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The Creative Brief

Refreshing thoughts on marketing and design. No fluff or filters.

Featured Content

JUN, 29TH

Introducing The Creative Brief

A warm re-welcome to the Superside newsletter you know and love, but with a new look and a renewed sense of purpose. ๐Ÿ’ŒRead brief
DEC, 13TH

The total guide to AR marketing and design ๐Ÿ“–

Often, augmented reality (AR) is seen as a niche area. But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs? Read brief
JAN, 10TH

All the best AI tips, none of the legwork ๐Ÿ˜†

Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either. Read brief
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All Briefs

Everyone needs the (occasional) makeover ๐Ÿ’„

Everyone needs the (occasional) makeover ๐Ÿ’„

Making changes to your brand doesn't have to strike fear. Here's what it looks like when it's done right.
Leaders: Want a crystal ball? ๐Ÿ”ฎ

Leaders: Want a crystal ball? ๐Ÿ”ฎ

Industry heavyweights have chimed inโ€”here are the top 5 creative leadership trends to know in 2024.
Make video your brand hero in 2024 ๐Ÿ“น

Make video your brand hero in 2024 ๐Ÿ“น

From a playbook on personalization to the latest news and trends, get your video strategy up to speed this new year!
Want to work faster and better ๐Ÿค”

Want to work faster and better ๐Ÿค”

Hands up if you'd like to understand how to actually use AI in your marketing workflows? ๐Ÿ™‹
All the best AI tips, none of the legwork ๐Ÿ˜†

All the best AI tips, none of the legwork ๐Ÿ˜†

Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either.
Best of the creative brief (special edition) ๐Ÿ†

Best of the creative brief (special edition) ๐Ÿ†

Well hello, 2024! Weird question, but do you remember 2023? We do. It was kinda hard to miss.
Take a holiday from overused ads โ„๏ธ

Take a holiday from overused ads โ„๏ธ

We're all (hopefully!) enjoying a bit of a break. Whatever you've spent the year doing, I bet you're eager to call it a wrap on 2023. ๐Ÿ‘‹
Celebrating 200 AI enhanced design projects ๐ŸŽ‰

Celebrating 200 AI enhanced design projects ๐ŸŽ‰

Quick, what words come to mind when you look back on 2023? I'm willing to bet "AI" is up there.
Total guide to AR marketing design ๐Ÿ“–

Total guide to AR marketing design ๐Ÿ“–

Often, augmented reality (AR) is seen as a niche area. But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs?
20x faster than hiring internally
20x faster than hiring internally
LET'S WORK TOGETHER

20x faster than hiring internally

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Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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