AI isn’t coming for your job… but it is coming to take your job to the next level. Dig into our predictions for the future of AI in design, starting with a look at the current state of the industry, the benefits of this technology for creatives and what it all means for the teams of tomorrow.
There’s a sunk-cost fallacy for designers when it comes to AI.
The sunk cost: Decades spent refining their skills.
The fallacy: That using AI makes those skills any less essential.
The truth is, AI doesn’t have a designer’s eye. It may have access to a repository of AAA creative work, but it lacks real hands-on experience. It can’t tell if something looks good. It’s quintessentially a “yes” person. (Ahem, robot.)
If anything, AI makes real designers even more essential. But it also has the potential to make them five times more powerful. In the right hands—experienced, creative, discerning hands—AI in design can enable unprecedented speed, scale and success.
The question is, who will seize the opportunity first? All signs point to the marketing industry leading the pack.
Have you ever heard of SuperPaint? What about PageMaker circa 1985?
These programs were among the first graphic design tools to hit the market. At the time, designers worldwide were divided. Some believed using computers would remove the human touch and lead to lower quality designs. Others sped ahead, gaining a competitive advantage and accelerating growth.
Now, designers are at a similar crossroads. Generative AI is already transforming the design industry, with marketing and advertising boasting the highest adoption rate of any sector.
Though hard to quantify the impact AI will have, one study by MIT shows businesses can increase productivity by 50% with this technology. Comparing these gains to past technological breakthroughs, like the advent of the internet and electricity, Nvidia drives home just how significant AI has the potential to be.
But do these productivity gains translate to design? It’s early days, but in the first two months of our own pilot program for AI enhanced creative at Superside, we saved up to 1,015 hours of design time on projects, which translates to a 36% increase in efficiency and approximately $81,200 worth of design hours for our customers.
So yes, the potential to increase productivity with AI in design is very real. And the resulting time and cost savings are very tangible. That said, the technology is still at a point where it's best suited to certain types of projects. Mainly, mass volume creative projects, like generating multiple ad sets, tailored image libraries or custom illustrations.
Here are a few examples of how we’ve applied AI in design:
For this last project, we didn’t save on time or costs. That’s because tailoring the images to Amsive’s specific brand aesthetics and guidelines was a more time-consuming endeavor. Nonetheless, we did add value by providing a wealth of unique options to the client.
It goes to show, there are benefits to AI beyond increasing productivity. Let’s take a closer look at some of the ways AI in design can give your business an advantage.
At its core, AI is a force multiplier.
Combined with a human mind, that raw potential can result in masterpieces. The key is for a creative to guide the way. That’s why I say, AI isn’t coming for your job—it’s coming to take your job to the next level. But I’m getting ahead of myself…
How can AI help? Here are just a few of the benefits of embracing this technology in design:
The benefits of AI abound—and so do its uses.
As we’ve seen, this technology’s superpower is scale. By generating images, illustrations and design elements en masse, designers can increase their output without a linear increase in time and effort. Of course, there are also time-saving AI power features, like generative fill and automatic color correction.
But the true power of AI is X-to-X generation.
The classic example here is ChatGPT, a text-to-text AI system. For designers, the next most common use case is text-to-image. There are several tools that fulfill this purpose—our favorites include Midjourney, Runway, Adobe Firefly and Photoshop.
Then there’s image-to-vector tools, like Vectorizer AI. Though the output isn’t currently perfect, this type of tool is still a big time-saver in the AI-enhanced design process.
According to The Board of Innovation, this is just the beginning of creative AI’s potential. In the future, we might enter an era only imagined in sci-fi novels where we can go from thought to design. (No really, companies like Neurolink are working on implantable tech that will allow humans to interact with computers through their thoughts.)
I’ll be the first to admit, these advances are both terrifying and exhilarating. But realistically, what does it all mean for the future of design?
I’ll die on this hill: AI will not replace designers.
There’s no question, it will enhance the design process. But there will always be a need for creative minds to guide the way. Which is why I believe the future of design lies in creative AI teams; designers who leverage AI tools, guide creative concepts and refine generated visuals to meet brand standards and communication needs.
Just like the designers of the 1980s learned how to collaborate with computers, today’s creatives will adapt to having an AI co-pilot. And together, designers and AI will unlock a new era of scalable, high-performing creative.
What might this partnership look like?
So, though there are some valid concerns about AI’s potential impact on the creative industry, 60% of designers aren’t worried. At least, the ones who remember when Apple killed Flash and sagely advise that tech and tools will come and go but “creativity is uniquely human.”
At Superside, we’re of a similar mind. Our superpower has always been our people—the top creative talent from around the world. And now, by combining that talent with the world’s most powerful AI tools, we’re creating exponential value for our customers.
Our motto: Human-powered creativity, AI-powered scale.
Join our community of 30,000 who receive the best in design and marketing content, weekly.
Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams.