10 Best Packaging Design Agencies in 2024

Published Feb 15
Roger Match
Roger MatchContent Marketer
TL;DR

It’s just a box, right? Not quite: Package design can directly influence your sales. For your product to fly off the shelves, it has to be eye-catching and appealing—all while accurately conveying what’s inside and what your brand stands for. Good packaging design is a rare skill, so if you’re struggling to find the right professional help, read on for our curated list of the top packaging design companies of 2024.

It doesn’t matter how expensive or valuable your product is: If the package looks cheap, it’s likely to stay on the shelf.

Packaging is the first touchpoint between you and your customer. It’s also the moment when 70% of customers form their first impression of your brand. But producing clever, communicative packaging needs heavyweight 3D design skills. These are rare in a world where most designers are digital natives, more comfortable with pixels than packages.

You need a designer who understands your brand and can effectively communicate with your target audience. But don’t overcomplicate things: Ultimately, packaging design must still be informative, practical and functional.

If you do not have the skills in-house, it is best to turn to the pros for your product packaging—and use our tips and carefully curated list of the best packaging design companies for 2024 to guide you.

What to Consider When Choosing a Packaging Design Company?

For appealing packaging that ensures your product gets the attention it deserves, we recommend partnering with a top packaging design company. When choosing who to work with, keep the following pointers in mind.

Superside's Design Capabilities
Superside's Design Capabilities

Superside's Design Capabilities

Explore Superside's full range of design capabilities with creative examples of our work for clients, like Amazon, Salesforce and Puma.

Top 10 Packaging Design Agencies in 2024

Now that you understand what to consider when choosing between Option A and Option B for your dynamic packaging designs, let me guide you through the top packaging design agencies available this year.

1. Superside

 
 

Services offered:

Thanks to Superside’s innovative Creative-as-a-Service (Caas) model, you get to tap into our packaging design services and more on a transparent subscription basis.

Our model—which includes working with the top 1% of global creative talent—means we can bring our branding and graphic design expertise to your packaging design project and pivot easily to any other creative services you need. Our platform also streamlines the design process: Once you have a subscription in place, briefing in your packaging (or other) design is a breeze.

As packaging is a key part of your branding ecosystem, it makes sense to pick a partner with all the in-house expertise to see you through your product’s entire journey. Beyond packaging, Superside is equipped to manage all facets of a brand or product launch, covering brand identity design, web design, social media creative and more.

Superside is the optimal choice for clients who need packaging design solutions. Our pioneering platform streamlines the entire design process. We cater to diverse design needs, ensuring scalability for projects of all sizes and complexity.

Melissa Grundlingh
Melissa GrundlinghAssociate Creative Director for Superside

Superside’s team of top designers hails from 57 countries and has worked on packaging design for companies like Runway, Acremade, Brio, AnyRoad and Otto. Creating designs with global appeal is a breeze thanks to this global footprint.

Pricing: Transparent subscription model starting at $5,000 per month.

Great for: Packaging design across a range of sectors. Best suited for medium to large enterprises.

Want to know more? Browse our full list of packaging design services.

Our exposure to global design trends and aesthetics positions Superside to create visually appealing and globally relevant packaging with broad market appeal.

Melissa Grundlingh
Melissa GrundlinghAssociate Creative Director for Superside

2. Pentagram

(Source: Pentagram)

Services offered:

  • Identity and graphic design
  • Strategy and positioning
  • Products and packaging
  • Exhibitions and installations
  • Web design and digital experiences
  • Advertising and communication
  • Data visualization and typefaces
  • Sound and motion

Based in: London, New York, Austin.

Pentagram is a brand and design industry behemoth offering a full range of creative services. They’ve designed stunning packaging for luxury brands in the health and beauty, music and liquor industries.

This agency’s international list of clients includes Jack Daniels, Baskin Robbins Brown, Snoop Dogg, Pink Floyd, Lululemom and many more. They serve clients of all sizes but are best placed to design packaging for medium to large enterprises.

Pricing: On request.

Great for: Health, beauty and lifestyle product packaging design for medium to large international companies.

3. Backbone Branding

Services offered:

  • Branding services
  • Rebranding and redesign
  • Product design
  • Packaging design

Based in: Yerevan, Armenia.

Backbone Branding is a formidable contender in food packaging. The team is known for delightful, quirky designs and has created particularly interesting designs for the liquor industry.

They refer to themselves as the “Swiss knife of the design business,” and for good reason. Their services extend to branding, graphic design, repositioning and product design.

Backbone has scooped some prominent design awards, including the Pentawards Core Award 2022, ADC Awards Boutique Design Studio of the Year 2022 and Pentawards Design Agency of the Year 2020 and 2019.

Their clientele includes Mer Yerkir, Good Start, Boo and ONCE.

Backbone works with companies of all sizes but is best suited to medium-sized food and beverage clients.

Pricing: On request.

Great for: Food and beverage packaging design for mid-sized enterprises.

4. Sweety & Co.

(Source: Sweety & Co.)

Services offered:

  • Brand identity and naming
  • Graphic design, illustration and 3D concepts
  • Packaging and product design
  • Interior design

Based in: Porto Alegre, Brazil.

Sweety & Co. is known for bold but simple packaging design for luxury food and wellness brands. More than just a packaging design company, they also offer a full range of creative branding and marketing services.

They’re best suited to small to medium enterprises, with a client list including Oh My Gem, Abello Mel, Nummies, Booma and more.

Pricing: On request.

Great for: Luxury food, health and wellness packaging design for small to medium sized brands.

5. Pearlfisher

(Source: Pearlfisher)

Services offered:

  • Brand strategy
  • Communication strategy
  • Graphic design and visual identity
  • Packaging and structural design
  • Technical production and artwork
  • Print consultancy

Based in: London, New York.

Pearlfisher is a solid all-rounder in consumer packaged goods (CPG) design. They offer a full creative service, from basic brand development to packaging and merch design. They were early adopters of environmentally conscious design and production, earning a name as a forward-thinking, sustainable packaging design agency.

They’ve delivered on-point designs for big-ticket clients, including SodaStream, McDonald's and Cadbury Dairy Milk.

Pearlfisher has also worked with major liquor brands, including Jim Beam, Kahula, Eichhof and Bearface. While they’ve previously partnered with smaller companies in food and beverage, health and beauty, they’re best suited to medium to large enterprises.

Their innovative designs have earned them many global creative awards, including Dieline Package Design Awards and Pentawards.

Pricing: On request.

Great for: Sustainable packaging design and packaging design for large, multinational clients.

6. B&B Studio

(Source: B&B Studio)

Services offered:

  • Brand strategy and architecture
  • Naming and verbal identity
  • Copywriting
  • Graphic design and visual identity
  • Packaging design
  • Structural design
  • Web design
  • Glass engineering and materials management

Based in: London, United Kingdom.

B&B Studio has some truly inspirational food and beverage packaging designs in its portfolio. Their wellness, food and beverage clients include Pip & Nut, Isle of Wight Tomatoes, Quaker Oats, Raw Halo and Citizen Spritz.

They’ve also worked with several liquor brands to launch new products, including Signature Brew, Brewdog and Plymouth Gin.

Besides packaging design, B&B Studio offers brand development, identity creation, logo design and more. They serve clients big and small but are best suited to small to medium enterprises.

Pricing: On request.

Great for: Food packaging design for small to medium-size companies.

7. Spazio Di Paolo

(Source: Spazio Dipaolo)

Services offered:

  • Wine and spirits packaging design

Based in: Spoltore, Italy.

Spazio Di Paolo specializes in wine and spirits packaging design. With over 20 years of experience, they’ve won over 200 international awards for packaging design. Their accolades include Designer of the Year for Pentawards 2021 and Best of the Test for Red Dot in 2016.

Spazio Di Paolo has partnered with numerous wine and spirits producers in their homeland Italy, including Gianluca Salce, Nino Negri, Robber Gin, Di Sipio, Caputo and others.

Pricing: On request.

Great for: Wine and spirits packaging design for everything from bouquet distillers to international wineries.

8. Summer Owl Studio

Services offered:

  • Brand development
  • Packaging design
  • Product photography
  • Web design (UI/UX)
  • Social media & content
  • Graphic design

Based in: Bangalore, India.

Summer Owl Studio is known for creating bang-on-trend food and beverage packaging design. They’ve also made their mark in the health and wellness sphere.

As a full-service branding and packaging design agency, they’ve helped startups find their feet and launched new products for established brands.

Their clientele includes One Night in Bangkok Supper Club, India Hemp Organics, Drinktales, Hyness Honey, Royalty Soaps, Brut Appétit, Zero Guilt and others.

Pricing: On request.

Great for: Food and beverage packaging design for up-and-coming brands.

9. Mousegraphics

(Source: Mousegraphics)

Services offered:

  • Packaging design
  • Promotional material
  • Graphic design
  • Logo design
  • Illustration
  • Photography
  • Strategy development

Based in: Athens, Greece.

Despite its small size, Mousegraphics has earned a formidable reputation as a top food and beauty packaging design company. Over the last four decades, the Mousegraphics team has served various international clients across industries. Their food and beauty packaging designs are among the best you’ll find.

Their sleek, minimalistic designs have earned the team global awards, including Studio of the Year from 2015 through 2018 for the Dieline Awards and Pentawards.

Their clientele includes Gambit, Lorvenn, i-system, Danone, Cutthroat gin, Smör butter, SEVEN7EEN, Flyte and many more.

Pricing: On request.

Great for: Luxury food and beauty packaging for large international brands.

10. Stranger & Stranger

Services offered:

  • Packaging design
  • Structural, closure and label design
  • Brand development, strategy and activation
  • Collateral, merchandise and stationery design

Based in: London, New York, San Francisco.

For over 25 years, Stranger & Stranger has consistently delivered innovative label and packaging designs for clients in the luxury liquor industry.

They’re also no stranger to accolades: In 2023, they won their sixth consecutive Design Agency of the Year award from the International Spirits Challenge. They’ve also taken home platinum at the Pentawards and have won several categories at the IWSC Design Awards.

Their client roster includes Martini Vermouth, Snoop Dogg’s 19 Crimes Wine, Duvel Beer, Hirsch American Whiskey and Belvedere Vodka.

If you’re a mid-to enterprise-sized liquor brand, definitely add them to your packaging design company shortlist.

Pricing: On request.

Great for: Liquor packaging design for medium to large brands and multinationals.

Work With a Flexible, Global Team of Packaging Designers

Developing great packaging takes time, and finding the right designers to do the job can be a schlepp.

Fortunately, there are several ways to approach your next packaging design project. With a partner like Superside by your side, you can easily tap into the top 1% of global talent and get the designs you need in record time. Sound good? Let's chat.

Creative-as-a-Service: The New Way to Get Design Done
Creative-as-a-Service: The New Way to Get Design Done

Creative-as-a-Service: The New Way to Get Design Done

Get a dedicated design team that scales with your vision. Want to learn more?

Creative-as-a-Service: The New Way to Get Design Done

Packaging Design Agencies—Frequently Asked Questions

We’ve answered the five most frequently asked questions about packaging design to help you make the right decision for your brand.

Roger Match
Roger MatchContent Marketer

Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.

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