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The Creative Brief

Refreshing thoughts on marketing and design. No fluff or filters.

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JUN, 29TH

Introducing The Creative Brief

A warm re-welcome to the Superside newsletter you know and love, but with a new look and a renewed sense of purpose. 💌Read brief
DEC, 13TH

The total guide to AR marketing and design 📖

Often, augmented reality (AR) is seen as a niche area. But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs? Read brief
JAN, 10TH

All the best AI tips, none of the legwork 😆

Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either. Read brief
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All Briefs

Manipulation is SO in right now 🎮

Manipulation is SO in right now 🎮

This week, we dig into the most valuable creative skills in the AI era, tackle a BIG Meta update, and much more.
Barbie goes Godzilla on Dubai. 🦖

Barbie goes Godzilla on Dubai. 🦖

Leading brands are doubling down on immersive marketing tactics. Here's why you should too.
Can't we all just get along? 🙏

Can't we all just get along? 🙏

Creatives and marketers live their best lives when they work together. Join our July 23rd G&G to live in brand harmony.
What would KXC do? 🤔

What would KXC do? 🤔

The path forward with AI can be confusing. Karen X. Cheng makes it simple... and effective.
Catch the ball. 🏀

Catch the ball. 🏀

Marketing and creative leaders are waiting on a smooth handoff with AI. Here's the issue with that.
Listen to the nerds. 🤓

Listen to the nerds. 🤓

Creative and marketing's best minds have some choice words about AI in your work.
Some SaaS-y inspo for your next ad campaign 😉

Some SaaS-y inspo for your next ad campaign 😉

There's a new trend in SaaS: Be entertaining. Let our lookbook show you how you can apply this radical strategy.
Corporate video ain't so corporate. 💼

Corporate video ain't so corporate. 💼

Corporate video has started taking chances. Someone tell the shareholders!
Here's what AI experts need you to know. 👁️

Here's what AI experts need you to know. 👁️

Marketing and design's best and brightest have some thoughts about how you should be using (and not using) AI.
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