Project Summary
GoHenry Fin-Ed Petition
Financial education is at the heart of what GoHenry does. To achieve their mission to make ‘every’ kid smart with money, they wanted to do more than just offer financial education to paid customers. They want to spearhead a campaign to make financial education compulsory in ALL UK schools (not just those following the curriculum) as a standalone subject from primary age. They want to achieve this by creating a UK parliament and government petition. This will be shared across paid, owned, and earned channels to gather 100,000 signatures so the topic can be debated in parliament. The minimum signatures required are 10,000 for the government to respond to the petition.
