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Tested and Proven: Mastering Paid Channels on a Budget

Ad space and attention cost a lot of money while budgets keep tightening, so how can brands build successful ad campaigns? From budget allocation and creative testing to different ways to approach paid campaigns, Simon, Director of Growth and Product Marketing at Buffer, shares his insights and advice! 💡

session learnings

Key takeaways

Strategic consideration for growth via paid channels

Are you struggling with resources? Having to cut budget while still trying to meet ambitious goals? Our speaker discusses the approaches to managing tight budgets and cost efficiencies.

How to measure and run creative tests

Do you do a lot of creative testing? Want to start? Want to level up? Get an overview of how Buffer tests ad creative and landing pages. Simon also reviews what to test, why, and how to measure impact.

How to set up successful ad campaigns

Simon gives exclusive behind-the-scenes views on how his team approaches ad campaigns. From setting them up to knowing how to keep things simple, you'll gain. anew perspective.

Explore frameworks and examples

Find out how Buffer manages performance marketing and creates successful ads and ad campaigns. You'll see different approaches to complex questions and feel inspired.

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