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Tested and Proven: Mastering Paid Channels on a Budget

Ad space and attention cost a lot of money while budgets keep tightening, so how can brands build successful ad campaigns? From budget allocation and creative testing to different ways to approach paid campaigns, Simon, Director of Growth and Product Marketing at Buffer, shares his insights and advice! 💡

Our speaker:

Simon Heaton
Simon HeatonDirector of Growth and Product Marketing, Buffer

What you'll learn:

Strategic consideration for growth via paid channels

Strategic consideration for growth via paid channels

Are you struggling with resources? Having to cut budget while still trying to meet ambitious goals? Our speaker discusses the approaches to managing tight budgets and cost efficiencies.

How to measure and run creative tests

How to measure and run creative tests

Do you do a lot of creative testing? Want to start? Want to level up? Get an overview of how Buffer tests ad creative and landing pages. Simon also reviews what to test, why, and how to measure impact.

How to set up successful ad campaigns

How to set up successful ad campaigns

Simon gives exclusive behind-the-scenes views on how his team approaches ad campaigns. From setting them up to knowing how to keep things simple, you'll gain. anew perspective.

Explore frameworks and examples

Explore frameworks and examples

Find out how Buffer manages performance marketing and creates successful ads and ad campaigns. You'll see different approaches to complex questions and feel inspired.

Launch successful ads, with Superside!
Launch successful ads, with Superside!

Launch successful ads, with Superside!

Get statics and motion (UGC) ads done at scale with Superside! Enable your team to test creative on your ads, and landing pages with effective creative. Say goodbye to being overwhelmed or having too many priorities. With our creative-as-a-service solution, you'll find a partner to get it all done. Wanna find out how?

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