21 best Facebook ad examples in 2025 (with takeaways)
Facebook remains a go-to platform for enterprise marketers and growth teams that want to drive marketing ROI at scale. Explore our roundup of the best Facebook ad examples packed with actionable ideas to supercharge your 2025 ad campaigns and outpace the competition.
You’ve spent weeks down TikTok rabbit holes and scrolled through the depths of LinkedIn to figure out where your ad spend is best used. All your research points to Facebook.
With 3 billion users, $116B in ad revenue and 86% of marketers on board, Facebook advertising delivers scale, diverse ad formats, precise targeting and ROI.
But to make an impact in users’ news feeds, you need more than just presence. Your ad copy must hook your target audience in just a few seconds, and your creative needs to stop them dead in their tracks.
It’s hard to win at Facebook without a skilled creative team that’s built for the scale and speed enterprise companies need. With Superside, however, you’ll get fast, high-impact Facebook ad designs powered by top talent and AI-powered workflows. More than just a digital agency, we’re your creative team’s creative team, ready to give your Facebook marketing a makeover.
Need inspiration? Dive into our list of the 21 best Facebook ad examples from top B2B and B2C brands, then grab our Definitive guide to digital ad design to dig a little deeper.
4 main Facebook ad types you should use
Let’s start with a quick refresher on the different Facebook advertising types:
1. Image ads
Image ads are as old as disco balls but can still be effective. To grab attention, your static Facebook ads have to say a lot without using too many words. 😵💫
You’ve got limited space, so every word and image must work hard. Ensure your message is clear at a glance and includes a strong call to action (CTA) that encourages users to progress down the sales funnel.
Insider tip: Use action verbs (e.g., “Buy” or “Download”) and create a sense of urgency (e.g., “Buy now” or “Download today”).
2. Video ads
Video marketing dominates content marketing in 2025, which means you can’t go wrong with Facebook video ads. Use them across multiple placements, from the news feed and Reels to in-stream ads, to bring your brand to life.
Movement and audio grab attention, and reels give you a chance to play and experiment. Video also makes it easy to tap into trends or go behind the scenes to stay relatable.
Note that in-stream Facebook video ads appear mid-watch, so hook your audience quickly with a clear and engaging message.
Insider tip: Short-form video works well on Facebook. Test multiple cuts, styles and formats, from tutorials and testimonials to relatable user-generated content. The more eye-catching, the better. Experiment boldly and track creative performance to maximize engagement and achieve the best results.
3. Carousel ads
Facebook carousel ads allow you to show 10 images or videos at a time. Best practice is to use punchy ad copy and compelling visuals to encourage swipes, clicks and website conversions.
Facebook carousel ads easily showcase various products or services in a single ad. If your brand is a nursery, for example, you can show 10 plant species that are on promo. Each image can then click to the relevant page in the online store.
These ads also let you mix and match CTAs like “Shop now” or “Learn more” on each card, which can help you align with your marketing goals and guide users to the right landing pages.
Insider tip: Make your first card count. Whether you use a bold image, a cheeky headline or a quick video, a strong first impression will encourage swipes and boost engagement across the entire carousel format.
4. Collection ads
Collection ads are built for product discovery and mobile shopping on Facebook. Each ad features a hero image or video, accompanied by three or more product thumbnails to create an interactive, catalog-like experience.
When Facebook users tap the ads, they enter a full-screen “Instant Experience” to browse or learn more. This makes it easy to explore, engage and shop right from the ad.
Collection ads are perfect if you’d like to showcase multiple products and drive conversions on mobile.
Insider tip: Use a video as your “featured” media, as it allows you to add more context to the ad. Once you’ve drawn people in, they’ll be more inclined to shop.
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Other types of Facebook ads also worth checking out
Also consider these formats for your next Facebook ads campaign:
Remember: Experimentation is essential for campaign success. Test different ad formats and creative to discover what truly works for your brand. The same counts for your Instagram ads.
(PS: For the latest Facebook ad sizes and specs, check out Superads’ 2025 guide. You’ll also get the inside scoop on Superads, a free tool for instant performance insights, streamlined reporting and AI-powered ad creative optimization. Trust us, Superads is about to supercharge your social media campaigns.)
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The 21 best Facebook ad examples in 2025
It’s time to see what’s driving real results. Here are 21 standout Facebook ad examples packed with fresh ideas to kickstart your next brainstorming session.
1. Superside’s ‘Your creative team’s video team’
Facebook ad type: Video
The ad opens with the line “Alright, we need a video” and immediately launches into a voice-over that draws viewers right into the action.
From there, you get a whirlwind of quick transitions that showcase the different types of Facebook videos Superside creates, from animation and stop-motion to studio shots. It’s a fun, fast-paced video that makes the ad pop and effectively conveys how much Superside can do.
The conversational voice-over adds a personal touch and creates a sense of real people collaborating from around the world. It’s a great way to demonstrate how Superside helps in-house teams accomplish on-brand design tasks quickly and efficiently.
Key takeaway: This Facebook ad delivers a playful, fast-paced and highly relatable take on how Superside solves any video challenge. It’s a masterclass in showing (not telling) what sets our brand apart. The creative does the heavy lifting and makes the brand’s value instantly clear.
2. Superside’s ‘She used Superside’
Facebook ad type: Static image ad
With static Facebook ads, the combination of image and ad copy is everything. With limited creative elements in your ad creative, every pixel and word should count.
This Superside ad pre-rebranding nails the balance between image and ad copy to deliver a clear, powerful message in a single frame. Lisa’s coffee and Cheshire Cat smile say it all, while strong branding and a clever problem-solution setup make the ad instantly memorable and effective.
The final touch is the green strip over Lisa’s eyes: A nod to the fact that this marketer was perhaps a tad naughty when she weaseled her way out of a tricky work situation.
Key takeaway: This static Facebook ad does a lot of work with very little. The magic lies in how the ad copy and still image complement each other to deliver a strong, relatable, humorous message.
3. Superside’s ‘Hassle-free design for marketing teams’
Facebook ad type: Video
This video ad kicks off with a simple, direct question: “Do you need design help at work?” It speaks to a familiar frustration and is crafted to capture attention from anyone searching for design solutions.
This ad blends right into the platform thanks to its use of emojis, social media fonts, a video and a real person on camera. The relaxed, authentic atmosphere feels native, and the ad captures attention with fun transitions and motion graphics that make the service stand out without over-cluttering the message.
The ad’s subtle mix of native style and standout graphic design makes it a winner in anyone’s Facebook feed.
Key takeaway: Keep it simple, relevant and native to the platform. Add a fun visual twist to keep things engaging and memorable, and always make sure the problem you're solving is front and center.
(PS: Love the idea of creating video ads? Get inspired by more Facebook video ad examples here.)
4. Superside’s ‘Design Leadership Quiz’
Facebook ad type: Static image ad
Who doesn’t love a good game, especially when it’s free and all about you? This Facebook ad adds a fun twist to lead generation by transforming the process into a quiz that helps users discover which character they most resemble.
By gamifying the experience, Superside showcases creativity and invites users to connect with their own style. It’s interactive, memorable and highly shareable. What’s more, the ad delivers real value. The interactive element boosts engagement and expands the ad’s organic reach through authentic participation.
Key takeaway: Gamification is an effective way to incorporate creativity into your Facebook marketing and provide users with a more personalized experience. When done right, it’s fun, memorable and meaningful.
5. Superside’s PointCard campaign
Facebook ad type: Video ad, static ad
To break through the noise, it pays to disrupt the expected. Superside did just that for fintech startup PointCard when we rolled out bold, eye-catching designs that stood out from a sea of sameness.
The campaign ads all combined dynamic neon colors (as opposed to the neutral colors competitors typically use) with simple yet perfectly targeted messaging.
We also tested and tweaked the campaign repeatedly, which contributed to its success.
For example, when the campaign launched, Superside quickly discovered that ads combining orange and white outperformed ads in orange and black. We could tweak our next round of creative and help this customer increase their CTR by 240%.
Key takeaway: Go against what people expect to see from brands in a particular industry. With more competition than ever, it’s the creative ads, the ones trying something new, that break through the noise.
5. Dollar Shave Club
(Source: Sprout Social)
Facebook ad type: Image
Famous for its cheeky tone, Dollar Shave Club takes a refreshingly simple approach with this Facebook ad. It just works.
The ad copy is curiosity-driven with a subtle competitor callout that pulls users in, while the clean visual keeps the focus sharp. It led to a 1.5x increase in subscriptions and proved that simplicity sells.
The best part? This Dollar Shave Club ad flows seamlessly into a no-fuss, high-converting landing page.
Key takeaway: You don’t need a flash to make a splash. A strong hook, crisp ad copy and a smooth path from Facebook ad to landing page can be just as powerful. Sometimes, the simplest ads do cut through (pun intended).
6. Slack
(Source: Slack)
Facebook ad types: Static ad, carousel ad
“Make work better.” Interested already, right?
With playful primary text and images, Slack’s image and carousel-format ads dive straight into its target customers’ common challenges with a quick one-two visual punch.
Glance at their Facebook ads, and you’ll immediately know they’re selling a product that saves you time (a solution to pain point #1) and makes you more productive (the answer to pain point #2).
The ad images also tap into the target market’s serious and playful side. Business attire is set against ice cream, rainbows, balloons and bright colors, which makes for eye-catching, visually appealing ad creative.
Finally, Slack subtly introduces the idea of a productivity solution for “modern teams.” It’s a message that resonates with business owners and key decision-makers (another important target segment).
Key takeaway: This is a great example of how to make your static Facebook ads stand out with a stark contrast or division between two visual elements or concepts within a visual context (i.e., a visual dichotomy).
7. Pura Vida
(Source: Digivizer)
Facebook ad types: Carousel ad, UGC ad, collection ad
Pura Vida engages its target customers with Facebook ads that sell an enviable lifestyle, speak of the brand’s desire to do social good, and tell stories in a sequential, visually appealing manner.
Some of the jewelry brand’s most successful ads use the carousel format and customer photos to marry simplicity and authenticity with a string of “wish you were here” moments. Each Facebook ad image is visually captivating, which encourages new users to swipe through the ads to see more and click the call-to-action buttons.
A short copy line links the ads to the brand’s origin story: How two friends founded a bracelet empire that supports local artisans in Costa Rica. This message provides target customers with yet another compelling reason to purchase the brand’s products.
Key takeaway: UGC content can be used to sell a brand in an authentic manner (and authenticity resonates with today’s skeptic social media audiences). Bonus tip: Use your Facebook ads to showcase your company’s values in an era where consumers prioritize sustainability and social responsibility.
8. Dyson’s Airwrap
(Source: Foreplay)
Facebook ad type: Carousel adDyson found a smart way to personalize the shopping experience with its Airwrap carousel-format ad, which cleverly addressed the fact that we don’t all have the same hair type or styling needs. The primary text set the tone immediately and invited viewers to picture their hair transformation.
The ad featured a series of 10-second clips, each showcasing different women styling their hair with various attachments to create their signature looks.
Each card in the carousel functioned like a mini tutorial. Before-and-after transformations were paired with the exact tool used, which made it easy for viewers to envision the results. With a swipeable, side-by-side comparison, Dyson turned the ad into an interactive “choose your own style” journey.
Key takeaway: Product versatility can be highlighted with carousel ads. Use them to speak to different audiences within a single format and let customers see themselves in your brand.
9. Tazo Tea
(Source: Vimeo)
Facebook ad type: Stories ad
Any experienced marketer will tell you a good Facebook ad campaign starts with target audience research. But this is only half the battle won. Once you’ve identified your target personas, you need to get their eyes on your ads.
Tazo nailed both these points when they created this particular ad for Facebook Stories. Words and phrases like “regenerative,” “earth-friendlier” and “good from root to brew” make the Tazo brand attractive to individuals who prioritize health and eco-friendly product choices.
The tea brand also kept the design clean and simple throughout the story but made the last frame’s splash of color pop. This colorful frame (a departure from the bright orange used in the rest of the Story) also signals there’s something for everyone in their product range.
Key takeaway: Use bright colors and copy in your ads to draw attention (also to your call to action) and deliver a message you know will resonate with your target audience.
10. BarkBox
(Source: EmailDrips)
Facebook ad type: Carousel ad
You’ll probably love this Facebook ad and its clever, layered messaging if you have pets.
In the copy, BarkBox sparked an emotional connection with its target customers (they signaled pet playtime). Then, they transitioned into messaging about other ways to spoil your furry friend (cue their own product).
The ad launches a straightforward yet compelling narrative about quarantine. These marketers knew that most viewers would naturally want to see the dog’s tail, which would encourage them to move through the cards and messages.
As the ad tapped into a shared experience (COVID-19 quarantine), it also made for a Facebook carousel ad that resonated with a broad audience.
Key takeaway: Carousel ads should drive engagement and shift users from a passive to an active experience, as this leads to better click-through rates (CTRs) and brand recall. If you use this Facebook ad format, carefully consider what would compel the reader to keep swipe and click.
11. Monday.com
(Source: Madgicx)
Facebook ad type: Image ad
The Facebook ad opens with a familiar pain point: Messy spreadsheets, clunky workflows and frustrated teams. Then comes the gentle but effective guilt trip: “Your team deserves better.”
Oof. It’s playful, but it hits home. And managers are probably left wondering if they hold their teams back.
There’s a clever emotional angle at play here. Instead of bragging about features, the ad puts the spotlight on how your team might struggle because of outdated systems. It tugs at that sense of responsibility most managers carry.
And then, just when you’re primed to want something better, the visual contrast kicks in: Messy spreadsheets versus Monday.com’s clean, simple interface. It’s a tidy, visual “before and after” that makes the decision feel easy.
Key takeaway: Don’t just pitch your product. Make people feel why they need it. Emotional nudges plus a clear, visual upgrade? That’s how you move people from maybe to must-have.
12. Ford
(Source: Leadsbridge)
Facebook ad type: Lead ad
Lead ads have a clear purpose: To get target customers’ details and boost sign ups. Once the marketing team has this data, they can nurture prospects and send them valuable info, updates, offers and more. Done well, Facebook lead ads can help drive sales.
Ford’s “Discover Summer” ad series gets this right. Anyone looking forward to a summer of kayaking, camping or fishing can relate to the photography used in the ad creative.
Additionally, the Facebook ad creates a sense of urgency with the promise of limited-time deals during Ford’s Summer Sales Event. This message gets feet into their showrooms and sets the stage for more sales down the line.
Combined with a memorable tagline, “Make this your best summer ever”, the brand’s message to target customers is clear: Get out there and discover summer in your new Ford.
Key takeaway: Emotional appeal can be extremely effective. Get to grips with your target audience’s emotions, values and aspirations, then tailor your Facebook ad messages to their needs and desires.
13. Adidas Z.N.E. Travel Hoodie
(Source: Two Owls)
Facebook ad type: Collection ad
Think a hoodie can’t stop thumbs mid-scroll? Adidas made it happen with a bold product-focused collection ad that combined sleek video, smart product curation and a seamless shopping experience (all without leaving Facebook).
The video in the Facebook ad sets the tone and highlights the hoodie’s sleek design and travel-friendly features. Below, a handpicked carousel of shoes and bags invites shoppers to explore more.
Clicks open a full-screen “Instant Experience” where everything feels smooth and premium. And so, with just a few taps, users go from browsing to buying.
Key takeaway: Use motion to hook attention, then follow it up with a curated, immersive experience. If you can turn your ads into mini storefronts, you’re not just advertising, you’re selling smart.
14. Ultimate Ears
Facebook ad type: Video
Ultimate Ears makes a bold statement in just 15 seconds. This Facebook ad for the customizable Boom3 speaker bursts with bright colors, bold patterns and upbeat music, shouting that this speaker is all about personal style.
The video also gets to the point quickly: You can tweak the speaker to match your style, whether you’re into loud prints, soft pastels or anything in between.
The visuals are loud (in a good way), and the music grabs your attention without being annoying. And because the value proposition is woven into the fun, it never feels salesy. It just feels... personal.
Key takeaway: When your product is about self-expression, let the visuals do the talking. Make your ads fast, fun and full of personality.
15. Oreo Thins
Oreo perfectly captures a cozy, binge-watching mood with its “Funny Movie Night Calls for a Sweet Thin Bite” ad.
The ad starts bright and white, then shifts into night mode the moment a cookie gets picked up. This small detail is subtle but clever and sets the mood instantly: It’s late, you’re chill and there’s a sweet snack with your name on it.
Visually, the Facebook ad is also super polished. From the crisp graphics to the smooth transitions, every detail feels intentional. Oreo positions Thins as the perfect post-dinner treat (just enough to satisfy, not overdo it). Bonus points for showing it cares about your waistline.
Key takeaway: A great ad doesn’t just sell the product; it sells the moment. Match the mood your audience is already in, and your product becomes the obvious choice.
16. Airbnb
Facebook ad type: Video
Airbnb took a stand (and made it 100% clear) with this 36-second Facebook ad. No voice-over. Just powerful visuals, simple subtitles and a big idea: What if travel stopped?
The ad plays in reverse, rewinding moments of connection, adventure and movement. It’s a creative yet sobering narrative that shows how travel restrictions can undo progress. Without saying a word, Airbnb connects the dots between travel, freedom and identity—and why travel bans go against everything they stand for.
This is more than an ad. It’s a values statement that aligns the brand with inclusivity, global movement and cultural exchange. It resonates with anyone who believes in open borders and open minds.
Key takeaway: When a brand speaks up with clarity and heart in its ads, it stands out. A bold, simple message (especially one rooted in purpose) can be more powerful than a thousand words.
17. Dunkin’
(Source: Dunkin’)
Facebook ad type: Static image
Dunkin’ knows how to get people through the door (with coffee, of course). This Facebook ad offers a no-fuss “buy one, get five free” deal. All you need to do is show a screenshot in-store on the right day. That’s it.
It’s a smart mix of urgency and reward. The limited-time angle makes it feel like a can’t-miss moment, while the screenshot mechanic adds just enough exclusivity to make you feel in the know.
Key takeaway: Sometimes, simple is best. Pair an irresistible offer with a clear call to action and a tight time frame, and you’ve got yourself a queue out the door.
18. Puma
(Source: Puma)
Puma keeps it cool and classic with this product-focused carousel ad that stars Dua Lipa and the PUMAPalermo collection. Each swipe showcases a different style variation (think vintage flair with a modern twist), which makes it easy to get a feel for the range at a glance.
The result is an effortlessly stylish campaign. The images lean into an artistic, almost retro aesthetic that fits both the Italian inspiration and Dua’s bold look. Plus, the primary text “@dualipa with a dash of an Italian classic” is short and catchy.
Importantly, the ad tells you exactly where to shop: Online, in-app and in-store.
Key takeaway: Use carousel ads to show off product variety. Pair them with strong styling and clear instructions, and you’ve got a scroll-stopping formula.
19. Duolingo
(Source: Facebook)
Duolingo leans into its cheeky brand voice with this playful Facebook ad that offers handy cheat sheets for travelers. The primary text hints at the idea of cheating (“We don’t condone it… but here’s a cheat sheet”) and delivers incredible value in the form of language guides.
It’s smart content marketing disguised as a fun social post. And best of all, this Facebook ad example doesn’t just promote the app, it gives value upfront, which builds trust and encourages clicks.
Duolingo also broadened its reach with the Travel Noire partnership.
Key takeaway: When you combine humor, useful content and the right partner, you create ads that feel less like marketing and more like news worth sharing.
20. KLM Royal Dutch Airlines
(Source: Vimeo)
Facebook ad type: Stories
KLM Royal Dutch Airlines doesn’t waste a second. In just 20 seconds, this Facebook ad whisks the viewer through a whirlwind of dreamy destinations and gives them a taste of the adventures they can help unlock.
It’s a great example of “show-don’t-tell.” Rather than listing perks or routes, KLM drops you straight into the travel experience. The visuals are fast-paced, vibrant and immersive, like a mini holiday in your feed.
And the emotional spark works. You don’t just see the destinations, you feel the pull to go.
Key takeaway: Let your product speak for itself. Whether you sell flights, adult toys or cars, a glimpse of the experience creates desire, which ultimately drives action.
21. ClickUp
Facebook ad type: Video
In our last Facebook ad example, ClickUp taps into a familiar format with a clever twist: It uses the “How it started/How it’s going” meme to catch attention and instantly connect with a tech-savvy audience.
The company name and logo are front and center (great for brand awareness). Then, the narrative takes over. The main character’s life goes from chaotic to calm, thanks to ClickUp’s organizational tools.
Just when you think it’s over, the ad closes with a strong promise (“Save one day every week. Guaranteed.”) and a clear call to action (“Get started”).
Key takeaway: Use familiar ad formats to grab attention, tell a relatable story and end with a strong promise and clear action. When done right, it’s a winning combination that leads to conversions.
Create Facebook ads that perform
With the right blend of format, copy, design and call to action, you can develop an effective strategy that will make Facebook work for you in 2025.
It makes sense to study top-performing ads from other brands, but don’t stop there. Dive into Superside’s best Facebook ad headlines and CTAs for leading global brands. Then, book a demo call. As the world’s leading AI-powered creative service, we’ll help you deliver high-quality Facebook ads faster and more cost-effectively than ever before.
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Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
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