We’ve always been in the business of great design. Powerpoint presentations, brand identities, email templates and more—when you need design at scale, we’re here for you. But there’s been one type of creative that keeps coming up that we haven't officially offered until now, and that’s motion design.
Really, this should come as no surprise. Motion adds visual interest, grabs attention and makes your content stand out. In this digital age, most top companies even have animated logos to help make their brand feel more alive and give it some personality.
Motion design is a type of animation that involves moving graphics.
Though it’s sometimes referred to simply as animation, any technique that adds motion to static objects or images is animation. So whether that’s anime, claymation, hand-drawn cartoons, or motion graphics. It’s important to note that these categories vary a ton, and should not be seen as mutually exclusive.
Motion graphics are shown to improve digital ad performance and increase engagement on social media. In a study run by Facebook, they found that on average, brands using both still ads and video ads saw a 17% higher rate of conversions compared to brands using only still ads. Similarly, Twitter found that in a study of 3.7 million accounts, Tweets with a GIF gained 55% more engagement than those without.
It’s clear that smart marketers, product leaders and sales teams know that motion graphics can take the design of a website, ad, presentation, report or product onboarding from an 8, to a 10.
We’re super excited to finally launch motion as a new category offering! We’ve been tackling motion design projects for brands like Puma, Twitch Prime and Toyota, but now it’s official.
We’ve been quietly prepping in the background for months so that we can better support our customers with this style of animation. Here’s a quick breakdown of what we’ve been up to:
Below is a little teaser showcasing some of the motion design our team has worked on.
To help our customers better understand what motion design projects we can currently execute on, we outlined a few motion sub-categories.
There’s lots more information on our Motion Design category page, so definitely check that out if you want to learn more. If you’ve got any questions at all shoot us a message at email@example.com, or set up a 15-demo with a member of our team.
We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!