5 scalable design examples from top brands in 2025
To scale your graphic design output, you need systems and processes that can grow with you. Without a good plan, you’ll always be forced to choose between quality and quantity. But what does scalable design even look like? Take your cue from five standout projects, each of which is a masterclass in scalable design.
Is “scalable design” just another industry buzzword, or does it truly set your enterprise apart? We’re confident it’s the latter.
In 2025, as competition intensifies and customer expectations reach new heights, your business must deliver exceptional user experiences consistently across every platform and channel to stay ahead.
Scalable design makes this possible, as it helps ensure speed, consistency and quality at every customer touchpoint, regardless of how fast or far your business grows.
But this isn’t just about creating scalable designs that look sharp on every screen or billboard. Today’s most nimble brands build adaptable design systems that help them scale effortlessly every time, so their performance, quality and brand identity never falter.
For enterprise marketing teams that manage high-velocity content production and global campaigns, the ability to scale elements such as banner ads, presentation decks, social assets, infographics and landing pages is mission-critical.
If you’re ready to rethink your design approach, stay tuned. We uncover the secrets of scalable design and share real-world examples from top enterprises that have scaled their creative output over complex ecosystems and streamlined their DesignOps.
Why scalable graphic design is a strategic advantage for enterprises
Your marketing team drowns in design requests, your brand looks different across every channel, and nobody’s quite sure who’s responsible for what.
Sound familiar? You’re in good company.
In many large organizations, design teams become siloed across departments, style guides gather dust in a corner, and internal teams are overwhelmed with nonstop requests. (If this is you, these simple rituals can help you scale.)
In fact, nearly 76% of creative leaders say the demand for creative work consistently exceeds what their teams can handle.
What 200+ creative leaders had to say
There’s a reason we called it the Overcommitted Report.
But, is there light at the end of the carpal tunnel?
Operational chaos isn’t just frustrating. It’s expensive. When brand consistency slips, customers get confused, negative user feedback increases and trust erodes. Missed deadlines stall campaigns, diluted messages weaken your market position and team burnout becomes the norm. Every day spent in an inefficient design process is also another day your competitors pull ahead.
Here’s the truth: Scalable design has become essential for any company serious about global growth.
The numbers speak for themselves: Companies with consistent branding see up to 23% higher revenue, while teams that use design systems complete tasks 34% faster.
The question isn’t whether you can afford to implement scalable design systems. It’s whether you can afford not to. A system that includes your brand’s style guides, visual elements, UI components, pattern libraries and more will help you maintain brand consistency as you scale.
See How Top Brands Do It
Looking for extra inspiration?
Check out more of Superside's brand projects.
Superside’s approach to scaled graphic design
Hundreds of enterprise customers and thousands of successful creative projects have taught us what it takes to scale design effectively.
The secret isn’t just more hands on deck. Scalable systems, good design processes and AI-driven technology help our teams to deliver consistent, high-quality creative work at enterprise speed.
Our AI-powered creative service model is built around three elements that make scalability a breeze:
- We provide dedicated design teams that become your creative team’s creative team. We help grow your brand from the inside out.
- We establish robust design systems and templates that ensure every piece of creative work echoes your brand identity, whether it’s your first asset or your thousandth.
- We’ve developed technology that streamlines everything from project intakes to reviews and final delivery. In this way, we eliminate the bottlenecks that typically slow down creative production.
Creative operations are the backbone that supports the success of a scalable, well-designed system. While designers create the assets, it’s the operational framework that determines whether your enterprise can deliver one design or 1,000 with the same level of quality and efficiency.
Our proprietary platform, Superspace, provides teams with the visibility and control they need to manage budgets, timelines and resources efficiently to cut out unnecessary admin.
Superside’s platforms, design processes and systems work so well that a recent Forrester Total Economic Impact study found our customers achieve an average of $4.16 million in total business benefits over a three-year period. This is proof that scalable design drives real business value.
The data speaks for itself
According to a Forrester Total Economic Impact™ study, Superside delivers a 94% ROI and pays for itself in six months.
5 scalable design examples from Superside and enterprise brands
Let’s take a closer look at five real-world scalable design examples from brands that have “Supersided” their assets. Do you want to do the same? Just Superside It!
Superside it, verb: to get top-quality assets done fast
See what happens when top brands redefine
their creative process. You can Superside it, too.
1. Superside: 70% greater efficiency in digital ad production
Team: Superside’s Craft and Productivity Team, with results extended to 400+ enterprise customers.
Industry: Cross-industry application (ad production for brands in fintech, SaaS, B2B and B2C).
Problem: Several high-growth brands struggled to manage their digital ad production across dozens of channels, formats and markets simultaneously.
The respective creative teams had to manually resize ads, which created endless asset versions and chaotic review cycles. Collaboration felt disjointed, and team members lacked clear visibility into who was responsible for what.
While Adobe Illustrator and Photoshop are powerful and versatile tools, they couldn’t keep pace with the rapid, large-scale asset production required by these.
Solution: Superside’s Craft & Productivity Team rolled up their sleeves and did a complete teardown of how things worked (and didn’t work).
They identified the bottlenecks and productivity drains that slowed everyone down and, with careful planning, switched to Figma for its cloud-based collaboration, reusable components, and responsive layouts that adapt to different formats.
Subsequently, Superside built a seven-step standardized workflow that takes the guesswork out of ad production:
- Creative exploration. Define layouts based on the customer's needs, ensuring that they're flexible and systematic enough to be used for multiple formats and platforms.
- Feedback and review. The layouts are presented to the customer for approval, applying feedback as needed.
- Templatization. The artwork is finalized and configured, allowing for responsive designs to scale iteration—eliminating the need to build each asset one by one.
- Content preparation. Images, icons, headlines, body copy and other elements are arranged in a specific frame to be uploaded to the templates.
- Testing. A few initial ads are produced using the templates and the frame to verify that everything is working as it should.
- Production. All of the final ads are produced and delivered to the customer.
- Rollout. Scale and iterate on ad production.
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Subsequently, we trained our internal teams and refined the process before rolling it out to customers. The combination of automated templates and Figma’s powerful features, along with hands-on quality assurance, helped us strike the perfect balance.
Outcome: This new workflow was a game-changer, as we saw design productivity increase by up to 70% across our own internal campaigns and over 400 customer accounts.
Point Card, for example, received 441 assets and 30 fresh concepts in just six months, which led to a 275% boost in conversion rates. Meanwhile, customers like AEI and Antler experienced turnarounds that were 40-70% faster.
We’ve since expanded this approach to motion design and generative AI with equally impressive results. Think 450+ personalized videos delivered in a single week, or 3,300+ branded images created and delivered on tight deadlines.
We’ve created a systematic approach that delivers speed, quality and value again and again.
2. Palo Alto Networks: Social strategy elevated with Superside
Company: Palo Alto Networks
Industry: Cybersecurity, B2B tech
Problem: Scalable design doesn’t simply translate into more creative assets. It empowers brands to move quickly and keep their creative standards consistent.
Palo Alto Networks experienced this challenge firsthand when its small in-house team struggled to keep up with the relentless demand for social media content across multiple platforms.
The volume and pace required were simply too much for a lean team to handle, while traditional agencies proved too slow and inflexible to support the dynamic needs of their fast-paced tech environment.
Solution: Superside, which is built for flexibility and speed, became their always-on social creative partner. We dived in with evergreen content and other visual elements, and quickly scaled things up to support full campaign launches, product announcements, thought leadership pieces and video content.
Our dashboard became Palo Alto’s command center. From here, they could manage requests, gather feedback and track asset delivery, which ultimately gave everyone on the team the visibility they needed to move fast.
Outcome: Superside helped Palo Alto Networks achieve creative consistency that strengthened their brand identity and narrative, and infused personality into what is typically a dry B2B space. We’ve since become their long-term creative partner and have expanded our support across other product lines.
Superside helped us bring our vision to life across social, where it's all about speed, scale and creativity.
3. Booking.com: The birth of a global creative machine with soul
Company: Booking.com
Industry: Travel, hospitality, tech
Problem: Booking.com’s lean in-house team faced a familiar enterprise challenge: They couldn’t quite figure out how to produce thousands of assets on a global scale and maintain the brand’s authentic, unpolished human voice.
The complexity multiplied when they factored in localization. The team needed to stay true to the brand’s global identity; at the same time, they had to make their content relevant across different languages, markets and regulatory requirements.
Simply put, they needed massive scale and an innovative solution to help them retain their unique brand identity across visual elements.
Without Superside, acting like an extension of our team, we just wouldn’t be able to do it.
Solution: This is where strategic partnership and smart frameworks made all the difference. The team built a deceptively simple brand system with rock-solid fundamentals, such as color and typography, but flexible guidelines for tone, imagery and humor that could adapt to various contexts.
Their “creative strategy framework” became the playbook that unified everything from Super Bowl hero films to hyper-local digital assets.
We use Superside a lot to automate multiple assets and taglines and aspect ratios.
The magic happened through what they called a “team sport approach.”
Their in-house teams owned strategy and brand principles, while strategic partners, such as Superside, handled scalable execution. This included asset versioning across 30+ taglines, 10+ images and 12+ aspect ratios, plus multi-language outputs that maintained brand consistency.
The Superside team combined AI tools for quality assurance and automation with human oversight to ensure all assets met the highest standards.
Outcome: This project cracked the code on creative scale done right. The team maintained emotional resonance across massive output volumes and proved that it’s possible to scale fast and retain your unique brand identity.
They also cut production chaos through clear design systems and collaborative workflows with partners who truly understood the soul of their brand.
4. Reddit: More creative, same magic
Company: Reddit
Industry: Tech
Problem: Reddit’s in-house brand team, OrangeRed, hit a familiar wall: The company’s rapid growth outpaced their creative resources.
For their ambitious year-end “Recap” campaign, they aimed to spotlight the platform’s most memorable “reddity” data moments across a wide array of channels and formats.
To pull it off, they needed a partner who could quickly immerse themselves in the brand, capture its distinctive voice and operate as a true extension of their team.
Solution: Superside couldn’t wait to get started.
We helped the OrangeRed team scale their core creative and copy across 87 unique assets for both on-platform marketing and owned social channels. The project included static graphics and animated content in multiple aspect ratios.
The timeline was tight, but that’s exactly the kind of challenge scalable design partnerships are built for. We delivered assets in as little as 36 hours when needed and proved that speed doesn’t have to compromise quality.
Outcome: The Recap campaign became a testament to the power of the right creative partnership. With Superside’s support, Reddit rolled out a cohesive, on-brand campaign at speed across multiple channels. The team’s sanity? Still firmly intact.
5. Antler: Multiplatform rebrand in record time
Company: Antler
Industry: Venture capital
Problem: Antler, a global venture capital firm with 25 offices, faced a high-stakes creative challenge: They had to deliver a complete brand refresh in less than four months.
With a firm website relaunch deadline on the horizon, their creative team had to navigate feedback from 70 partners and ensure the new brand truly reflected Antler’s bold, people-first ethos.
The existing didn’t capture Antler’s dynamic spirit, struggled to translate across digital platforms and lacked both animation and the warmth needed to convey their people-first approach.
Given that their website served as a primary recruitment and conversion channel, there was also no room for error or delay. The refresh had to be right, and it had to be on time.
Solution: A scalable design partnership made all the difference. Superside’s branding team came on board with the specialized expertise a large-scale brand refresh demands.
Working with Antler’s new messaging platform and website wireframes, we developed a flexible visual identity system that could be applied across all their global touchpoints.
The key was to create brand elements that could scale, from static applications to animated digital content. At the same time, the brand had to remain consistent across six creative domains and over 25 international offices.
In the process, Superside developed a comprehensive brand system that could accommodate the company’s diverse regional needs and keep everyone aligned
Outcome: In just 3.5 months, Superside delivered a complete brand transformation that captured Antler’s disruptive spirit and people-first philosophy.
The new identity worked beautifully across all platforms and regions, and achieved a 100% customer satisfaction score from a notoriously difficult customer base. Most importantly, the rebrand gave Antler the tools to tell their story consistently.
Superside sets the standard for creative at scale
The real question isn’t if you need scalable design, but whether you’ll get there before your competitors do.
With custom AI image models and other tech-driven solutions, Superside helps enterprise customers scale their creative output and maintain brand consistency at a level that was previously unthinkable.
We provide in-house teams at brands like Amazon, Intuit, Reddit and Salesforce with scalable solutions and flexible, efficient ways to bring their ads, videos and experiences to market. No additional resources, agencies or freelancers required.
The creative partner of the future
82% of in-house teams can't keep up with creative requests.
100% have found relief with Superside.
With AI-powered workflows, certified creatives and 5x faster turnaround times, your enterprise teams can be next.
Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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