Tired of trite tips and ironically unactionable steps? The echo chamber stops here. In this creative newsletter, you can expect challenging opinions, thought-provoking ideas and inspiring stories on marketing and design—enjoyed by 40,000+ of the industry's best and brightest.

You in? Then subscribe for a "Brief" break a week! 

Hero with the Form

Booking.com

Coinbase

Reddit

Figma

Kellogg's

Novartis

Webflow

Zapier

Epic Games

Google

Amazon

Salesforce

Shopify

Join a community of marketers and creatives from companies like:

Logo salad

Client testimonials

This week, we dig into the most valuable creative skills in the AI era, tackle a BIG Meta update, and much more.

Manipulation is SO in right now 🎮

Leading brands are doubling down on immersive marketing tactics. Here's why you should too.

Barbie goes Godzilla on Dubai. 🦖

Creatives and marketers live their best lives when they work together. Join our July 23rd G&G to live in brand harmony.

Can't we all just get along? 🙏

The path forward with AI can be confusing. Karen X. Cheng makes it simple... and effective.

What would KXC do? 🤔

Marketing and creative leaders are waiting on a smooth handoff with AI. Here's the issue with that.

Catch the ball. 🏀

Creative and marketing's best minds have some choice words about AI in your work.

Listen to the nerds. 🤓

There's a new trend in SaaS: Be entertaining. Let our lookbook show you how you can apply this radical strategy.

Some SaaS-y inspo for your next ad campaign 😉

Corporate video has started taking chances. Someone tell the shareholders!

Corporate video ain't so corporate. 💼

Marketing and design's best and brightest have some thoughts about how you should be using (and not using) AI.

Here's what AI experts need you to know. 👁️

Certain design tricks make you more likely to read an email. Others make you want to bin it.

Keep your emails out of the trash. 🗑️

Brand is all about simplification. And you don't get much simpler than a meme.

A brand is an expensive meme.📱

If you want actionable, nuanced deep-dives on AI in marketing and design, our upcoming virtual summit is for you.

Tired of AI 101s? 🍎

AI creative used to be funny; now it's startling. Here's where it's taking you in 2024.

See the same prompt 1 year later. 👀

Join us for a webinar on the future of DesignOps, with experts from Airbnb, JPMorgan and Zapier.

Who's your glue? 🐴 

They said creativity can't be measured. They said creative performance was a shot in the dark. They were wrong.

Here's the secret formula for creative performance. ⚗️

Most of us stopped thinking about TV long ago. Now, with mass personalization and CTV, it's thinking about us. 

You're made for TV. 📺

WARNING: What you get when you design with image *and* text generators may impress you.

ChatGPT + Midjourney = ❓

Getting good ads out the door fast is like magic: Baffling to the onlooker, and laughably simple once you know the trick.

Scaling ads is a magic trick. 🎩

AI's unlike any other industry change you've lived through. Here's a look into what the future may hold for creatives and marketers.

The Oracle has some advice for you 🔮

Well hello, 2024! Weird question, but do you remember 2023? We do. It was kinda hard to miss.

Best of the creative brief (special edition) 🏆

Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either. 

All the best AI tips, none of the legwork 😆

Often, augmented reality (AR) is seen as a niche area. But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs? 

Total guide to AR marketing design 📖

Join us for a webinar with 3 DesignOps pioneers and learn how to educate your org on the importance of design, accelerate maturity and more.

Your ticket to fast-tracking design maturity

Quick, what words come to mind when you look back on 2023? I'm willing to bet "AI" is up there. 

Celebrating 200 AI enhanced design projects 🎉

Marketers, designers; brothers and sisters... would you like to end the eternal tug of war between creative and marketing this year?

How to align marketers and creatives 🤝

According to Jack Appleby, the Founder of Future Social, the 3 second rule is over... Now, you have 1.7 seconds to get your audience's attention. Did I get yours?

How to hook your audience

We have a Slack channel here at Superside purely for AI inspiration. (Maybe you have one too?). It's right up there with our #WFHpets channel in terms of popularity. Every day, it's on fire with new creative applications for AI. So we thought, "How can we bring this inspo to our audience?" 

New ways to scale with AI

They say you gotta spend money to make money... But throughout the boom of 2021, companies may have taken this mentality a little too far. Now, marketers are having to adjust from a "growth-at-all-costs" attitude to a CAC-conscious mindset. 

How to slash CAC

The Oscars, of course.* I don't think they even broadcast the Pulitzer Prize Award Ceremony on TV. With good reason—video is far more digestible and the preferred medium for content consumption. It's the gold standard for marketers and creatives. 

Would you watch the pulitzers or the oscars?

Hands up if you'd like to understand how to actually use AI in your marketing workflows? 🙋

Want to work faster and better 🤔

It's 2023... we can all agree: Video is important. Yet 43% of companies don't have a video-specific strategy. And even those who do believe they could get better results... 

This video marketing guide is not like the others

Previous editions of The Creative Brief:

Subscribe to Superside's newsletter, The Creative Brief, and receive thought-provoking ideas on marketing and design—enjoyed by 30,000+ professionals.

The Creative Brief - Subscribe to Superside's Newsletter

The Creative Brief Subscriber Landing Page - v2

Client logos

Superside has been a huge, huge success for us.  

Managing the design volume expected of our team was only possible with the support Superside provides

Working with Superside has helped our team execute great work at scale. The onboarding was seamless and they very quickly felt like an 

 Superside challenged our thinking and pushed for the

 best creative outcome that ultimately drove business results.

Superside's creative subscription model covers us from a myriad of angles and 

helps our creative team achieve more with less.

At Amazon, it's pretty common to have a really big design project and not be able to get the heads in fast enough to get the work done. 

Superside was the solution that got us moving faster

. The dedicated team model ensures everyone understands our brand and day-to-day needs deeply, allowing for scale

 for big, complex and rapidly evolving companies like ours. Superside's offering 

For us it has been important to find a creative partner like Superside—

a team we can trust to deliver quality work on time

Superside has enabled us to save time and move faster.

 The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison.

Thanks to Superside, we've really elevated ourselves.

 We've changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into really robust marketing campaigns that move the needle.

We have access and responsiveness to meet our business-critical needs. 

The combination of quality, speed and 24/7 support allows us to be agile and efficient.

Superside took the time to learn about our company,

 applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits.

elevated our brand through design and strategy but also brought efficiency and scale to our process.

"We own the brand at Reddit, we have to build it and maintain it, and 

 When we have large production asks, we can set the vision and then partner with our amazing team at Superside to get it all done."

The Creative Brief