just not original. If only they would’ve opted for a simple wordmark only, like google did with Alphabet.”

While they still stuck to their classic blue—which should have been a smart move, since 65% of logos are either blue or black—it doesn't do much to impress.

Piotr: “The idea behind it is strong, but I feel that the original one was definitely more recognizable.”

Make Your Brand Iconic

If there’s one thing we hope you take from your scrolling here, it’s the weight that strong branding lends to a business. The logo is all about association: bringing your story and values into your branding in a clever and concise way. It’s not work that most companies can do alone, even within their own design teams.

With a team of dedicated designers and brand stewards in your back pocket, you can build a logo and brand that acts as a megaphone for your business’ best attributes—a beacon of ingenuity in a sea of competition.

Space explorer making a discovery. Hope this lifeform is friendly...

Let's Get You a Legendary Logo

With a full range of graphic design, motion, illustration, social media video and branding capabilities, Superside helps you increase your capacity and pipeline—without reinventing any wheels.

Book a Call

Published: Aug 29, 2022
David Wilson
Written by
David Wilson
David is a Senior Content Marketing Specialist at Superside. He loves writing, overcooking vegan meats and listening to music that upsets his parents.

Join our community of 15,000 strong and receive the best design and marketing content, biweekly

No charge. Unsubscribe anytime

Continue reading

Hassle-free design starts here

Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration.

In this one-on-one live demo, you’ll see:
- How Superside works
- A first look at the Superside platform
- The most suitable subscription plan for you

Get ready to join 400+ scale-ups and enterprise teams doing good design at scale with Superside’s dedicated team model.
Ready to get started?Book a demo now

Book a call with us

Loading...
We need your phone number for the demo. We'll never use it for any other purposes.