In business and in life, you want to put your best face forward. Research shows that you have about two seconds to make a first impression on consumers. That’s right, just two seconds—about the time it has taken you to read this sentence. One sure way to make the most of those two seconds is to invest in compelling graphic design.
As Malcom Gladwell notes: “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” Visual experience drives those impressions, making up 90 percent of information sent to the brain. People retain about 80 percent of what they see and 20 percent of what they read. Why not take advantage of the power of visuals for your brand by incorporating professional graphic design?
Do not underestimate the reach of effective graphic design, which often starts with logos and extends to every corner of your business, including business cards, banners and packaging. The right design instills trust by providing a memorable visual and an instant connection to your brand which drives purchasing and brand loyalty.
Give your business a boost with professional graphic design. Below, explore some of the options for graphic designing services, with quick summaries of how they work, their pricing and the pros and cons of each.
You may be familiar with graphic designer services such as Upwork and Fiverr, where you contract directly with a designer, often at a very affordable cost. These are great options if your budget is tight, with many skilled design professionals available for hire. The downside is that you are responsible for filtering through profiles and and managing the process on your own.
The four marketplaces below give you additional graphic design service options, and many include the opportunity for you to work directly with a single designer.
The largest online design marketplace, 99designs taps into a global community of designers for logos, websites, apps, clothing, packaging and just about any kind of design branding need. You can submit your project and get matched with a professional designer. Or, you can start a contest and open your project brief to the entire 99design community. As the first player in the crowdsourcing approach to design, 99design leads the pack, boasting a 4.7/5 rating from more than 36,000 design contest ratings. Designs are very good overall. Timelines vary by project. Pricing is per project, with logos starting at USD 299. A Pro subscription is available for agencies.
Designed specifically for brand building, and clearly influenced by 99designs, Crowdspring focuses on crowdsourcing design in more than 40 categories. The default is a contest approach, where you submit a brief, indicate preferred colors and await results from multiple designers. Crowdspring offers four enterprise plans for graphic artist services that range from USD 299 to USD 1199 for logo design, for example. Each plan offers scaled features such as focus groups, dedicated project managers and presentations. All prices include an award, which goes directly to the winning creative and Crowdspring’s fee. You can also work one-on-one with a designer, with projects starting at USD 200. A logo design takes about seven days.
DesignCrowd is another large crowdsourcing marketplace for designers. Its pricing model allows clients to list how much they want to pay when they post their project brief. The minimum budget is USD 150, which includes a posting fee of up to USD 79, depending on the project type. Clients usually get a couple dozen responses within hours; this can be a faster turnaround than some other sites. The general thinking is that you get what you pay for in terms of design, and the more specific you can be when you post your creative brief, the better.
Designhill is another entry in the custom design crowdsourcing marketplace and it gets strong reviews overall. You can start a contest, buy a custom service or hire a freelance designer. An interactive interface allows customers to give real-time feedback and ratings. The site includes a ready-made logo store, where you can buy prepared logo templates that can be customized for free within 24 hours. Logo design starts at USD 199, with four contest packages to choose from.
Superside fills in the gap between freelancers and agencies and offers graphic design services. With fixed rates, Superside is more cost-effective than agencies, and boasts dedicated project managers who provide quality control on each project.
The process is both simple and thorough at Superside. You detail what you need in an online form and you get a response within minutes. Your dedicated project manager assembles the right team of expert, vetted freelancer specialists who deliver on time and within budget.
Superside graphic design services are USD 35 per hour, whether for banner ad design, brochure design, business cards or corporate branding. Additional graphic design services include illustration design, infographic design, print ad design and photo retouching. The full service at Superside extends to copywriting and website graphic design services, along with PowerPoint design services that can incorporate your corporate branding.
You can find hundreds of sites online for graphic design business services. Visit their sites and review their portfolios. Study their terms, including their policies about revisions and intellectual property, to be sure you find the right match. We detail several online and traditional agencies below.
Design Pickle is a leading flat-rate graphic design service provider that produces dozens of design products, including flyers, banners, brochures and online ads. Send a design request 24/7 and one of the agency’s hand-picked, carefully trained staff will get to work on it and will serve as your personal designer. To best leverage this approach, plan to take time and share your business, brand and design needs. For a dedicated designer, available for any quantity of work, rates start at USD 370 monthly per user and USD 3552 annually per user.
Logowit features innovation and online graphic design, with solid reviews and designs. After you submit an online design questionnaire, a hand-picked design team provides you with multiple choices. The team works directly with you along the way so you can easily give feedback. Logowit packages start at USD 209 for four unique designs by two professional designers, with turnaround from two to five days.
In business for more than 13 years, Logoworks is an online graphic design agency specializing in logo design, website design and business branding. After you complete your creative brief, the team sends you multiple design concepts in three days. You give feedback for revisions until you get the best product for you. Logo design starts at USD 299 and all packages include additional features such as printing and web hosting.
Logoglo distinguishes itself with efficiency and cost-effective prices for logos and a range of other design work, including business cards, stationery and social media materials. Choose your package and complete a design planner. You receive five custom ideas within 48 hours, with revisions available according to the plan you choose. Starter logo design packages start at USD 55. A USD 50 deposit is required.
Based in Atlanta, Black Bear Design is a full-service agency whose creative designing services include logos, packaging and print projects. The firm’s website is rich with examples of their high-level work and their thinking about how good design should function, with a helpful blog and resources section that address multiple aspects of marketing. Black Bear is recognized as a top digital agency by multiple national organizations. For pricing and timelines, complete an online form.
Take advantage of this list of graphic design services to present your business in the best possible light. They will help you look good which can make the difference between connecting with a customer and losing your two-second chance to win them over.
Professional graphic design tells your customers and prospective customers that you are credible and professional. It distinguishes your brand, setting it apart from the competition, and gives customers a sense about what you do and how you want to make the customer feel – in today’s competitive marketplace, a focus on experience has emerged as a driving differentiator.
If you’re ready to take your graphics to a more effective level, the Superside team is here to help. We can also help you polish your other business materials. Whether you need content writing services, web design services or PowerPoint design services, Superside is your 24/7 team of professional freelancers. Let’s get started.
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