If you need top-quality creative fast, don’t settle for a design team that doesn’t understand the B2B marketing world. When hiring, factor in relevant experience, reviews and client testimonials—and pick a partner from our list of 2024’s best specialized B2B design agencies.
If your customers are other companies, you might already realize the importance of excellent design in B2B marketing. Emotional appeals or pretty-looking packaging will do little to sway your customers—your designs must convince them your product or service is solving their problem.
As B2B marketing can be more complex than B2C marketing, designers specializing in B2B can help you get eyeballs on your brand across the buyer’s journey. So, where do you turn for help?
Grow your business fast by outsourcing your B2B design to specialists who monitor trends and shifting market demands. This list of the 10 best B2B design agencies in 2024 makes light work of finding a partner who can take your brand from zero to hero.
Points To Consider When Hiring a B2B Design Agency
How do you meet high-volume design demands while ensuring consistency and quality? Solutions include working closely with your in-house design team or partnering with a traditional design agencies or freelancer. Each has pros and cons, and differs in terms of flexibility, scalability, pricing and reliability.
Before hiring a creative partner, weigh up the following:
1. B2B experience and portfolio quality
Look for a partner with a proven B2B track record and standout portfolio. Depending on the volume of the design you need, take note of the expertise required for the job.
If you need a brand identity overhaul or build a brand from scratch, it makes sense to turn to a full-service agency specializing in B2B designs that understands your target audience.
2. Communication
Communication with a design partner should be transparent and open. After all, you’re trusting them with your budget, ideas and goals. Set the tone from the get-go and make sure the team values honesty, regular updates and transparency.
3. Pricing
Understanding your budget is a vital step in selecting a design agency. Agencies and designers that form part of freelance marketplaces offer a broad spectrum of price points for varying projects, so realism and clarity are critical.
Start by clarifying what you need to achieve and what services this requires. For example, hiring a B2B web design agency may incur different costs than partnering with a B2B brand design agency. Get a few quotes from various agencies before signing a contract.
4. Client testimonials
Word of mouth remains an important tool in B2B marketing. In a digital-first world, word of mouth can be in the form of online reviews, social media shoutouts and website testimonials.
Do your research to determine whether your chosen marketing agency lives up to your standards of professionalism, quality and industry know-how.
5. Turnaround time
Consider the urgency of your creative needs against the amount of work required.
Generally, bigger projects like web design take more time. If time is of the essence, the design agency might quote a higher price for a faster turnaround.
The 10 Best B2B Design Agencies in 2024
Strong design can give you a significant competitive advantage in the sea of B2B companies vying for customers’ attention. Start the search for skilled design professionals with our curated list of the best design partners out there.
1. Superside
Services offered:
- Graphic design
- Web design
- Illustration design
- Presentation design
- Ads and social media design
- Motion graphics and video production
- AR and 3D design
- Print, packaging and merch design
- Branding services
- Concept design
- Email, eBooks and report design
- AI-enhanced design
Location: Globally distributed across the Americas, Europe, Africa and Asia
Superside is much more than a traditional design agency. Our purpose-built design teams give our customers round-the-clock access to lead-generating creative. Thanks to our pioneering CaaS model, you get 24/7 access to the top 1% of creatives globally—many of whom are experts in B2B design.
Another significant advantage is that we truly understand the importance of excellent design in B2B marketing and deliver unheard-of turnaround times. Most top design studios and freelancers can’t compete with our standard 12- to 48-hour delivery times. And, if you request AI support, you can get the job done even faster.
Note that we won’t replace your dedicated marketing team (unless you’d like that, of course). Instead, we’ll augment your in-house capacity based on your unique design needs.
If this sounds like the right solution for you, check out our full list of design services. If not, read on for our curated list of the best traditional design studios in 2024.
Pricing: Packages start at $5,000 per month and go up to $45,000 per month or more, depending on your needs.
Great for: Mid-market and enterprise companies looking for an outsourced design solution that feels in-house.
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2. Sköna
Source: Sköna
Services offered:
- Strategy and messaging
- B2B brand development
- Web design
- Experiential and event design
- Campaign development and activation
- Lead generation
Based in: Sweden and San Francisco, United States
Sköna describes themselves as “pragmatic visionaries with Swedish roots and Silicon Valley swag.” This top marketing agency helps B2B brands tell compelling stories and specializes in people-first, authentic branding.
They’re committed to creating memorable, relatable experiences beyond what they call “sameness.” Their goal? To break through the stock standard, generic and collective.
As a specialized B2B design agency, this agency is the ideal solution for brands requiring major facelifts and large-scale brand-led projects.
Pricing: Upon request
Great for: Larger scale B2B marketing and branding work, campaign development or activation.
3. Clay
Source: Clay
Services offered:
- Brand strategy
- Visual and verbal identity
- Web design
- B2B branding and lead generation
- Content strategy
- Graphic design and animation
- Social media marketing
Based in: San Francisco, United States
Clay is a marketing agency composed of strategists, designers and engineers who build notable brands and premier digital experiences worldwide. The company’s co-founders lead the creative team, ensuring project success and commitment to the work they do for B2B clients.
Clay’s work spans start-ups to large-scale enterprises such as Snapchat, Amazon and Meta. They’re future-focused, boasting designs and products that have remained untouched for several years.
With their wide array of B2B design services, they’ve got something to offer for every B2B client and can certainly assist you with your marketing efforts.
Pricing: Upon request
Great for: Large-scale B2B design and B2B marketing strategy.
4. Pentagram
Source: Pentagram
Services offered:
- Web and print graphics
- Identity and brand strategy
- Packaging
- Exhibitions and installations
- Data visualization
Based in: Austin, Berlin, London, New York
Pentagram’s business owners are also the designers. This unconventional approach has paid off, making it the world’s largest independent design consultancy.
This prominent agency uses its “personal touch” approach for B2B and B2C clients across various industries.
Previous standout work includes the logo design and custom typeface they did for the Wonka fantasy film and the brand identity transformation they spearheaded for Reddit.
Pricing: Upon request
Great for: Brand identity design, exhibitions and installations for businesses of all sizes and in multiple sectors.
5. NinjaPromo
Source: NinjaPromo
Services offered:
- Website development
- Mobile app development
- Social media marketing
- Paid social advertising
- Search engine optimization
- Influencer marketing
- B2B marketing
- Public relations and outreach
- Video production and marketing
- B2B branding services
Based in: London, Dubai, Singapore, Hong Kong, New York and Vilnius
Established in 2017, NinjaPromo is a marketing agency with global influence. We also love how this leading digital marketing agency has mastered the nuances of B2B marketing.
NinjaPromo offers a comprehensive range of B2B marketing services, focusing on B2B video marketing. Their B2B designs can be combined for a compelling marketing campaign to create, build or grow your brand.
They create B2B design strategies for prominent clients across various industries, including fintech, crypto, eCommerce and SaaS.
Pricing: Upon request
Great for: B2B marketing, brand strategy, video development and PR.
6. Jellyfish
Source: Jellyfish
Services offered:
- B2B brand strategy
- SEO optimization
- Website optimization
- Paid search and social
- Asset production
- Social media marketing
Based in: Offices in the United States, United Kingdom, Europe, Asia and Africa
Jellyfish believes succeeding in a digital world demands a multi-platform mindset. They specialize in providing global solutions at scale, with digital marketing campaigns running in over 150+ markets.
Their custom AI model plays a significant role in their work, helping them determine where brands must focus their investments. Their data-first approach means they offer powerful expertise in cross-platform performance.
Pricing: Upon request
Great for: Large-scale B2B marketing asset creation.
7. Everclear
Source: Everclear
Services offered:
- B2B branding and identity
- Illustrations
- Sales and marketing materials
- Web design and development
- Video B2B marketing and production
- Trade show and event presence
- Content marketing
- Social media marketing
Based in: Columbia, M.D., United States
This marketing agency specializes in building early-stage B2B technology companies. They lay effective B2B marketing foundations through their “three-phase engagement” approach, including creating a roadmap, launching a brand, and generating leads.
Their B2B designs assist tech companies in refining their positioning and messaging for accelerated growth.
They cater primarily to the tech sector, focusing on cybersecurity, SaaS, IT and healthcare IT companies. If your brand falls into one of these categories, they may be the perfect match.
Pricing: Upon request
Great for: Tech companies requiring B2B brand strategy, launch and B2B content marketing.
8. Bop Design
Source: Bop Design
Services offered:
- Website design
- B2B content marketing
- B2B branding
Based in: San Diego, Orange County, Los Angeles, New York
Bop Design is a female-owned company with over a decade of experience in B2B design, branding and content creation. They claim to be the most awarded, recognized boutique marketing agency in the world.
This team is selective with their projects, typically engaging with B2B companies undertaking rebrands. They’re masters at enhancing brand positioning, brand awareness, and increasing market share for their clients.
Their website redesigns span several business sectors and include work for Britive, Selector, Safehub and FPMG.
Pricing: Upon request
Great for: B2B rebranding, B2B marketing and website design
9. Big Human
Source: Big Human
Services offered:
- Web design
- Digital strategy
- Illustration and iconography
- B2B brand design
- Content marketing
Based in: New York, San Francisco, Los Angeles, Chicago
Big Human is a technology, design and branding company. The team is based in New York but works remotely for brands across the globe. They develop digital products and services for businesses, nonprofits and their own startups.
Since 2010, the Big Human team has produced 262 websites, 80 apps, and 50 brands for 247 clients—an impressive track record.
Each Big Human B2B design strategy is tailored to the client, with what they call a “flexibility within function” mindset, essentially guaranteeing their team is agile to meet your business needs.
An interesting project undertaken by Big Human is the brand development of ”Plentiful”—an organization modernizing New York City’s food pantry systems. To date, Plentiful is still growing, adding 7,000 new families monthly while maintaining an 80% retention rate.
Pricing: Upon request
Great for: B2B branding and B2B marketing where clients have very specific requirements.
10. Elevation Marketing
Source: Elevation Marketing
Services offered:
- B2B brand design and strategy
- SEO
- Digital marketing
- Content marketing
- Web design
- Public relations
- Analytics
- Lead generation
Based in: Gilbert, Arizona
Elevation Marketing was one of the United States’ first national B2B digital marketing agencies. This long history means they have immense experience in this type of marketing as well as technology integration and data-driven storytelling.
These digital marketing specialists specialize in B2B design work and lead generation for medium to large businesses across various industries. They have a track record of successful branding for companies such as Dawn Foods and Amazon Business CHS.
Their secrets to success: Targeted research, audience-specific market strategies, and best-in-class sales tools.
Pricing: Upon request
Great for: Lengthier branding projects and digital marketing campaigns requiring a holistic B2B design approach.
Choosing the Right B2B Design Agency for Your Campaigns
Like most things in life, there’s no one-size-fits-all solution (unless it’s a poncho). Finding a design partner that offers the exact services you’re after requires thoroughly analyzing your needs and assessing which individual or team is best placed to meet them.
You may find that a traditional agency or freelancer isn’t going to work. That’s where we come in: Our unique CaaS model means there are no delays in getting the high-performing creative you need at the scale you want. Plus, we work with highly experienced B2B designers, which means they can meet you where you are from Day 1.
Book a free demo to find out how we can take the pressure off your B2B creative pipeline.
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