Michelle Martin

Michelle Martin

Contributing Writer

Michelle is a SaaS expert who loves digging into the technical side of creativity. She’s worn many hats during her decade in agencies, from project manager to brand strategist, copywriter and social media strategist, and worked across a wide variety of clients (though tech is her jam!). She loves to put the sass into SaaS content… and now CaaS. Connect with her on LinkedIn and send her a pic of your dog (really, she’ll love it).

How Custom AI Models Help Brands Scale
Artificial Intelligence
7 min read

How Custom AI Models Help Brands Scale

Personalized marketing at scale and consistent creative outputs are just a few benefits of custom AI models. Learn more about the possibilities they unlock.
Michelle Martin
Contributing Writer
Speed vs. Efficiency: Why Creative Teams Need Both
Creative-as-a-Service
8 min read

Speed vs. Efficiency: Why Creative Teams Need Both

Limited resources, inefficient solutions and this whole AI transformation thing. What's a creative team to do? Demand both speed and efficiency, that's what.
Michelle Martin
Contributing Writer
Why Your Digital Transformation Technology Stack Should Include AI
Digital Advertising
6 min read

Why Your Digital Transformation Technology Stack Should Include AI

Wondering why your digital transformation technology stack should include AI? What does that even mean for your marketing and creative workflows? Find out.
Michelle Martin
Contributing Writer
The ROI of AI in Creative Workflows
Artificial Intelligence
7 min read

The ROI of AI in Creative Workflows

The true ROI of AI in creative workflows isn't the money or time saved. It's the problems it solves along the way and the space it makes for human creativity.
Michelle Martin
Contributing Writer
10 AI Design Examples That Saved Our Clients Over $300,000
Artificial Intelligence
12 min read

10 AI Design Examples That Saved Our Clients Over $300,000

These 10 AI design examples show how AI is a force multiplier, letting you quickly build on-brand image libraries and push the boundaries of creativity.
Michelle Martin
Contributing Writer
Your Creative AI Copyright Questions, Answered
Artificial Intelligence
8 min read

Your Creative AI Copyright Questions, Answered

Concerned about AI copyright? Let's fix that. Learn how to apply AI to creative work responsibly, including when you should (and shouldn’t) use these tools.
Michelle Martin
Contributing Writer
The Transformative Effect of AI in Creative Industries
Artificial Intelligence
7 min read

The Transformative Effect of AI in Creative Industries

AI in creative work is everywhere, but what kind of effect is it really having? Get a Creative Director's honest take on the impact of AI in creative industries.
Michelle Martin
Contributing Writer
10 Best AI Design Tools Curated by Superside’s Experts
Artificial Intelligence
12 min read

10 Best AI Design Tools Curated by Superside’s Experts

Which AI design tools should you use? Discover the top 10 best AI design tools Superside’s team leverages to speed up their workflows by 30-60%.
Michelle Martin
Contributing Writer
How to (Actually) Build Your AI Marketing Strategy
Artificial Intelligence
8 min read

How to (Actually) Build Your AI Marketing Strategy

Stuck in experimentation land without ever getting a real AI marketing strategy in place? Get unstuck with 5 steps to launch a ROI-driven strategy.
Michelle Martin
Contributing Writer
Video Marketing Statistics To Inspire Your 2024 Campaigns
Video Marketing
5 min read

Video Marketing Statistics To Inspire Your 2024 Campaigns

See how marketers and creatives are using video right now, from challenges to trends. Dig into the latest data and video marketing statistics.
Michelle Martin
Contributing Writer
7 Actually Awesome Augmented Reality (AR) Advertising Campaigns
AR & 3D Design
7 min read

7 Actually Awesome Augmented Reality (AR) Advertising Campaigns

How do you create an AR advertising campaign that drives real results? For starters, get inspired by these examples and see what made them succeed.
Michelle Martin
Contributing Writer
8 Best Augmented Reality Design Agencies in 2024
AR & 3D Design
8 min read

8 Best Augmented Reality Design Agencies in 2024

Augmented reality delivers 3X the results for half the price of traditional marketing. Here are your top options for augmented reality design agencies.
Michelle Martin
Contributing Writer
A Masterclass in Video Production: Learn From the Pros
Video Marketing
8 min read

A Masterclass in Video Production: Learn From the Pros

Learn how to go from idea to stunning video with the right video production process and unlock easy, repeatable growth.
Michelle Martin
Contributing Writer
5 Expert Video Marketing Tips from Superside’s Creatives
Video Marketing
6 min read

5 Expert Video Marketing Tips from Superside’s Creatives

How do you break through and get the right people to notice your video? These 5 video marketing tips from Superside's creatives can help.
Michelle Martin
Contributing Writer
The 10 Best Video Marketing Agencies in 2024
Video Marketing
9 min read

The 10 Best Video Marketing Agencies in 2024

With the right video marketing agency, you can have it all—high-quality, fast and affordable video. See the 10 best video marketing agencies here.
Michelle Martin
Contributing Writer
7 B2B Video Ads People Actually Enjoyed
Video Marketing
6 min read

7 B2B Video Ads People Actually Enjoyed

B2B doesn’t stand for “boring to boring!” Uncover the secrets of successful B2B video ads and how to make your own.
Michelle Martin
Contributing Writer
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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