Superside Update: Motion Graphics Studio is Out of Beta
We’ve always been in the business of great design. Powerpoint presentations, brand identities, email templates and more—when you need design at scale, we’re here for you. But there’s been one type of creative that keeps coming up that we haven't officially offered until now, and that’s motion design.
Really, this should come as no surprise. Motion adds visual interest, grabs attention and makes your content stand out. In this digital age, most top companies even have animated logos to help make their brand feel more alive and give it some personality.
What is motion design and why is it so popular?
Motion design is a type of animation that involves moving graphics.
Though it’s sometimes referred to simply as animation, any technique that adds motion to static objects or images is animation. So whether that’s anime, claymation, hand-drawn cartoons, or motion graphics. It’s important to note that these categories vary a ton, and should not be seen as mutually exclusive.
Motion graphics are shown to improve digital ad performance and increase engagement on social media. In a study run by Facebook, they found that on average, brands using both still ads and video ads saw a 17% higher rate of conversions compared to brands using only still ads. Similarly, Twitter found that in a study of 3.7 million accounts, Tweets with a GIF gained 55% more engagement than those without.
It’s clear that smart marketers, product leaders and sales teams know that motion graphics can take the design of a website, ad, presentation, report or product onboarding from an 8, to a 10.
Superside’s Motion Graphics Studio is Out of Beta
We’re super excited to finally launch motion as a new category offering! We’ve been tackling motion design projects for brands like Puma, Twitch Prime and Toyota, but now it’s official.
We’ve been quietly prepping in the background for months so that we can better support our customers with this style of animation. Here’s a quick breakdown of what we’ve been up to:
- Hired on new Senior Motion Designers and a Design Director, coming from agencies and companies like DDB, Sancho BBDO, McCann Worldgroup and The Acid House. You can check out a few of their portfolios here: Ivan Jaimes, Gerone Perez, Mauricio Mazuera and Derick Botha.
- Held company-wide motion graphics sessions that cover anything from the principles of motion graphic design, to what a motion project lifecycle looks like.
- We even built out a specific training program for our designers to become better equipped with the skills they need to create stunning motion visuals.
Below is a little teaser showcasing some of the motion design our team has worked on.
Motion Design Sub-Categories
To help our customers better understand what motion design projects we can currently execute on, we outlined a few motion sub-categories.
- Animated Presentations
- Animated Digital Advertising Graphics
- Animated Social Media Graphics
- Video Editing
- Animated Explainer Videos
- Animated Logo Builds and Reveals
There’s lots more information on our Motion Design service page, so definitely check that out if you want to learn more. If you’ve got any questions at all shoot us a message at learn@superside.com, or set up a 15-demo with a member of our team.
You may also like these
Team priorities shift. Now your budgets can too: Introducing team and budget management in Superspace
You're managing creative budgets across multiple teams, each with their own project timelines, priorities, and surprise requests. One team hasn’t used their budget. Another needs to launch a campaign next week. You’re stuck manually tracking usage in spreadsheets—reacting instead of planning. And when the month ends, you're the one answering for every overage or unused dollar. Superspace’s new Teams & Budgets tools put you back in control. Assign budgets by team, track spend in real-time, and reallocate resources as needs evolve—without slowing anyone down.Here’s how it works. Team and budget management made easy
Your brand, on demand: Superside's Custom AI Image Models
You’ve done everything right—nailed the prompt, tweaked every reference, crossed your fingers. And still, out of 1,000 AI-generated images, maybe five are usable.Here’s the truth: AI doesn’t know your brand.Most tools rely on generic data. Once an image is generated, your brand is forgotten—wiped clean. It’s like starting from scratch with every new prompt.Until now.Teach AI your brand
Leading with kindness: A Q&A with Gradwell Sears, Superside’s new CCO
Meet Gradwell Sears, Superside’s new Chief Creative Officer. He joins us from Monks, bringing decades of deep agency experience and a track record of leading standout work for brands like Meta, Peloton, adidas and General Motors. Gradwell brings serious creative firepower—but beyond the big names, he’s deeply committed to building kind, inclusive and energized teams, especially in a remote-first world.In his first week at Superside, we sat down with him to chat about his creative philosophy, where the industry’s headed and the culture he’s excited to help shape.Q: First off, where are you based?A: I’m in Williamsburg, Brooklyn, NY—having lived in the boroughs for the last 25 years. So I think I can call myself a New Yorker officially.Q: Where did your creative journey start? What drew you into the world of advertising?