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Michelle Martin

Michelle Martin

Contributing Writer

Michelle is a SaaS expert who loves digging into the technical side of creativity. She’s worn many hats during her decade in agencies, from project manager to brand strategist, copywriter and social media strategist, and worked across a wide variety of clients (though tech is her jam!). She loves to put the sass into SaaS content… and now CaaS. Connect with her on LinkedIn and send her a pic of your dog (really, she’ll love it).

How custom AI image models scale brand creative
Artificial Intelligence
7 min read

How custom AI image models scale brand creative

Once a generic image generator spits out your image, it forgets everything. Custom AI image models remember your brand—so you can make magic, not “meh.”
Phillip Maggs
Phillip MaggsDirector of Generative AI Excellence
The 10 Best Video Marketing Agencies for Brands in 2025
Video Marketing
8 min read

The 10 Best Video Marketing Agencies for Brands in 2025

With the right video marketing agency, you can have it all—high-quality, fast and affordable video. See the 10 best video marketing agencies here. Choose wisely.
Michelle Martin
Michelle MartinContributing Writer
Top 8 Augmented Reality Design Agencies in 2025
AR & 3D Design
8 min read

Top 8 Augmented Reality Design Agencies in 2025

Augmented reality delivers 3X the results for half the price of traditional marketing. Here are your top options for augmented reality design agencies.
Michelle Martin
Michelle MartinContributing Writer
Speed vs. Efficiency: Why Creative Teams Need Both
Creative-as-a-Service
8 min read

Speed vs. Efficiency: Why Creative Teams Need Both

Limited resources, inefficient solutions and this whole AI transformation thing. What's a creative team to do? Demand both speed and efficiency, that's what.
Michelle Martin
Michelle MartinContributing Writer
The ROI of AI in Creative Workflows
Artificial Intelligence
7 min read

The ROI of AI in Creative Workflows

The true ROI of AI in creative workflows isn't the money or time saved. It's the problems it solves along the way and the space it makes for human creativity.
Michelle Martin
Michelle MartinContributing Writer
Your Creative AI Copyright Questions, Answered
Artificial Intelligence
8 min read

Your Creative AI Copyright Questions, Answered

Concerned about AI copyright? Let's fix that. Learn how to apply AI to creative work responsibly, including when you should (and shouldn’t) use these tools.
Michelle Martin
Michelle MartinContributing Writer
The Transformative Effect of AI in Creative Industries
Artificial Intelligence
7 min read

The Transformative Effect of AI in Creative Industries

AI in creative work is everywhere, but what kind of effect is it really having? Get a Creative Director's honest take on the impact of AI in creative industries.
Michelle Martin
Michelle MartinContributing Writer
How to (Actually) Build Your AI Marketing Strategy
Artificial Intelligence
8 min read

How to (Actually) Build Your AI Marketing Strategy

Stuck in experimentation land without ever getting a real AI marketing strategy in place? Get unstuck with 5 steps to launch a ROI-driven strategy.
Michelle Martin
Michelle MartinContributing Writer
7 B2B Video Ads People Actually Enjoyed
Video Marketing
6 min read

7 B2B Video Ads People Actually Enjoyed

B2B doesn’t stand for “boring to boring!” Uncover the secrets of successful B2B video ads and how to make your own.
Michelle Martin
Michelle MartinContributing Writer