Independence Pet Group (IPG) is one of North America's premier pet insurance and service conglomerates—their umbrella shelters over 15 distinguished pet service and insurance brands.THE BRIEF
IPG handed Superside an exhilarating task: develop stickers and virtual meeting backgrounds to enrich their internal merchandise collection. With no fixed illustration style in place, Superside not only embraced the creative scope but also stepped up to suggest text for the elements.
We swiftly embarked on an exploration of various illustration styles to identify the perfect match for IPG.
By leveraging AI, we efficiently produced various illustrations, maximizing the client's available design hours.
Superside's AI experts and IPG's account team came together, setting the stage with a collaborative kickoff call among the creative heads.
Our AI maestro embarked on a diverse illustration quest using Midjourney, curating many styles for the lead's appraisal. Post-feedback, we narrowed it down to two distinguished styles, offering IPG a choice.
Style 1: A whimsical appeal with illustrations reminiscent of Wes Anderson's "Isle of Dogs": delightful without feeling juvenile. Picture one of these characters subtly gracing a video call backdrop!
Style 2: A hand-drawn charm using a traditional sketch-style rendition for a cuddlier aesthetic.
IPG's selection set the tone for 14 illustrations, 8 virtual backgrounds, and 4 stickers. Our AI expert also crafted the accompanying text.
"These were really fun to see! We like both visual approaches, with a primary preference for Style 2. All of the examples look fantastic, especially for upcoming Fall/Winter themes."
While Midjourney excelled in maintaining a consistent illustration vibe, occasional deviations surfaced. Keeping the primary reference image in each prompt proved helpful in ensuring continuity.
AI tools have revolutionized the realm of illustrations. In a mere 11.5 hours, IPG achieved what traditional methods would deem unfeasible. By quickly presenting IPG with a variety of styles, our AI creative team helped them find their ideal visual identity, ensuring efficiency without straining resources.
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