Handshake, the platform where millions of students boost their careers, stands out as a young, fresh, and insightful brand tailored for younger generations. Their impactful visual style is just as effective as their messaging in reaching those who are eager to enter the business world. Their relaxed communication and accessible branding have enabled us to create a powerful and visually compelling campaign, with a particular focus on the four brand personas.

Handshake How to use your employer brand to resonate with GenZ