12 motion graphics examples for brands to inspire your creative strategy
Motion graphics aren’t just trendy—they’re the driving force in many successful brand strategies. From simplifying complex ideas to boosting conversions, motion videos can deliver a high ROI for your brand. These motion graphics examples will inspire you to put the format to the test.
Whether you use motion graphics to showcase your latest products, educate internal stakeholders or create scroll-stopping social content, animated visual content can quickly grab attention and drive action.
When executed well, motion graphics bring brand stories, products and ideas to life, making them more memorable and engaging for audiences across every touchpoint.
In fact, creative that incorporate motion graphics consistently outperform static imagery, generating 1,200% more shares and increasing conversion rates by up to 80%.
If you’re keen to create more motion graphics in 2025 and beyond, keep reading. We share 12 knockout motion video examples to inspire your brand’s creative strategy.
But first, a quick recap: What are motion graphics videos?
A motion graphic is a design brought to life through animation. It uses text, icons and shapes to explain complex concepts in a clear, engaging way.
Unlike traditional animation, which is primarily centered on storytelling, character development and creating narratives, motion graphics focus on abstract ideas, visual communication and key messages rather than characters or stories.
A great motion graphic video can introduce a product, explain a process or highlight important information quickly, making the format ideal for everything from social media posts to internal company updates.
By incorporating several fundamental key elements, motion graphics can bring energy and clarity to your communications and marketing campaigns.
The power of motion graphics design in 2025 brand marketing
If you’re not thinking of attention as a form of income, you’re leaving money on the table.
In 2017, only 63% of businesses used motion graphics in their marketing strategies. By 2023, this number had jumped to 86%—and it continues to rise.
In social media marketing, the use of motion graphics is expected to grow by 40% by 2027, with good reason. Today’s savvy marketers understand that motion graphics play a crucial role in converting viewers into customers. In fact, 87% of marketers report that video has given them a solid return on investment.
Performance data cited on our Motion Design Services page backs this up:
- Motion ads on Facebook, Instagram and Amazon drive 1.5x more clicks than static ads.
- Multi-channel campaigns using motion graphics see a 49% increase in revenue.
- Emails that include motion or video see click-through rates (CTRs) jump by 200–300%.
Adding motion graphics to your campaigns makes them work harder. Still not convinced? Here are three big wins:
1. Viewers remember motion better
Animation is a powerful tool for making complex ideas easier to understand and remember. People retain 95% of a message in a video, compared to just 10% with text, especially when colorful animation is paired with clear visuals and strong storytelling.
2. It drives engagement
Short videos with visual effects stand out when used in social media campaigns. They drive engagement by capturing the attention of fast-scrolling viewers and can boost engagement by 48% more.
3. Increased conversions = more sales
82% of people say videos convince them to buy a product or service—further proof that video and animation don’t just engage viewers; these formats turn them into customers.
The high-performing motion graphics examples in this article demonstrate how top brands use video to influence purchasing decisions, capitalizing on the above three benefits.
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Where animated video shines
Motion graphic videos work particularly well in the following contexts:
- Paid media campaigns: If you use a well-defined, on-brand video style, motion can help boost memorability, brand awareness, clicks and conversions.
- Website headers: Adding motion to your homepage and landing page headers invites people in and encourages them to explore. With smooth visual effects, animated graphics and clear visuals, you’ll create a memorable first impression.
- Launch campaigns: Got something new to share? Motion graphics can make launches more exciting and information easier to understand. They’re great for communicating key product messages quickly and clearly.
- Internal communications: Even boring company updates can be more fun to watch with animation. Motion graphics are ideal for training purposes and announcements, as they keep employees more engaged.
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12 motion graphics examples that showcase the future of brand animation
The following 12 motion graphic examples showcase how forward-thinking brands use motion design to capture attention, convey complex messages and create memorable digital experiences.
If you are wondering how some of these brands achieve creative excellence, I’ll tell you the secret: they are using Superside. If you know, you know.
1. Salesforce by Superside
(Source: Superside)
When Salesforce set out to scale its creative motion graphics production for marketing campaigns, product launches and internal communications, the brand turned to Superside for support.
Maintaining brand consistency was crucial, especially when showcasing their beloved character universe, which included familiar faces like Astro and Einstein.
These characters played a pivotal role in Salesforce’s storytelling and had to appear across various new platforms, including product explainer videos and keynote animations.
Format: Character-led explainers, product launch animations and internal comms videos.
Creative approach: Superside’s motion design team used frame-by-frame animation, kinetic typography and character rigging to bring Salesforce’s mascots to life across various applications.
Our team focused on simplifying Salesforce’s complex Software-as-a-Service (SaaS) concepts through engaging storytelling.
Why this video worked:
- Fast, scalable animation made it easier for the creative teams to keep up with the demand for marketing materials.
- Kinetic typography and custom animation kept the visuals dynamic, consistent and on-brand, which improved product education through engaging, visual storytelling.
- Motion graphics became a key component of Salesforce’s external marketing and internal communication efforts, reducing creative bottlenecks and facilitating easier localization for global campaigns.
What we can learn: The value of motion graphics isn’t limited to one-off campaigns. They can be used across entire brand ecosystems. With the right partner by your side, you can boost creative productivity and build scalable motion graphics systems that help amplify your reach and impact.
Enterprise brands don’t just need motion graphics. They need motion systems that drive internal alignment, speed up processes and deliver standout campaign performance. Superside—one of the world’s top creative outsourcing agencies—makes this possible.
2. Reddit’s ‘Recap’ by Superside
(Source: Superside)
To keep up with rapid growth, Reddit’s brand creative team, OrangeRed, needed to scale production fast.
For its “Recap” campaign, the social platform wanted to spotlight its quirkiest year-end data across 87 unique static and animated assets. That’s where Superside came in.
Format: Static and animated assets for on- and off-platform marketing.
Creative approach: OrangeRed defined the creative direction and developed the templates for the campaign, then collaborated with Superside to rapidly and efficiently bring its vision to life on a large scale.
Our team produced lively, whimsical animations featuring vivid orange backgrounds with playful elements, such as bananas, tiles, and magnifying glasses, tumbling across the screen.
The overall visuals were surprising and vibrant—and captured a uniquely “reddity” energy.
Why this video worked:
- Superside’s creatives became an extension of the Reddit in-house team, helping them stay on brand while scaling up animation quickly.
- With strong direction and scalable production, Reddit achieved high volume without sacrificing brand consistency or quality.
What we can learn: Once your creative direction is clear, a strong production partner can help you scale at speed. The right collaboration can quickly turn ideas into high-impact campaigns—without placing unnecessary pressure on an already stretched internal team.
(PS: Check out our tips for boosting your team’s creative productivity levels.)
3. Google: Welcome to the Gemini era
(Source: Google Gemini, YouTube)
Google’s Gemini AI launch video is a perfect example of how a brand can effectively showcase its product in a fun and dynamic way.
Format: A mix of live-action, 2D and 3D motion graphics.
Creative approach: Fast-paced editing, upbeat music and smooth transitions created excitement and momentum throughout the video.
A blend of live-action footage and vibrant motion graphics showcased Gemini’s functionality, keeping viewers engaged. The voiceover shifted between speakers to highlight the product’s versatility, while Google typography and the Gemini sparkle icon reinforced brand identity.
Why this video worked:
- The creative team used pace and sound to build up momentum and excitement.
- The motion graphics made the featured technology feel interactive and futuristic.
- Multiple voices kept the story fresh and human.
- The video strikes a good balance between friendly, high-tech and on-brand.
What we can learn: Combining live-action videos with motion graphics can make products and services feel more real and memorable, helping them resonate with a broader audience.
Reinforcing brand elements, such as icons and fonts, helps build recognition, while good sound and varied voices keep viewers engaged and connected.
4. Netflix: 25th anniversary video
(Source: Netflix, YouTube)
This brand history video took viewers through Netflix’s backstory, highlighting key moments with motion graphics.
Format: Motion graphics mixed with show clips.Creative approach: A conversational voiceover told the story in a way that’s engaging, keeping the narrative moving forward. While motion graphics were used sparingly, the iconic red color and animated text added energy and dynamism.
Transitions were deliberately fast-paced and slick, allowing the many show clips to feel cohesive and dynamic. The motion graphics evolved as the video progressed, subtly reflecting the growth of streaming over 25 years.
Why this video worked:
- The engaging voiceover kept viewers hooked, while the motion graphics improved the content without distraction.
- The Netflix logo and brand colors were subtly reinforced throughout the video, helping with brand recall.
- The ending cleverly mirrored the Netflix experience with “Are you still watching?” and a “Recommended” section.
What we can learn: Sometimes, less is more. Motion graphics don’t always need to take center stage—they can support the overall story without overwhelming the message. When executed well, motion graphics feel natural and engaging, rather than disruptive.
5. Calendly: New look
(Source: Calendly, YouTube)
In 2021, Calendly updated its look to reflect its brand transformation, using motion graphics videos to capture target customers’ attention.
Format: 2D branded motion graphics video.
Creative approach: The creative team crafted a vibrant, dynamic animation featuring bold shapes and lively colors that embody flexibility and simplicity. This approach perfectly aligned with Calendly’s vision for effortless, streamlined scheduling.
The end result communicated the freedom of breaking away from traditional, rigid scheduling systems.
Why this video worked:
- Vibrant colors and dynamic shapes reflected the brand’s energy and modern approach.
- The motion graphics aligned with Calendly’s vision of flexible, hassle-free scheduling.
- The final motion graphic video wasn’t just a visual update but a statement of the brand’s growth and the future of scheduling.
- This video also demonstrated how branding can evolve in tandem with a company’s growth.
What we can learn: When designing an animation, consider the emotions it evokes, as the visuals influence how viewers connect with your brand. Aligning the style with the emotional tone encourages viewers to engage more deeply with your message.
6. Housing.com: Look up
(Source: Housing.com, YouTube)
Housing.com used motion graphics in this brand video example to make home-hunting feel exciting, not stressful. The goal was to turn a typically dull topic (real estate) into something fresh, visual and full of energy.
Format: 3D animated colorful explainer video.
The creative approach: The video began with simple motion graphics, quickly transitioning into an explosion of color against a dark background.
The motion graphic designers guided viewers through the story with an animated sequence that mimicked forward motion and discovery, creating a sense of movement and exploration. The engaging visuals, paired with the voiceover, gave the video a precise rhythm and direction.
Typography was kept to a minimum, allowing the visuals and voiceover to carry the story. The Housing.com logo was cleverly integrated into the graphics, effectively advancing the narrative.
Why this video worked:
- It’s a great example of how motion graphics can bring energy and emotion to a typically dry topic.
- It transformed a routine, information-heavy process into something engaging and emotional.
- Animated arrows provided clear direction and momentum, making it easy to follow the narrative.
- It incorporated timeless imagery. Well-executed motion graphics can continue to make an impact over time.
What we can learn: Even in serious industries, complex processes can be simplified and made more engaging with compelling visual narratives. As this video example demonstrates, engaging visuals can connect audiences to your brand, making complicated tasks feel more approachable and memorable.
7. Slack: Communication without chaos
(Source: Slack, YouTube)
Slack created this motion graphics video to show how it brings teams together and makes communication easier. It provided a quick way to highlight how the platform boosts productivity and keeps everyone on the same page.
Format: Animated explainer video.
The creative approach: Bold geometric shapes, bright brand colours and fast-paced animation mirrored the energy of real-time teamwork.
The video started with chaotic visuals that gradually resolved, symbolizing how Slack transforms scattered communication into clarity.
Minimal copy allowed the motion to lead, culminating in a satisfying convergence into the Slack logo. This element reinforced the overall message visually and conceptually.
Why this video worked:
- Grabbed attention with lively motion, reflecting real collaboration.
- Storytelling created momentum, piquing viewers’ curiosity about how the chaos will resolve.
- Simple shapes and brand colours made the motion graphics video instantly recognizable.
- Clever use of visual metaphors explained the product in an engaging, creative way.
What we can learn: Visual metaphors and energy matter. If you want to show how your product solves real-world problems, make the visuals do the talking. With clever design and storytelling, even complex tools can feel simple and relatable.
8. Burger King: New brand identity
(Source: Burger King, YouTube)
Burger King’s rebrand video showcased its new visual identity with vibrant, retro-inspired motion graphics.
Format: High-energy motion graphics video.Creative approach: This animation featured bold, retro-inspired typography and fast-paced, dynamic transitions synced with music, creating a lively and engaging experience.
The video transitioned smoothly between Burger King products, out-of-home ads, social content, merchandise and franchise interiors, showing how the rebrand comes to life across channels.
The design blended nostalgic elements with a modern style, highlighting the new brand personality.
This motion graphics video example beautifully demonstrates how motion can transform a brand’s identity.
Why this video worked:
- Clever motion designs and dynamic transitions kept the video engaging.
- Playful typography and music added personality.
- The animation combined vintage inspiration with a fresh, modern feel.
- Inviting visuals perfectly aligned with the new brand tone.
What we can learn: A rebrand doesn’t need to be static. With strong design choices and motion graphics, you can bring a brand refresh to life in an exciting, dynamic way.
9. InDrive: Brand ad
(Source: InDrive, YouTube)
InDrive’s ad proves that you don’t need a big budget or long runtime to get your message across. In just six seconds, the brand communicates that inDrive is the more affordable ride-hailing option.
Format: Short, impactful motion graphics ad.
Creative approach: The ad used sharp, simple visuals to convey a clear message.
Two dollar signs—one bold and green for inDrive, and a smaller gray one for a competitor—made the point about savings. The visuals were simple yet impactful, featuring a car to provide context without overwhelming the message.
Why this video worked:
- The creatives kept the video direct and straightforward, using only two symbols to convey the message.
- It aligned with inDrive’s focus on affordability.
- It cleverly called out the competition without being aggressive.
What we can learn: You don’t need a lot of time or complex visuals to effectively convey your point. A sharp, clear message with minimal design can make a big impact.
10. Intel: Rebrand video
(Source: Intel, YouTube)
Intel used this motion graphic video as part of a major rebrand, aiming to showcase the brand’s progress and direction.
Format: Brand transformation video.
The creative approach: The video opened with a clever visual: A small live-action clip and the words “do something small” expanding into a full-screen “big” moment. This set the tone for a story of scale and ambition.
A sleek blend of 2D animated graphics and live action gave the video a grounded yet futuristic feel. The blue color scheme and minimal typography reinforced the brand, while seamless transitions and shifting layouts kept the viewer engaged. A well-chosen soundtrack drove emotion and pace—no voiceover was added.
Why this video worked:
- Size and motion told a compelling story, starting small and building up to something much bigger.
- The visuals and sound synced perfectly, creating a rhythmic flow.
- Constant layout shifts helped to keep the viewer engaged.
- The video didn’t just showcase a new look—it made you feel the change.
What we can learn: Rebrands are emotional as much as visual. With well-paced motion, thoughtful design and a strong narrative, motion graphics can turn a logo update into a powerful story of reinvention.
11. PayPal: Explainer video
(Source: PayPal, YouTube)
PayPal created this explainer video to show how quick and easy it is to use it platform. It was aimed at both new and returning users.
Format: 2D animated explainer video.
The creative approach: The explainer video incorporated clean, minimal 2D animation with plenty of white space and PayPal’s signature blue palette. Simple graphics and smooth transitions created a polished experience.
The upbeat music and fast-paced narration kept the energy high, with text overlays highlighting key steps in an easy-to-follow layout.
Why this video worked:
- It broke down a complex product into a fast, easy-to-follow process.
- It reinforced trust with a sleek, minimal design.
- The video started and ended with a strong brand message: "PayPal is the faster, simpler, and more secure way to shop online and on mobile.”
What we can learn: This video shows that a simple, well-structured explainer with a consistent color palette can make a complex product feel more approachable. Ultimately, it also helps drive conversions.
12. Dropbox: Do more than store
(Source: Dropbox, YouTube)
Dropbox created this video to reshape its brand image, showing it’s more than just a file storage tool. Dropbox can also be used for signing documents and managing projects.
Format: 3D animated and live-action product explainer video.
The creative approach: The video blended real app footage with clean motion graphics and 3D elements to make features, like video editing, feel dynamic.
A calm, conversational voiceover guided the viewer, beginning with a friendly “Oh, hey, good to see you again,” which set a warm, approachable tone.
The background music began softly and meditatively. It then became more upbeat as new features were introduced—matching the emotional arc of discovery.
Why this video worked:
- It gently reframed what Dropbox can do.
- The video invited curiosity without the hard sell.
- It used motion graphics to explain features, making them easy to understand.
- The creative team maintained a slow pace for easy comprehension.
What we can learn: If people think your product only does one thing, use motion graphics to show, not just tell. A calm, friendly tone and real product visuals can help reframe perceptions and spark interest, without coming across like a hard sell.
Bring your brand to life with motion–powered by Superside
Motion graphics are no longer optional—they’re essential if you want to stand out, reach a broad audience and convey information quickly.
Whether you’re working with a motion graphics agency, outsourcing to expand your capacity or exploring scalable solutions, motion can bring your stories to life. It’s a format that can be adapted to any platform and one that supports real business results.
With the right team by your side, producing motion graphics at scale also becomes easy.
That’s where Superside comes in. As the world’s leading AI-powered creative service, we combine a global team of top-tier creatives, advanced AI tools and workflows, and a robust project management platform to deliver high-quality motion graphics—faster and more cost-effectively than traditional agencies.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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