Michelle Mire

Michelle Mire

Senior Content Marketing Specialist

Michelle enjoys learning from and empowering ambitious marketers and creatives focused on scaling design and fueling growth.🚀 With more than two decades of experience, she’s worked at both agencies and in-house teams at companies of all sizes in the United States and Canada. She began her career as an advertising copywriter, remastering these skills as a content marketer and becoming a subject matter expert on everything from frozen pies and financial statements to SaaS and now CaaS. Connect with her on LinkedIn.

Beyond the Brief: Creating a Music Video Entirely With AI
Artificial Intelligence
5 min read

Beyond the Brief: Creating a Music Video Entirely With AI

Creating an AI music video. Can this really be done entirely with generative AI tools? Go beyond the brief with one of Superside's AI experts and learn more.
Alex Kinsella
Contributing Writer
How To Assess AI Readiness [Test Quiz Included]
Artificial Intelligence
5 min read

How To Assess AI Readiness [Test Quiz Included]

Take an AI readiness assessment and learn the four areas to target to ensure your creative team is ready to adopt and make the most out of generative AI.
Nick Bouchard
Contributing Writer
Beyond the Brief: Creating a Comic Book With AI
Artificial Intelligence
7 min read

Beyond the Brief: Creating a Comic Book With AI

Before AI, creating a custom comic at the spur of the moment would have been impossible. See how we met the challenge—turning this creative ask into a mission possible.
Alex Kinsella
Contributing Writer
How Custom AI Models Help Brands Scale
Artificial Intelligence
7 min read

How Custom AI Models Help Brands Scale

Personalized marketing at scale and consistent creative outputs are just a few benefits of custom AI models. Learn more about the possibilities they unlock.
Michelle Martin
Contributing Writer
Beyond the Brief: Developing AI-Generated Photorealistic Images
Artificial Intelligence
7 min read

Beyond the Brief: Developing AI-Generated Photorealistic Images

How do you create AI-generated photorealistic images? Go behind the scenes with our AI designers and experts and get a first-hand account of how they did it.
Michelle Mire
Senior Content Marketing Specialist
Breaking Through Marketing and Creative Barriers
Design Strategy
5 min read

Breaking Through Marketing and Creative Barriers

Marketing and creative barriers lead to misalignment, mistakes and mental barriers. Overcoming these barriers leads to greater accomplishments and growth.
Michelle Mire
Senior Content Marketing Specialist
5 (Surprisingly Easy) Ways to Scale Marketing With AI
Artificial Intelligence
14 min read

5 (Surprisingly Easy) Ways to Scale Marketing With AI

Looking for new ways to scale your marketing with AI in 2024? Superside’s got you covered–learn more here.
Roger Match
Content Marketer
AI in Brand Creative: Questions In-House Teams Are Asking
Artificial Intelligence
8 min read

AI in Brand Creative: Questions In-House Teams Are Asking

AI in brand creative is sparking a lot of questions. Hear what a group of experts had to say about what's right and not-so-right about using AI for brands.
Nick Bouchard
Contributing Writer
We’re In Our AI Music Era
Superside News
3 min read

We’re In Our AI Music Era

An AI music exploration, Superside's Make It Pop Vol. 1 is a cathartic, lyrical romp made by creatives for creatives. Turn up the volume and transcend genres.
Michelle Mire
Senior Content Marketing Specialist
The Generative AI Statistics Shaping Marketing & Creative in 2024
Artificial Intelligence
5 min read

The Generative AI Statistics Shaping Marketing & Creative in 2024

Even though Taylor Swift is in her era, more people are searching AI. Get the AI statistics you need to know about this soon-to-be $137 billion market
Michelle Mire
Senior Content Marketing Specialist
Milestone: 500+ AI Design Projects Completed & $1.4M+ Design Costs Saved
Artificial Intelligence
7 min read

Milestone: 500+ AI Design Projects Completed & $1.4M+ Design Costs Saved

500+ creative projects enhanced with AI and $1,400,000 in design dollars saved. See what we’ve learned and what’s next, including our new AI design services.
Michelle Mire
Senior Content Marketing Specialist
Beyond the Brief: Using Memes in Advertising Social Ads
Digital Advertising
4 min read

Beyond the Brief: Using Memes in Advertising Social Ads

Uncover how Superside creative teams used memes in advertising—helping Reddit get a 50% boost in CTR with a brilliantly absurd campaign.
Michelle Mire
Senior Content Marketing Specialist
Beyond the Brief: Reimagining Lead Generation Ads With AI
Artificial Intelligence
4 min read

Beyond the Brief: Reimagining Lead Generation Ads With AI

Want to push the creative envelope with your lead generation ads? Learn how you can brainstorm ideas with ChatGPT to help prompt Midjourney and other tools.
Michelle Mire
Senior Content Marketing Specialist
Beyond the Brief: An Outstanding Rebranding Project
Brand Design
7 min read

Beyond the Brief: An Outstanding Rebranding Project

What are the elements of a solid rebranding project? See how Superside’s strategic approach helped Riipen modernize and position its tech brand for growth.
Michelle Mire
Senior Content Marketing Specialist
How to Motivate Design Teams: 5 Incredibly Human Approaches
Design Strategy
5 min read

How to Motivate Design Teams: 5 Incredibly Human Approaches

Get 5 realistic, actionable and human ways to inspire designers and creatives. Based on insights from real creative leaders who lead real people every day.
Michelle Mire
Senior Content Marketing Specialist
A Step-by-Step Framework for Building a Scalable Design Team
Creative-as-a-Service
5 min read

A Step-by-Step Framework for Building a Scalable Design Team

Follow a step-by-step framework (downloadable template included) that will help you be systematic about scaling your in-house creative team.
Michelle Mire
Senior Content Marketing Specialist
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
Not Using AR? Here's Why You Should [Examples Included]
AR & 3D Design
8 min read

Not Using AR? Here's Why You Should [Examples Included]

Augmented reality (AR) is reaching an inflection point. Audiences are loving it and savvy marketers are making the most of it.
Michelle Mire
Senior Content Marketing Specialist
Outsourced Creative Scorecard: Where The Agency Model Fails Hard
Creative-as-a-Service
6 min read

Outsourced Creative Scorecard: Where The Agency Model Fails Hard

In the next 6 months, 1 in 3 brands will fire their agency of record. See where the traditional agency model fails for scaling creative and fueling growth.
Michelle Mire
Senior Content Marketing Specialist
Why Your Marketing Strategy Works Hard for Its Money (And It Should)
Digital Advertising
8 min read

Why Your Marketing Strategy Works Hard for Its Money (And It Should)

Marketing strategy is your battle plan in the war for attention. It's where you start when choosing tactics and what you come back to when measuring results.
Michelle Mire
Senior Content Marketing Specialist
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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