Today’s consumers love videos. In fact, four times as many consumers prefer to watch a video about a product instead of reading about it.
Businesses should love videos, too, because they convert and get results. Case in point: nearly three-quarters of businesses that use video in their marketing campaigns report positive ROI results.
If you don’t yet include video content in your marketing mix, you should. Start with an explainer video, which is the most popular business video. An explainer video is short and engaging, detailing your business, product or idea in one or two minutes. It should answer the most basic questions buyers have about you, whether used on a home page, landing page, within an email, in a sales meeting or on social media.
Types of explainer videos include the following:
The right style of explainer video depends on your marketing goals, but it should match your brand voice and approach. Superside offers explainer video services you can take a look at. Otherwise, to create your own, we’ve compiled an extensive collection of explainer video tools. We hope they inspire you to enliven or expand your marketing strategy for success.
If you have a bit of artist within you, check out these helpful resources that walk you through how to make explainer videos. Designed to help you take your video from start to finish, many of these come with free plans or trial periods. Read the fine print on each to be sure you get the best explainer video maker for your needs.
Remember: the point of an explainer video is to get people to remember your business and what it does. Emails and social media feeds that include videos get more engagement, while websites with videos are more likely to rank higher in search results. We can help you write the perfect script for your explainer video to make sure to get your message across in a clear and interesting way.
Now that you’re ready to add explainer videos to your marketing mix, you might want to polish your other business materials, too. We can help, whether you need Content Writing Services, Web Design Services or PowerPoint Design Services. Superside is your 24/7 team of professional freelancers.
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