Michelle Mire
Senior Content Marketing SpecialistMichelle enjoys learning from and empowering ambitious marketers and creatives focused on scaling design and fueling growth.🚀 With more than two decades of experience, she’s worked at both agencies and in-house teams at companies of all sizes in the United States and Canada. She began her career as an advertising copywriter, remastering these skills as a content marketer and becoming a subject matter expert on everything from frozen pies and financial statements to SaaS and now CaaS. Connect with her on LinkedIn.
Digital Advertising4 min read
Beyond the Brief: Using Memes in Advertising Social Ads
Uncover how Superside creative teams used memes in advertising—helping Reddit get a 50% boost in CTR with a brilliantly absurd campaign.
Senior Content Marketing Specialist
Artificial Intelligence4 min read
Beyond the Brief: Reimagining Lead Generation Ads With AI
Want to push the creative envelope with your lead generation ads? Learn how you can brainstorm ideas with ChatGPT to help prompt Midjourney and other tools.Senior Content Marketing Specialist
Brand Design7 min read
Beyond the Brief: An Outstanding Rebranding Project
What are the elements of a solid rebranding project? See how Superside’s strategic approach helped Riipen modernize and position its tech brand for growth.Senior Content Marketing Specialist
Design Strategy5 min read
How to Motivate Design Teams: 5 Incredibly Human Approaches
Get 5 realistic, actionable and human ways to inspire designers and creatives. Based on insights from real creative leaders who lead real people every day.Senior Content Marketing Specialist
Creative-as-a-Service5 min read
A Step-by-Step Framework for Building a Scalable Design Team
Follow a step-by-step framework (downloadable template included) that will help you be systematic about scaling your in-house creative team.Senior Content Marketing Specialist
Digital Advertising5 min read
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.Senior Content Marketing Specialist
![Not Using AR? Here's Why You Should [Examples Included]](https://cdn.sanity.io/images/k0dlbavy/production/eebdb30c61997d323bade716600253e1c652514c-6001x1920.png?w=1920&auto=format)
AR & 3D Design8 min read
Not Using AR? Here's Why You Should [Examples Included]
Augmented reality (AR) is reaching an inflection point. Audiences are loving it and savvy marketers are making the most of it.Senior Content Marketing Specialist
Creative-as-a-Service6 min read
Outsourced Creative Scorecard: Where The Agency Model Fails Hard
In the next 6 months, 1 in 3 brands will fire their agency of record. See where the traditional agency model fails for scaling creative and fueling growth.Senior Content Marketing Specialist
Digital Advertising8 min read
Why Your Marketing Strategy Works Hard for Its Money (And It Should)
Marketing strategy is your battle plan in the war for attention. It's where you start when choosing tactics and what you come back to when measuring results.Senior Content Marketing Specialist
Digital Marketing8 min read
Aging Ads? Stellar Creative is Your Secret Sauce
Creating an effective digital ad is only half the battle—making it last is the other half. You can’t stop time or the need for powerful, compelling creative.Senior Content Marketing Specialist
Digital Marketing4 min read
How Killer Content Spins Your Marketing Flywheel Like a Boss
The marketing flywheel is propelled by customer experiences. But it isn't just customers that make the wheel spin—your content is an equally important force.Senior Content Marketing Specialist
Digital Marketing6 min read
Ad Performance Sucks? Ask These 5 Questions
I love it when my display or social media ad performance failed, said no one, ever. Discover 5 questions you can ask to amp up your next digital campaign.Senior Content Marketing Specialist
Creative-as-a-Service8 min read
Free Yourself From the Shackles of Inefficient Agencies and Freelancers
Learn why Creative-as-a-Service (CaaS) is a unique way to free yourself from the shackles of outdated, inefficient agencies and freelancers.Senior Content Marketing Specialist
Brand Management5 min read
The Brand Gap: What You Think vs. What Really Matters
Marketers and creatives help shape and guide brands, but they shouldn’t forget that it's how their audiences feel and respond that makes all the difference.Senior Content Marketing Specialist
Design10 min read
5 Counterintuitive Yet Surprisingly Effective Content Marketing Strategies
In an overcrowded online world, counterintuitive marketing strategies like zero-click content can be a powerful springboard, here’s how you can do it.Senior Content Marketing Specialist
Digital Marketing9 min read
Betting on Performance Marketing? Up the Ante With Quality Creative
Improve your performance marketing with top-notch ad creative. Learn the why's and how's of scaling efficient processes here.Senior Content Marketing Specialist
Design Strategy10 min read
Protecting Creative Assets, Intellectual Property Rights and Your Brand’s Reputation
Your brand and creative assets are intellectual property. Learn about how to protect your brand and respect the commercial rights of others.Senior Content Marketing Specialist
Brand Management10 min read
When Rebranding Meets Market Shifts: Strategies for This Year and Beyond
Shifting customer expectations means companies are exploring rebranding. Should you? Find out, plus get a 3-step strategy for rebranding success.Senior Content Marketing Specialist
Design Inspiration10 min read
10 Business Books Successful Design Leaders Should Read
As designers grow their careers as creative directors and business leaders, Adobe ECD Adam Morgan recommends these books to guide the way.Senior Content Marketing Specialist
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Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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